Experience

Issuu

• United States
• Technology, Information and Media
• 100 - 200 Employee

• Sr. Director, Business Intelligence and Analytics

  • Jul 2021 - Jun 2022

  San Francisco Bay Area Built cross-functional relationships with Product Management, Marketing, Engineering, Sales, Finance, Customer Success and IT situated across the globe, catering to a SaaS and Ads revenue business model in a product-led growth company. Deliverables included developing partnerships with Executive level stakeholders, translating business goals into tangible KPIs and mine data to support GTM and critical data-driven decisions, often involving client partnerships. • Identified key… Show more Built cross-functional relationships with Product Management, Marketing, Engineering, Sales, Finance, Customer Success and IT situated across the globe, catering to a SaaS and Ads revenue business model in a product-led growth company. Deliverables included developing partnerships with Executive level stakeholders, translating business goals into tangible KPIs and mine data to support GTM and critical data-driven decisions, often involving client partnerships. • Identified key drivers that help grow the world's largest SaaS content publishing and marketing platform, with over 50M publications, 3M contributors and 100M active users globally and achieve 25% YoY growth. • Lead globally situated cross-functional teams to contribute to GTM analyses that helped Issuu maintain profitability for over 17 consecutive quarters. Drove revenue analytics and translated insights into tangible marketing / product / customer success initiatives. • Worked closely with the CEO and CFO to prepare analyses and presentations for external partners / consultants / private equity firms. Helped the company secure $30M financing in Sep 2021. • Worked across organization to set financial targets and implement SaaS KPIs to monitor and identify opportunities for growth and retention. Built recurring revenue models and presented accurate monthly / quarterly forecasts to the Executive management and functional heads, every week for 4+ years. • Partnered with Executive management and functional heads to develop business level KPIs and monitor the performance against the targets for 40+ product launches / marketing campaigns per year. • Managed Board presentation process and analyses under tight deadlines and present it to CEO and CFO. • Built churn models based on deep understanding of customer life cycle, adoption, engagement and retention aimed at decreasing churn by 15%; built cohort based LTV/CAC models, vital for increasing marketing spend by over 100%.

• Director, Business Intelligence and Analytics

  • Apr 2018 - Jul 2021

  San Francisco Bay Area Reporting to the CFO, this role required building a structured analytical framework aimed at growing the SaaS business. Supporting internal and external initiatives and finding innovative ways to solve complex challenges as the company scaled its footprint. • Ensured data governance and integrity through implementation of standards and definitions across the organization. Prioritized and automated data delivery that resulted in over 5X improvement in query and analysis… Show more Reporting to the CFO, this role required building a structured analytical framework aimed at growing the SaaS business. Supporting internal and external initiatives and finding innovative ways to solve complex challenges as the company scaled its footprint. • Ensured data governance and integrity through implementation of standards and definitions across the organization. Prioritized and automated data delivery that resulted in over 5X improvement in query and analysis efficiency. • Engaged statistical techniques such as segmentation, hypothesis, A/B testing and user behavior analyses to make recommendations on cohort selection and timing for increased product adoption and retention, by over 10%. • Built robust, high-availability analytics and reporting systems to provide business performance data and several self-serve dashboards, used company wide. • Hired, mentored and managed a global team of high performing team of product / marketing / data analysts.



Asurion

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Sr. Manager, Product Analytics and Insights

  • Dec 2014 - Apr 2018

  San Mateo Specialized in business intelligence, product analytics, user engagement and retention in (but not limited to) mobile app space in a SaaS based business model. It entailed leadership and hands-on experience in quick deep dive analyses and dashboard visualizations using tools such as SQL, TIBCO Spotfire, Datarobot, Scala, R, Python and other 3rd party tools. • Worked closely with executive leadership to define core KPIs for end-to-end product initiatives and guide cross-functional… Show more Specialized in business intelligence, product analytics, user engagement and retention in (but not limited to) mobile app space in a SaaS based business model. It entailed leadership and hands-on experience in quick deep dive analyses and dashboard visualizations using tools such as SQL, TIBCO Spotfire, Datarobot, Scala, R, Python and other 3rd party tools. • Worked closely with executive leadership to define core KPIs for end-to-end product initiatives and guide cross-functional teams towards engaging in best practices to achieve over 10% revenue growth. • Supervised retention analysis on customer segments to reduce churn by 20-30% (and increase average retention by 7+ months), translating into a net revenue lift of nearly $3M, resulting in re-pivoting an important product strategy. • Lead content engagement analysis for unraveling actionable insights into efficacy of push notifications and cards. The output fed into a recommendation engine aimed at increasing the ongoing engagement by 25%. • Extracted actionable insights from multi-app portfolio analysis, resulting in re-positioning the product strategy, thereby increasing 30 day customer engagement by nearly 15-fold. Show less



Sears

• United States
• Retail
• 700 & Above Employee

• Sr. Manager, Marketing Analytics / Data Science (Business Analytics division)

