Experience

• # Retention of client's online advertising accounts through active campaign management and execution with conversions centric focus for US based Clients. # Managed and optimized all Search & Display campaigns across Google Adwords & Yahoo/Bing. # Monitored the campaign performance to ensure that the Cost per lead, Cost per click ,Click-through rate and other conversion metrics were within the expected range as per client requirements. # Assisted team members with their queries & trained them related to campaign management and company's best practices. # Devised and implemented new SEM plans on the client's campaign to drive maximum ROI. # Incorporated constantly evolving techniques of Google Adwords into campaign evaluation and management. # Troubleshooting performance issues using digital advertising best practices while creating new, innovative solutions to technical issues. # Interacted with the Google & Yahoo publisher team to fix problem reported in client accounts at publisher level. # Building rapport and developing relationships with Campaign Support Teams globally. Show less





•  Provide assistance to function Key Account Manager in Identifying & developing new Business.  Servicing Customers like LOREA’L, QUICKHEAL, HALDIRAMS, ITC, VICCO LAB, ANCHOR, BIKAJI FOODS.  Work closely with Client and Creative teams to ensure that the reproduction is as per brief received & quality standards given by client.  Co-ordinate & interact various departments such as Marketing & Sales, Prepress, Production Planning & Plants to give accurate feedback about the status of the Job to Client.  Follow up for the timely dispatches of Cartons to the customer.  Managing customer centric operations and ensuring customer satisfaction by achieving the delivery & service quality norms  Formulate & Implement various MIS Report & Monthly forecast of each Customer for setting Corporate Objectives.  Maintain Credit Cycle by timely Collecting Payment from Customers.  Negotiating for best quotes, ensure timely & quality deliveries. Show less



•  Marketing & Sales for Conferences & Exhibitions (B2B Events).  Creating tie-ups and networking with various Sponsors, Associations, Media Partners & Publications for the assigned Event.  Plan, organize & deployment of marketing activities as per project.  Conceptualizing and executing measurable marketing communication plans across events disciplines to better position the concepts.  Conducted competitor analysis to get a fair idea of latest market trends & competitor moves ahead to achieve market share metrics.  Customising proposal as per client’s requirement.  Building and retaining client relationships through continuous follow up with clients for their requirements.  Delivering effective and efficient processes and practices related to execution of communication materials across the country.  Establish healthy business relations with clients & external associates for securing repeat business & work towards solving their queries & complaints efficiently. Show less



• Marketing of company's product in assigned territory. Monitor competitors activities on regular basis, create & update the customer base and grow business in planned way. Conceptualize and executing measurable marketing communication plans to better position products to the clients. Maintaining the track of all activities related to product promotion. To achieve monthly & annual sales target through all direct marketing. Gather market information to analyze product's growth & plan events independently to build market share of the product, To supervise & facilitate the activities of team member for enhancing the Brand value, Image & market share. Train newly hired executives & induct them in territory for improving their knowledge & skills pertaining to the products & presenting towards client. Handling the preparation of MIS reports to monitor movement of the key business products and facilitate decision making process of top management. Preparing timely feedback to management regarding team & territory performance Show less