Sue Alouche

Lecturer, Tutor and Workshop Facilitator Brand Design, Retail Interior Design & New Eating Habits at L'École de design Nantes Atlantique
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Nantes Metropolitan Area, FR
Languages
  • French Professional working proficiency
  • English Native or bilingual proficiency
Skills

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Dominic Holt

When one gets the opportunity to bring out the the best; it's the 'mentor' that matters the most. I was fortunate enough to find that mentoring in workshop facilitator Sue Alouche at ESC Rennes. Her outlook and innovative thought process in conceptualizing a brand and cascading it down to her mentees, brings about her watchful demeanor. Sue conducts workshops in an ability that involves interactive sessions and thought application to source out the brand's DNA. I highly recommend to take a leaf out of her elusive workshops and publications while on team.

Olivier Pigasse

Cela fait plusieurs années que je travaille régulièrement avec Sue Alouche. C'est principalement à l'école de design Nantes Atlantique, lors de projets en partenariats avec des industriels et dans l'encadrement de séminaires internationaux que j'ai pu apprécier ses interventions. Pour les premières phases de projets, Sue possède une très large palette d'outils pour activer, exprimer et structurer la créativité. Pour les phases suivantes (mais également pour orienter des sujets de veille) elle a une capacité naturelle à révéler les valeurs des marques et à les mettre en perspectives de comportements d'utilisateurs, ou de tendances sociales de fond. Je trouve son travail et ses approches très efficaces, ce sont de véritables outils d'aide à la diversification et à l'innovation. En tant que designer, j'apprécie particulièrement le bras de levier puissant que ses outils génèrent. J'apprécie également beaucoup sa personnalité attentive et sereine, colorée de folies anglaises.

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Credentials

  • Introduction to Social Anthropology
    University of Oxford
    Jul, 2023
    - Nov, 2024
  • Brand Storytelling: How to Use Narrative to Sell — D&AD
    FutureLearn
    Jan, 2016
    - Nov, 2024

Experience

  • L'École de design Nantes Atlantique
    • France
    • Education Administration Programs
    • 100 - 200 Employee
    • Lecturer, Tutor and Workshop Facilitator Brand Design, Retail Interior Design & New Eating Habits
      • Sep 2005 - Present

      I jointly manage the Brand Design and Retail Interior Design options - long projects with the 3rd year International Class and also work on long projects with the Bachelors product designers in the fields of design development, creativity and branding communications. Since February 2017 I have been working with the Masters Laboratory - Brand Design in New Eating Habits which deals with brand identity, brand design, food design and food marketing and communications strategy. Since 2012 I have been teaching with the Care Laboratory at Masters Level on long projects and I develop workshops for Masters programmes in specialised themes such as the Aging population, Futures, Trends and Empathy Design. I was also involved in the European TANGO project which you can find out more about here... https://www.slideshare.net/mobile/designtango2013/tango-publicationlowrespagebypage I also run a short course in Branding and Marketing to new entrants of the school in the Masters Second Cycle as well as the Integration Methodology Workshop. Show less

  • Créativité Consultants
    • Nantes Area, France
    • Independant Branding Strategy Consultant, Researcher and trend-spotter.
      • Feb 2007 - Present

      Créativité is a collaboration with like-minded specialists in brand communication, strategy and research. Créativité works with entrepreneurs and small SMEs on the development of brand strategies and marketing communications throughout Europe. We also work on research-based projects for global clients such as Philips in the Netherlands, and for smaller companies and groups who need assistance with developing new ideas for new markets or projects. In 2013 Sue Alouche jointly wrote What's the Difference that Makes the Difference - A Branding Workbook with Yvonne Fuchs of the Branding Workshop. A book on personal branding. You can find the link for more information below. Our clients include: BlueRing, Nantes - (via UBIK, Nantes) - research, brand strategy. Ladies de Nantes - new webblog identity. Claudia N Couture, Norway - brand storytelling strategy Groupe Chessé, Nantes - research and benchmarking shopping experiences, new food trends. So N'Ice, Avignon, France - new name and brand identity for frozen yoghurt café chain. Visagel, Paris - new naming concepts, identity and packaging ideas Nantes Just Imagine, Nantes, France - writing/translating blog and conference documents UBIK Nantes - freelance consultant for Philips Netherlands on Trend spotting. Philips Netherlands/University of Brighton - Pre-PHD research on the Circular Economy. Terra 21, Nantes - translation of 2 books for Eiffage "Of Cities and People" from French to English In 2013, I was invited to speak at "Les Ateliers Green Creativity"​ run by la Quartier de la Création called "Let's Take it Slow"​ on Slow Design. (Presentation below). You can find more information here http://www.creativite-consultants.com/ Show less