  • Mar 2014 - Oct 2014

  San Jose Directed Data Analytics projects in Big Data (Retail) for over 700 Sears / Kmart stores spread nationally. Analyze (and visualize) retail data (in TeraData) to gain insightful trends and cluster and segment accordingly, in Advanced Excel, R, MicoStrategy, Tableau, SQL etc. • Designed and developed insightful analytical models to generate Gross Margin lifts of up to 15% by identifying customer and inventory gaps, merchandising mix, stock-out / low sell throughs. •… Show more Directed Data Analytics projects in Big Data (Retail) for over 700 Sears / Kmart stores spread nationally. Analyze (and visualize) retail data (in TeraData) to gain insightful trends and cluster and segment accordingly, in Advanced Excel, R, MicoStrategy, Tableau, SQL etc. • Designed and developed insightful analytical models to generate Gross Margin lifts of up to 15% by identifying customer and inventory gaps, merchandising mix, stock-out / low sell throughs. • Market Research: Designed and implemented market research questionnaires, prioritized the flow for several Business Units at Sears / KMart in the customer loyalty (Shop Your Way) program initiative aimed at building a comprehensive persona profiles for nearly 60% of eligible customer base

• Sr. Product Manager, Analytics & Innovation

  • Jan 2014 - Mar 2014

  San Jose Developed marketing and product evangelization initiatives in the Business Intelligence space. Technologies: TeraData, Hadoop, Storm. Analytics/Visualization: MicroStrategy, Tableau. • Established a charter to help develop a common unifying platform that would address a wide range of business requirements by understanding the gaps between business needs and technical capabilities • Crafted value proposition to senior level executives and others for positioning… Show more Developed marketing and product evangelization initiatives in the Business Intelligence space. Technologies: TeraData, Hadoop, Storm. Analytics/Visualization: MicroStrategy, Tableau. • Established a charter to help develop a common unifying platform that would address a wide range of business requirements by understanding the gaps between business needs and technical capabilities • Crafted value proposition to senior level executives and others for positioning Business Intelligence products



Thomson Reuters

• Canada
• Software Development
• 700 & Above Employee

• Manager, Financial & Risk

  • Jul 2009 - Dec 2012

  Los Gatos, CA I managed highly technical projects involving a customizable Financial Search Engine catering to High Frequency Trading in global financial markets. Hands on expertise in Big Data Warehousing, Modeling and Analysis of large Time Series datasets) for over 100 high profile customers on proprietary and open source platforms (Cassandra). • Supervised global teams of up to 25 people, with a very hands-on engagement to meet an extremely fast paced schedule and coordinated… Show more I managed highly technical projects involving a customizable Financial Search Engine catering to High Frequency Trading in global financial markets. Hands on expertise in Big Data Warehousing, Modeling and Analysis of large Time Series datasets) for over 100 high profile customers on proprietary and open source platforms (Cassandra). • Supervised global teams of up to 25 people, with a very hands-on engagement to meet an extremely fast paced schedule and coordinated cross-functionally to identify insights into customer usage patterns/opportunities • Drove technical discussions with third parties to facilitate smooth integration into Thomson Reuters Enterprise Solution by navigating the considerably complex software Show less



Vhayu Technologies (start-up acquired by Thomson Reuters in 2009)

• Technical Manager

  • May 2005 - Jun 2009

  Los Gatos, CA I played a critical technical role in meeting an aggressive revenue growth of 2x YOY in the start-up phase of the company. I was retained post-acquisition by Thomson Reuters to facilitate integration. - Designed and implemented automation schemes that cut down product testing cycles by over 80%. - Recommended product enhancements by analyzing the data, the customer usage patterns and through discussions with marketing and sales. Collated technical knowledge into white… Show more I played a critical technical role in meeting an aggressive revenue growth of 2x YOY in the start-up phase of the company. I was retained post-acquisition by Thomson Reuters to facilitate integration. - Designed and implemented automation schemes that cut down product testing cycles by over 80%. - Recommended product enhancements by analyzing the data, the customer usage patterns and through discussions with marketing and sales. Collated technical knowledge into white papers. - Presented to the C-level audience on a regular basis. Show less



Nortel Networks

• Telecommunications
• 700 & Above Employee

• Lead Engineer

  • Aug 1999 - Apr 2005

  Santa Clara, CA Successfully led several high visibility projects with astute resource planning and hands-on technical leadership in a dynamic environment for delivering enterprise software to over 100 customers (revenues ranging $100-$200M). - Directed teams of 10-15 individuals on projects involving innovative product designs and next generation platforms, and automation initiatives that decreased operational costs by nearly 90%. Drove Process Optimization Task Forces for improving process efficiency… Show more Successfully led several high visibility projects with astute resource planning and hands-on technical leadership in a dynamic environment for delivering enterprise software to over 100 customers (revenues ranging $100-$200M). - Directed teams of 10-15 individuals on projects involving innovative product designs and next generation platforms, and automation initiatives that decreased operational costs by nearly 90%. Drove Process Optimization Task Forces for improving process efficiency through Leadership and R&D Academies. - Coordinated successful beta and pilot programs; presented product demonstrations to customers; provided executive level dashboards for senior executives on a regular basis. Show less



University of Southern California

• United States
• Higher Education
• 700 & Above Employee

• Graduate Research Assistant, Department of Aerospace Engineering

  • Jan 1992 - May 1999

  Los Angeles, CA My research topic focused on simulations and applied mathematical analysis in fluid mechanics and crystal growth under microgravity conditions. The goal was to carry the experiment on the International Space Station for further study.