Experience

TREASURE GLOBAL INC (Delaware)

• United States
• Investment Management
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2021 - Present

  • Lead the team in setting marketing goals to establish strategic direction and positioning• Plan, implement and manage marketing strategies• Contribute to the overall development of the company • Lead the team in setting marketing goals to establish strategic direction and positioning• Plan, implement and manage marketing strategies• Contribute to the overall development of the company



World Cloud Venture Sdn Bhd

• Branding & Communication Director

  • Feb 2021 - Feb 2021

  Leading brand marketing strategies in order to establish strategic direction and program positioning. Leading brand marketing strategies in order to establish strategic direction and program positioning.



CLICK Internet Traffic Sdn Bhd

• Branding & Communication Director

  • Aug 2017 - Jan 2021

  Oversees the brand planning process and the development of marketing strategies. Oversees the brand planning process and the development of marketing strategies.



CLICK Internet Traffic Sdn Bhd

• Brand Manager

  • Jan 2016 - Jun 2017

  Oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. Oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.



DGB Education

• Senior Marketing Executive

  • Mar 2010 - Jul 2013

  • Responsible for all market planning research, advertising & promotions, public relations and press/article and write-ups• Involved in designing marketing materials such as creative direction, concept and copy• Liaise with suppliers on quotation, production, printing and delivery timelinesPrimary handled accounts:• Australian GUILD English Communication Examination• Dynakids Kindergarten Market• Microsoft Products• Digital School Project • Responsible for all market planning research, advertising & promotions, public relations and press/article and write-ups• Involved in designing marketing materials such as creative direction, concept and copy• Liaise with suppliers on quotation, production, printing and delivery timelinesPrimary handled accounts:• Australian GUILD English Communication Examination• Dynakids Kindergarten Market• Microsoft Products• Digital School Project



Sensania Sdn Bhd

• Senior Account Executive

  • Feb 2006 - Oct 2009

  Plan, organize and implement marketing strategy advertising, promotion activities, market research, identifying the target marketPrimary handled accounts:• Fujitsu (Regional account)• Sharp Plan, organize and implement marketing strategy advertising, promotion activities, market research, identifying the target marketPrimary handled accounts:• Fujitsu (Regional account)• Sharp



Institute of Public Relations Malaysia (IPRM)

• Industry Trainee

  • Nov 2004 - Feb 2005

  • Produce work samples such as writing press releases, defining the target audience, preparing proposal, budget analysis and timeline, dealing with the media• Preparing progress and incident reports, undertaking statistical analysis and providing market informationPrimary handled accounts:• IPRM’s Crystal Award 2004• Best Malaysian Newsletter Award 2005 • Produce work samples such as writing press releases, defining the target audience, preparing proposal, budget analysis and timeline, dealing with the media• Preparing progress and incident reports, undertaking statistical analysis and providing market informationPrimary handled accounts:• IPRM’s Crystal Award 2004• Best Malaysian Newsletter Award 2005



BBDO Malaysia

• Industry Trainee

  • May 2003 - Aug 2003

  • Conduct research, prepare brief, write contact report, key-in invoice data• Develop negotiation skills and people skillsProjects involved:• KFC “Welcome Home to KFC”• ICI Dulux Magazine Advertisements• PEPSI Twist • Conduct research, prepare brief, write contact report, key-in invoice data• Develop negotiation skills and people skillsProjects involved:• KFC “Welcome Home to KFC”• ICI Dulux Magazine Advertisements• PEPSI Twist