Sue Dickinson
Brand Manager at Demographica- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Afrikaans Native or bilingual proficiency
-
English Native or bilingual proficiency
Topline Score
Bio
Credentials
-
Digital Marketing
University of Stellenbosch Business School
Experience
-
Demographica
-
Advertising Services
-
1 - 100 Employee
-
Brand Manager
-
May 2022 - Present
-
-
-
Byron Thomas Properties
-
South Africa
-
Real Estate
-
1 - 100 Employee
-
Candidate Property Practitioner
-
Jun 2021 - May 2022
-
-
-
Empire Entertainment
-
Sri Lanka
-
Media Production
-
1 - 100 Employee
-
Business Manager: Warner Bros. Pictures
-
Oct 2014 - May 2021
• Overseeing the company’s marketing, publicity and sales functions. • Designing and implementing plans and strategies to promote specific films and campaigns. • Managing effective business operations. • Setting strategic goals for the studio. • Driving studio profitability through sustainable development and long-term success. • Organizing and coordinating operations to ensure maximum productivity. • Supervising the marketing, sales and publicity teams. • Providing feedback to Senior Management to improve team effectiveness. • Developing and maintaining relationships with Partners, Vendors and Suppliers. • Assessing overall studio performance against set objectives. Show less
-
-
-
-
Marketing Manager: Warner Bros Pictures
-
Oct 2014 - Mar 2017
• Conceptualizing and implementing effective marketing strategies and Above The Line (ATL) and Below The Line (BTL) budgets for the South African cinema market. • Overseeing the publicity team with conceptualizing and executing publicity campaigns in support of marketing campaigns. • Aligning marketing and publicity strategies and events with Exhibitors, i.e. Ster Kinekor, Nu Metro and independent cinema owners • Managing and supporting the company’s promotional strategy. • Expanding and improving trade exchange and partnerships on all major film releases, including online, in-store POS, print and event sponsorship. • Conducting weekly conference calls to the regional head office in London regarding sales and marketing agendas. • Liaising with Media Buying Agencies in establishing, monitoring and reviewing Above The Line (ATL) budgets. • Creating South African territory-specific updates on audience development, genre shifts, digital consumption and industry trends. • Building, enhancing and maintaining relationships with both local and international stakeholders. • Presenting films to potential third-party Partners. • Identifying and evaluating new media, promotional and advertising opportunities. • Effective management of major events and premieres. Show less
-
-
-
Habari Media
-
South Africa
-
Media Production
-
100 - 200 Employee
-
Marketing Manager
-
Apr 2013 - Oct 2014
• Developing and implementing strategies to drive traffic to company and Partner websites. • Successfully developing the customer base while increasing revenue. • Tracking and reporting on all implemented strategies. • Collaborating with leadership teams in creating and implementing an effective public relation and marketing strategy. • Managing the public relations and marketing budget. • Updating content and managing the website’s redesign. • Promoting effective teamwork between all departments. • Attending and managing resources for mid-level weekly operational meetings. • Facilitating the production of marketing materials. • Coordinating the production of a wide range of marketing and communication material. • Providing support for market events and exhibitions as required. • Developing and maintaining online content strategies for website and social media platforms. • Preparing and distributing a weekly newsletter for a client base of +2000. • Monitoring the company’s online reputation. • Managing all internal and external events. • Successfully coordinating Tuongee, Habari Media’s annual digital symposium, with 80 attendees of the top Digital Agency Heads and clients to a two-day breakaway conference. Show less
-
-
-
-
Marketing Manager
-
Feb 2012 - Mar 2013
• Developing an effective strategic marketing plan. • Researching and reporting on external opportunities. • Developing and maintaining long-term customer relationship. • Liaising directly with relevant Advertising Agencies and Media contacts. • Tracking the success of digital and social media campaigns. • Managing all Social Media platforms. • Compiling and managing external communications. • Analysing Competitor activities. • Exploring ways of improving existing products and services while increasing profitability. • Developing strategies and identifying target markets. • Sourcing and developing new business opportunities. • Designing and managing the distribution of the monthly online newsletter. • Designing and maintaining the company website. Show less
-
-
-
RamsayMedia
-
South Africa
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Journalist & Digital Assistant
-
Feb 2011 - Feb 2012
-
-
-
Egg Entertainment and Productions
-
South Africa
-
Advertising Services
-
1 - 100 Employee
-
City Manager [FIFA World Cup]
-
Jan 2009 - Dec 2009
City Manager for VISA promotional campaign during the 2010 FIFA World Cup City Manager for VISA promotional campaign during the 2010 FIFA World Cup
-
-
Education
-
1999 - 2004
The Diocesan School for Girls (DSG), Grahamstown
Matric (Grade 12), English, Afrikaans, Maths, Biology, History, Home Economics -
2005 - 2007
Stellenbosch University
BA Humanities, English, Philosophy, Psychology, History, Political Sociology -
2008 - 2008
City Varsity School of Media and Art
Jounalism, Media Theory, Media Law, Desktop Publishing, Photography, Feature, News and Press Release Writing -
2013 - 2013
USB
Digital Marketing, Marketing/Marketing Management, General
Community
