Experience

WeAre8

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • Sep 2015 - Present

  The WeAre8 platform, fueled by a powerful data/AI engine, provides the infrastructure for brands and individuals to build relationships at scale. Through WeAre8, brands engage and value their consumers, paying people directly and making donations in return for watching content. The WeAre8 platform, fueled by a powerful data/AI engine, provides the infrastructure for brands and individuals to build relationships at scale. Through WeAre8, brands engage and value their consumers, paying people directly and making donations in return for watching content.



Standard Media Index

• Advertising Services
• 1 - 100 Employee

• Co-Founder & CEO. Board member: 2009 - present

  • Feb 2009 - Jan 2016

  Standard Media Index is a leading data technology company providing real time global advertising data to clients through monthly subscriptions. We collect and aggregate advertising spend from the systems of many of the world's leading media buying agencies and produce real time, monthly data access on all sectors and individual vendors. Our aggregate data enables finance companies and large media owners to better understand the market, their competitive performance and build strategies to drive… Show more Standard Media Index is a leading data technology company providing real time global advertising data to clients through monthly subscriptions. We collect and aggregate advertising spend from the systems of many of the world's leading media buying agencies and produce real time, monthly data access on all sectors and individual vendors. Our aggregate data enables finance companies and large media owners to better understand the market, their competitive performance and build strategies to drive growth. SMI is the only global cross platform metric that measures spend across TV, Print, OOH and Digital. Show less Standard Media Index is a leading data technology company providing real time global advertising data to clients through monthly subscriptions. We collect and aggregate advertising spend from the systems of many of the world's leading media buying agencies and produce real time, monthly data access on all sectors and individual vendors. Our aggregate data enables finance companies and large media owners to better understand the market, their competitive performance and build strategies to drive… Show more Standard Media Index is a leading data technology company providing real time global advertising data to clients through monthly subscriptions. We collect and aggregate advertising spend from the systems of many of the world's leading media buying agencies and produce real time, monthly data access on all sectors and individual vendors. Our aggregate data enables finance companies and large media owners to better understand the market, their competitive performance and build strategies to drive growth. SMI is the only global cross platform metric that measures spend across TV, Print, OOH and Digital. Show less



Frontiers Group

• Advertising Services
• 1 - 100 Employee

• Founder & CEO - Greater China

  • Nov 2000 - Feb 2004

  Frontiers Group was a global sports, media and entertainment business. I established the business in Shanghai and created a very successful multi million dollar company in China. We created 6 sponsor funded television series that broadcast to over 8 Million people each. We restructured the commercial model for stage musicals in China and enabled the first musical to enter the market. Subsequently we partnered to bring in 'Cats' and 'Les Miserables'. We ran the negotiations for the World Cup… Show more Frontiers Group was a global sports, media and entertainment business. I established the business in Shanghai and created a very successful multi million dollar company in China. We created 6 sponsor funded television series that broadcast to over 8 Million people each. We restructured the commercial model for stage musicals in China and enabled the first musical to enter the market. Subsequently we partnered to bring in 'Cats' and 'Les Miserables'. We ran the negotiations for the World Cup television rights for 2002 and 2006 with CCTV and built many other sponsor driven sports and entertainment platforms. Show less Frontiers Group was a global sports, media and entertainment business. I established the business in Shanghai and created a very successful multi million dollar company in China. We created 6 sponsor funded television series that broadcast to over 8 Million people each. We restructured the commercial model for stage musicals in China and enabled the first musical to enter the market. Subsequently we partnered to bring in 'Cats' and 'Les Miserables'. We ran the negotiations for the World Cup… Show more Frontiers Group was a global sports, media and entertainment business. I established the business in Shanghai and created a very successful multi million dollar company in China. We created 6 sponsor funded television series that broadcast to over 8 Million people each. We restructured the commercial model for stage musicals in China and enabled the first musical to enter the market. Subsequently we partnered to bring in 'Cats' and 'Les Miserables'. We ran the negotiations for the World Cup television rights for 2002 and 2006 with CCTV and built many other sponsor driven sports and entertainment platforms. Show less



MM Communications

• Advertising Services

• Founder & CEO

  • Oct 1989 - Oct 2000

  MM Communications developed integrated sponsorship, marketing, technology and media solutions for 20 of the largest brands in Australia and Asia Pacific, including Holden, Telstra and Fosters. We negotiated 8 of the key Sydney Olympic 2000 sponsorship deals and developed and executed multi level marketing programs to drive a return on all these sponsorships. We also built the first televsion/internet sports site with Network 7 and the AFL. MM Communications became the leading brand… Show more MM Communications developed integrated sponsorship, marketing, technology and media solutions for 20 of the largest brands in Australia and Asia Pacific, including Holden, Telstra and Fosters. We negotiated 8 of the key Sydney Olympic 2000 sponsorship deals and developed and executed multi level marketing programs to drive a return on all these sponsorships. We also built the first televsion/internet sports site with Network 7 and the AFL. MM Communications became the leading brand sponsorship agency in the region with 4 offices across Australia, NZ and HK. The business was acquired by Omnicom/ BBDO in 2000. Show less MM Communications developed integrated sponsorship, marketing, technology and media solutions for 20 of the largest brands in Australia and Asia Pacific, including Holden, Telstra and Fosters. We negotiated 8 of the key Sydney Olympic 2000 sponsorship deals and developed and executed multi level marketing programs to drive a return on all these sponsorships. We also built the first televsion/internet sports site with Network 7 and the AFL. MM Communications became the leading brand… Show more MM Communications developed integrated sponsorship, marketing, technology and media solutions for 20 of the largest brands in Australia and Asia Pacific, including Holden, Telstra and Fosters. We negotiated 8 of the key Sydney Olympic 2000 sponsorship deals and developed and executed multi level marketing programs to drive a return on all these sponsorships. We also built the first televsion/internet sports site with Network 7 and the AFL. MM Communications became the leading brand sponsorship agency in the region with 4 offices across Australia, NZ and HK. The business was acquired by Omnicom/ BBDO in 2000. Show less