  • Rennes School of Business
    • France
    • Higher Education
    • 400 - 500 Employee
    • Module Coordinator - Corporate Design in the Luxury Industry.
      • Jan 2013 - Present

      I am Module co-ordinater and I also deliver 6 workshops per year on the theme of Corporate Design and Branding in the Luxury Industry and Corporate Design in the Leisure and Tourism Industry. These workshops include Design History, and Design practice in different design disciplines, Innovation and Branding. Last year I also developed a short course on User Experience Management in the Cultural Arts Sector. I will be teaching this module again this year to 5 groups of students working in this sector.I will also have the pleasure of working this year 2021 on a workshop for the iMBA programme. Show less

    • Dissertations Tutor
      • Mar 2012 - Present

      Each year I tutor between 15-20 Masters Students on the development and finalisation of their Dissertations.This involves ongoing communication via Skype, email and one-to-one sessions through to the final grading process.

  • PAGE SUPPRIMEE
    • France
    • Education Management
    • 1 - 100 Employee
    • Supervisor Master IMM Audencia Grand Ecole
      • Sep 2016 - Present

      2015 - Present. Supervisor for Dissertations carried out for the MSc in International Management, Audencia Grande Ecole 2016 - 2020. I developed a 12 session short course for the new BBA International Masters Course incorporating various innovation methodologies but particularly Design Thinking.2012 - Present I have been running a short 4 session course on Circular Packaging and Design for students on its marketing program as an introduction to Branding and Pack Design. Last year it has developed into a Circular Branding and packaging course.2018/2019 I was asked to write and deliver two short courses for the First Year Bachelor Programme on An Introduction to Product Design and An Introduction to Design Thinking, with a particular emphasis on Frugal Design Innovation. Show less

    • Workshop Facilitator, Coach and Dissertations Tutor.
      • Sep 2010 - Present

      2016 - now. Dissertations Tutor for the Master in International Management.January 2015 Winter School coaching a group of International MBA students on a week long Brand Activation project2012-present Spring and Summer School to international students on "Communication strategies in the EU", Design Thinking and Empathy in Service Design2012-2015 over 3 years I ran Creativity and Multi-Sensory Workshops each year for MDC (Marketing, Design and Communication) students..2010-2012 Creativity workshops to Product Managers on the Major in Marketing course on new product and service development and CRS communication strategies. Show less

  • Université catholique de l'Ouest
    • Rézé, Nantes
    • Course Facilitator Luxury storytelling communications and Audio Visual Communications
      • Jan 2018 - Present

      Luxury Storytelling. A 36 hour course delivered to 3rd year students studying the Licence Information-Communication. Audio Visual Communication. A 12 hour course to introduce the subject applied to film, interior design, audio branding and advertising. Luxury Storytelling. A 36 hour course delivered to 3rd year students studying the Licence Information-Communication. Audio Visual Communication. A 12 hour course to introduce the subject applied to film, interior design, audio branding and advertising.

  • SciencesCom - Audencia Group
    • Nantes Area, France
    • Course facilitator: Luxury Multimedia storytelling Course.
      • Sep 2010 - Present

      I have worked with Sciencescom for the last 6 years working with its International Masters integration students during the first semester. I started by developing a 4 day creative "Summer School" workshop which has now developed into a longer course "Multimedia storytelling : an example of french luxury brands." focusing on luxury branding and storytelling. I have worked with Sciencescom for the last 6 years working with its International Masters integration students during the first semester. I started by developing a 4 day creative "Summer School" workshop which has now developed into a longer course "Multimedia storytelling : an example of french luxury brands." focusing on luxury branding and storytelling.

