Experience

Global Voucher Group

• United Kingdom
• Online Audio and Video Media
• 1 - 100 Employee

• CRM Executive

  • Apr 2017 - Present

  Focusing on CRM activity, providing operational & technical support to MyVoucherCodes, ensuring day-to-day operations are well supported and that consumer and trade marketing meet performance targets. Responsible for the full email production process for daily email marketing campaigns • Creating templates, image editing, testing, approval & sign-off. • Select segmentation, scheduling multiple sends on a daily basis Liaising with the partnerships team on campaign bookings & sign-off. Plan and execute A/B testing to discover and understand subscriber engagement including: • New/Old newsletter template • Subject line • AM/PM • Targeted segmentation • Image/No image • Dynamic template Reporting & insight to improve campaign performance ESP’s used Silverpop, Optimov, and Salesforce Management of CRM calendar working closely with account director to ensure all CRM activity is planned 3 month’s in advance. • 14 newsletters on a weekly basis includes Top Offers, Fashion, Home & Garden seasonal events i.e. Christmas, Black Friday etc. • 14+ solus emails on a weekly basis for brands i.e. asos, Nike, adidas Ted Baker, Panodra, Gtech, GHD, Domino’s Responsible for Airship browser alerts • Send 14 browser alerts on a weekly basis • Build and test browser alerts • Select segmentation and schedule Show less



Royal Horticultural Society

• United Kingdom
• Civic and Social Organizations
• 500 - 600 Employee

• Online Communications Executive

  • Aug 2010 - Apr 2017

  Email marketing campaigns • Manage end-to-end email campaign process from building to deployment of email marketing campaigns, (scheduling, testing and deploying newsletters using email service provider IBM Marketing Cloud, and previously Pure 360). • Working closely with the stakeholders to manage e-newsletters, ensuring the timely deployment of emails. • Ongoing management and continued segmentation of the email database to identify and target members/non-members, location, show/retail purchases with specific campaigns. • Responsible for technical email development, including dynamic content and personalisation. • Ensure that email content is consistent with the wider business focus including branding, website, shows, gardens and promos. • Provide reporting and analysis of email campaign metrics, open and click through rates, evaluate and make suggestions to key stakeholders within the business. • Ownership of coordinating email production calendar. • Optimisation and redesigning all RHS newsletters to be consistent with website branding. Building social media presence • Manage the Royal Horticultural Society social media growth of followers across platforms (Facebook, Instagram, Pinterest) with an on-target quality audience interested in horticulture or Royal Horticultural Society. • Social listening, reporting on KPIs and providing analysis. • Building relationships with key horticulture influencers through social networking. • Establish, implement and update social media content calendar for the year. • Update and maintain engaging images, text and video content designed to enlighten and promote brand-focused messages on social media platforms. • Researching audience preferences, current trends and also methods to share a snapshot of the RHS and enticing followers in. • Analyse analytics, web traffic and customer engagement metrics, develop a strategy for scheduling and targeting followers and likes. Show less



Ticketswitch

• Web Content Assistant

  • Apr 2007 - Aug 2010

  Responsible for ensuring all online content corresponding to theatre and concerts events was maintained and updated using a Content Management System (CMS) to drive online tickets sales. Key duties included: • Maintaining digital content for website, including editing of images and banners using Photoshop. • Updating event content on websites for; Keithprowse, Ticketswitch, HMW and Waterstones • Setting up weekly online promotions that coincided with newspaper publications, (Times and Telegraph) as well as individual event offers. • Updating online promotions to be included in e-communications. Show less



Fivesite

• London, United Kingdom

• Website Coordinator

  • Feb 2006 - Feb 2007

  This role, my overall objective was to execute content migration from client’s existing website to new website. • Liaising with the client and in house developers to insure seamless migration. • Planning and organising content being transferred via a Content Management System. • Checking content accuracy before and after migration. • Editing website content including images, (crop, resize, colour correction, image cleaning) provided by the client and publishing content for websites. • Providing clients with full support during website handover with CMS training. • Testing website functionality and liaising with team members to insure adjustments were made within the project timeline to the client’s requirements. Show less