SUDIP ROY

Assistant Marketing Manager at GLOBAL REACH
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Contact Information
us****@****om
(386) 825-5501
Location
Kolkata, West Bengal, India, IN
Skills

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Riya Paul

Education Consultant

Malay Saha

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Credentials

  • Certificate in Digital Marketing Strategy
    Digital Marketing University
    Apr, 2019
    - Oct, 2024
  • Advance Certification Program on Modern International Digital Marketing
    Cambridge Marketing College
    Sep, 2018
    - Oct, 2024

Experience

  • GLOBAL REACH
    • India
    • Higher Education
    • 100 - 200 Employee
    • Assistant Marketing Manager
      • Aug 2021 - Present

       Assisting in Market Research and Trends Analysis.  Assisting in all types of Branding, PR & Communication.  Assisting in Digital Marketing & Online consultation.  Connect with Schools and Colleges frequently.  Develop Monthly Marketing plan, prepare Budget, and present to the management for approval.  Attend Career fairs, Education Seminars, and other events organized by third parties, frequently.  Assist in various events organized by Global Reach. -Meet Foreign… Show more  Assisting in Market Research and Trends Analysis.  Assisting in all types of Branding, PR & Communication.  Assisting in Digital Marketing & Online consultation.  Connect with Schools and Colleges frequently.  Develop Monthly Marketing plan, prepare Budget, and present to the management for approval.  Attend Career fairs, Education Seminars, and other events organized by third parties, frequently.  Assist in various events organized by Global Reach. -Meet Foreign University Representatives frequently for current updates on courses and their benefits in detail.  Explore and develop potential markets for Global Reach.  Hands-on experience in Marketing Vendors Management.  Maintain marketing materials stocks and handle logistics. Show less  Assisting in Market Research and Trends Analysis.  Assisting in all types of Branding, PR & Communication.  Assisting in Digital Marketing & Online consultation.  Connect with Schools and Colleges frequently.  Develop Monthly Marketing plan, prepare Budget, and present to the management for approval.  Attend Career fairs, Education Seminars, and other events organized by third parties, frequently.  Assist in various events organized by Global Reach. -Meet Foreign… Show more  Assisting in Market Research and Trends Analysis.  Assisting in all types of Branding, PR & Communication.  Assisting in Digital Marketing & Online consultation.  Connect with Schools and Colleges frequently.  Develop Monthly Marketing plan, prepare Budget, and present to the management for approval.  Attend Career fairs, Education Seminars, and other events organized by third parties, frequently.  Assist in various events organized by Global Reach. -Meet Foreign University Representatives frequently for current updates on courses and their benefits in detail.  Explore and develop potential markets for Global Reach.  Hands-on experience in Marketing Vendors Management.  Maintain marketing materials stocks and handle logistics. Show less

  • Global Digital Care
    • India
    • Advertising Services
    • Digital Marketing Strategist
      • Mar 2018 - Jul 2021

      Successfully managing the entire gamut of Digital Marketing Planning and Strategy, Research and Development, content Development & Creation, Web Analysis & Reporting, Paid Campaign Nurture for Web & Apps, Product Development and Testing and Vendor Management Developing Digital Marketing Planning and Strategy building; creating a proper plan to promote a business to the target audience at minimum cost for more than 10 separate businesses Managing Research and Development and Presentation;… Show more Successfully managing the entire gamut of Digital Marketing Planning and Strategy, Research and Development, content Development & Creation, Web Analysis & Reporting, Paid Campaign Nurture for Web & Apps, Product Development and Testing and Vendor Management Developing Digital Marketing Planning and Strategy building; creating a proper plan to promote a business to the target audience at minimum cost for more than 10 separate businesses Managing Research and Development and Presentation; finding out the where to create campaigns, which are the best possible online tools to get best possible ROI; supervising competitive analysis how the competitors are gradually getting success in the markets Creating and refining social media profiles to enhance client acquisition, customer service and PR efforts on the web; Effectuating e- business platforms, driving digital engagement and enhancing BTL marketing activity through social media Leading the operational procedures for digital platforms, social media and driving online presence; managing SEO, SEM and related product/brand engagement; collaborating with creative agencies, service providers, in-house digital team for BTL marketing resources to develop effective campaigns and brand presence Developing strong market knowledge of existing & potential clients and ensuring that business growth opportunities are aligned to company’s strategic plans Executing content initiatives to launch blogs, image & video content and social media profiles in order to generate thought leadership and significant inbound marketing results Directing digital marketing & analytics plans using marketing strategies involving SEM, SEO, roadblock activities, banners, flash ads, display prospecting & retargeting, on rate Training company staff, Business Owners & Students on using social media tools and technologies; setting up internal processes to manage social media activity across multiple departments Show less Successfully managing the entire gamut of Digital Marketing Planning and Strategy, Research and Development, content Development & Creation, Web Analysis & Reporting, Paid Campaign Nurture for Web & Apps, Product Development and Testing and Vendor Management Developing Digital Marketing Planning and Strategy building; creating a proper plan to promote a business to the target audience at minimum cost for more than 10 separate businesses Managing Research and Development and Presentation;… Show more Successfully managing the entire gamut of Digital Marketing Planning and Strategy, Research and Development, content Development & Creation, Web Analysis & Reporting, Paid Campaign Nurture for Web & Apps, Product Development and Testing and Vendor Management Developing Digital Marketing Planning and Strategy building; creating a proper plan to promote a business to the target audience at minimum cost for more than 10 separate businesses Managing Research and Development and Presentation; finding out the where to create campaigns, which are the best possible online tools to get best possible ROI; supervising competitive analysis how the competitors are gradually getting success in the markets Creating and refining social media profiles to enhance client acquisition, customer service and PR efforts on the web; Effectuating e- business platforms, driving digital engagement and enhancing BTL marketing activity through social media Leading the operational procedures for digital platforms, social media and driving online presence; managing SEO, SEM and related product/brand engagement; collaborating with creative agencies, service providers, in-house digital team for BTL marketing resources to develop effective campaigns and brand presence Developing strong market knowledge of existing & potential clients and ensuring that business growth opportunities are aligned to company’s strategic plans Executing content initiatives to launch blogs, image & video content and social media profiles in order to generate thought leadership and significant inbound marketing results Directing digital marketing & analytics plans using marketing strategies involving SEM, SEO, roadblock activities, banners, flash ads, display prospecting & retargeting, on rate Training company staff, Business Owners & Students on using social media tools and technologies; setting up internal processes to manage social media activity across multiple departments Show less