  • Université de Nîmes
    • France
    • Higher Education
    • 100 - 200 Employee
    • Workshop Facilitator, Université de Nîmes, Master 'Design-Innovation-Société'
      • Jan 2014 - Present

      I create and facilitate 5 day workshops to first year Masters students on different themes "Integrating Empathy into Service Design", "Brand Stretching" "Hyperlocal Design Thinking. The Master is specialized in Social Design and Innovation with the goal to deliver creative methodologies and tools to aid the students with the development and resolution of their solutions. I create and facilitate 5 day workshops to first year Masters students on different themes "Integrating Empathy into Service Design", "Brand Stretching" "Hyperlocal Design Thinking. The Master is specialized in Social Design and Innovation with the goal to deliver creative methodologies and tools to aid the students with the development and resolution of their solutions.

  • Knowing Nantes & Knowing Nantes Biz Social and Business Networks
    • Nantes, France
    • Founder
      • 2005 - Present

      I set up and run Knowing Nantes, an anglophone on-line and off-line social network in Nantes with over 3000 members. It's slogan. "Get to Know Nantes and the People Who Live there". We offer a programme of events all year allowing newcomers to the city to meet people and get to know the city. We also have regular events such as a Café Philo, Reading Group and Monthly bar. We recently appeared in an article in Le Point magazine. You can find it here http://www.lepoint.fr/villes/le-rendez-vous-anglais-22-12-2014-1891645_27.php We have now developed other KN groups: Knowing Nantes Biz https://www.facebook.com/groups/53668418319/?ref=ts&fref=ts, an Anglophone Business Club offering monthly events pertinent to small businesses and independents in English. Knowing Nantes Well-Being https://www.facebook.com/groups/511552398981079/?ref=ts&fref=ts - for those of you who want to feel good inside. Knowing Nantes Photos https://www.facebook.com/groups/615345825208496/?ref=ts&fref=ts, offering our members opportunities to show their photography of Nantes and the region. You can find out more about our social network here http://www.facebook.com/groups/104158875857/ So if that appeals to you, it would be great to hear from you. Show less

  • ISEG Group - IONIS Education Group France
    • France
    • Higher Education
    • 1 - 100 Employee
    • Visiting Lecturer on Branding Communications in English.
      • Jan 2014 - Apr 2017

      2015 - 2017, working with 2 groups of Masters 1 students on Branding and Communications Case Studies in English. 2014 - working with 3 groups of Bachelor Students, an 11 week long course on branding in English. For level 1, The Future of Fast Fashion. For level 2, Brand Storytelling Communication Strategies. 2015 - 2017, working with 2 groups of Masters 1 students on Branding and Communications Case Studies in English. 2014 - working with 3 groups of Bachelor Students, an 11 week long course on branding in English. For level 1, The Future of Fast Fashion. For level 2, Brand Storytelling Communication Strategies.

  • IPAG Business School
    • France
    • Education Administration Programs
    • 200 - 300 Employee
    • Visiting Lecturer Luxury Visual Merchandising and Brand Experience
      • Apr 2013 - Jun 2016

      "Luxury Visual Merchandising and Brand Experience"​ for International students studying Fashion Management a 6 week course to includes: luxury visual merchandising, brand experience, the customer journey, brand storytelling, ephemeral and pop-up shop merchandising. 2015/2016. Luxury Etail to Retail. This year I have developed a new short course for the Luxury Brand Management specialization in the English MBA Program entitled "Luxury Etail and Retail - with a particular emphasis on Generation Z. Show less

  • Sue Alouche Consultant
    • London, United Kingdom
    • Consultancy in brand and design development
      • 1994 - 2004

      Working with High Street names such as Budgens Supermarkets on new food retail concepts, Tropicana on new branded communications for the brand. LEGO retail UK and large charitable organisations such as Marie Stopes International and the World Development Movement, I consulted in brand retail strategy, communications, development and guardianship, ‘partnership’ brand strategy and ‘franchise’ brand strategy. I also worked on consumer insight research; marketing research, specialising in the food retail sector. Show less