  • Brainware University
    • India
    • Education Management
    • 500 - 600 Employee
    • Group Leader
      • Apr 2017 - Sep 2017

      1. Interact regularly with coaching centre, private tutor and faculties for business expansion. 2. Tied up with the Education Consultant to acquire Prospective Student. 3. Organize career counseling at education fair and arrange seminar at prospective location. 4. Assist in various ATL/BTL Activities for Brainware University. 5. Conduct workshop at school and colleges for effective branding of the courses. 6. Looking after Career Counseling and Admision Procedure for various… Show more 1. Interact regularly with coaching centre, private tutor and faculties for business expansion. 2. Tied up with the Education Consultant to acquire Prospective Student. 3. Organize career counseling at education fair and arrange seminar at prospective location. 4. Assist in various ATL/BTL Activities for Brainware University. 5. Conduct workshop at school and colleges for effective branding of the courses. 6. Looking after Career Counseling and Admision Procedure for various programs. 7. Work closely with search engine platform provider, Sulekha, Justdial and Siksha. 8. Develop local search engine which brings larger business for Icfai than leaflet distribution. 9. Lead generating activity from various authentic sources and convert lead into prospect. 10. Accountable for Business revenue target meet planning and achieve the sales / revenue target Show less 1. Interact regularly with coaching centre, private tutor and faculties for business expansion. 2. Tied up with the Education Consultant to acquire Prospective Student. 3. Organize career counseling at education fair and arrange seminar at prospective location. 4. Assist in various ATL/BTL Activities for Brainware University. 5. Conduct workshop at school and colleges for effective branding of the courses. 6. Looking after Career Counseling and Admision Procedure for various… Show more 1. Interact regularly with coaching centre, private tutor and faculties for business expansion. 2. Tied up with the Education Consultant to acquire Prospective Student. 3. Organize career counseling at education fair and arrange seminar at prospective location. 4. Assist in various ATL/BTL Activities for Brainware University. 5. Conduct workshop at school and colleges for effective branding of the courses. 6. Looking after Career Counseling and Admision Procedure for various programs. 7. Work closely with search engine platform provider, Sulekha, Justdial and Siksha. 8. Develop local search engine which brings larger business for Icfai than leaflet distribution. 9. Lead generating activity from various authentic sources and convert lead into prospect. 10. Accountable for Business revenue target meet planning and achieve the sales / revenue target Show less

  • ICFAI Group
    • India
    • Education Administration Programs
    • 100 - 200 Employee
    • Sr. Marketing (Distance Learning Programme)
      • Apr 2011 - Apr 2017

      EDUCATION MARKETING. PROMOTION AND DEVELOPMENT, DIGITAL MARKETING, EMAIL MARKETING & RETARGETING , LOCAL SEARCH ENGINE VENDOR MANAGEMENT , MIS MANAGEMENT, STRATEGIC DEVELOPMENT AND TEAM MANAGEMENT EDUCATION MARKETING. PROMOTION AND DEVELOPMENT, DIGITAL MARKETING, EMAIL MARKETING & RETARGETING , LOCAL SEARCH ENGINE VENDOR MANAGEMENT , MIS MANAGEMENT, STRATEGIC DEVELOPMENT AND TEAM MANAGEMENT

  • The British Institute, Salt Lake
    • Centre-In-Charge
      • Jul 2010 - Feb 2011

      Business Development Business Development

Education

  • Indian Institute of Management Rohtak
    Executive Strategic Digital Marketing & Analytics Program, Digital Marketing
    2021 - 2022
  • West Bengal University of Technology, Kolkata
    Master of Business Administration - MBA, Marketing, Human Resource
    2008 - 2010
  • Future Business School
    Master of Business Administration - MBA, Marketing/Marketing Management, General
    2008 - 2010
  • FUTURE BUSINESS SCHOOL
    MBA, HR & MARKETING
    2008 - 2010
  • Future Business School" affiliated to West Bengal University of Technology
    MBA, HR/Marketing
    2008 - 2010

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