  • SIAD Farnham and Epsom Campuses now University of the Creative Arts
    • Farnham, United Kingdom
    • Visiting Lecturer SIAD Farnham now University of the Creative Arts
      • Sep 2000 - 2003

      Working with the Centre for Sustainable Design, I ran workshops across retail and interior design modules as an Introduction to the subject. I also worked with Farnham and Epsom campuses on workshops and short courses around brand communication with Interior Design students and Fashion Illustration students. Working with the Centre for Sustainable Design, I ran workshops across retail and interior design modules as an Introduction to the subject. I also worked with Farnham and Epsom campuses on workshops and short courses around brand communication with Interior Design students and Fashion Illustration students.

  • University of the Arts London
    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Tutor - Master Design Studies
      • Oct 1998 - Jun 2001

      I Tutored 6 Students per year on their Masters Programme subjects. I also set up at this time a Sensory Laboratory with Geoff Crook, Course Director, Master Design Studies. I Tutored 6 Students per year on their Masters Programme subjects. I also set up at this time a Sensory Laboratory with Geoff Crook, Course Director, Master Design Studies.

  • Made by Man
    • London, United Kingdom
    • New Business Development and Brand and Communication Strategy
      • 1996 - 2000

      Whilst working as an independent consultant, I was employed on a freelance basis to work with Made by Man. I developed clients based in the retail arena, including Budgens Stores Ltd., Lush, Lego (UK) Ltd, Tesco, Tropicana, Allan and Bertam (Calendars and corporate gifts) and event planning and brand experience for Burston Garden Centre. My role was project management, communication and brand strategy development. Whilst working as an independent consultant, I was employed on a freelance basis to work with Made by Man. I developed clients based in the retail arena, including Budgens Stores Ltd., Lush, Lego (UK) Ltd, Tesco, Tropicana, Allan and Bertam (Calendars and corporate gifts) and event planning and brand experience for Burston Garden Centre. My role was project management, communication and brand strategy development.

  • The Design Solution
    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Associate Director.
      • 1986 - 1990

      Managing a Design Studio of 25 graphic designers. Liaising with the Interior Design division to ensure fluidity, brand communication and fusion across very large Shopping Centre Projects, fashion retail projects and boutiques. Brochures, corporate identities and brand strategies for clients such as BMW, Great Universal Stores, Louis Vuitton, Littlewoods, Virgin Records, Boots of Nottingham, Food Court branding for shopping centres at Prince's Square Glasgow, Meadow hall Sheffield and the Carnaby Street Association. Staff Management. Project Management, Time and Cost management, Client Liaison, brainstorming, team motivation. Show less

  • Conran
    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Studio manager
      • 1980 - 1986

      Running a team of 30 Interior Designers alongside 2 other Associate Directors. Working on large retail roll-out programmes including Virgin Megastore, Lego, Great Universal Stores, Littlewoods... Project Management, Time and Cost management, Client Liaison, brainstorming, team motivation. Running a team of 30 Interior Designers alongside 2 other Associate Directors. Working on large retail roll-out programmes including Virgin Megastore, Lego, Great Universal Stores, Littlewoods... Project Management, Time and Cost management, Client Liaison, brainstorming, team motivation.

Education

  • University of the Arts London
    Masters with Distinction Central St Martins School of Art and Design, Design Studies
    1995 - 1997
  • D&AD/Futurelearn
    Brand Storytelling: How to Use Narrative to Sell, Brand Storytelling
    2015 - 2016
  • University of Brighton
    Doctorate Proposal, Adding more meaning to Lighting Design in the Circular Economy - from ownership to usership
    2015 - 2015
  • Griffith University
    Music Psychology: Why Does "Bohemian Rhapsody" Feel so Good?, Music and Sound Design
    2019 - 2019
  • University of Oxford
    Introductory Course, Social Anthropology
    2023 - 2023

Community

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