Experience

EXPLORE.MEDIA

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Email Campaign Deliverability Manager

  • Mar 2023 - Present

  Campaign Management, Automation, Lead Nurturing, and Email Deliverability. Email Automation, A/B Testing, and segmenting databases based on campaign requirements. Creating and optimizing HTML templates for email marketing. Domain Configuration, including DNS Management (SPF, DKIM, DMARC). Utilized marketing automation tools like Sendx and Sendgrid for segmentation and lead nurturing. Successfully increased brand awareness through Email Campaigns. Proven track record in Lead Generation through Email Campaigns. Analyzed data to refine messaging strategies and boost user return rates. Improved overall engagement and ranking ofwebsite through promotions and email traffic. Diligently monitored and analyzed campaign performance. Prepared and presented weekly and monthly reports to management. Show less



Way2Online Interactive India Pvt Ltd.

• Hyderabad Area, India

• Deliverability Management | Email Marketing | Sr. Email Deliverability Specialist

  • Mar 2013 - Dec 2021

   Digital Marketing Manager with 3 years of rich experience in email Marketing, Project Management, Campaign Management, Affiliate Marketing, Customer life cycle analysis, Data Management, e-commerce, SMS marketing, B2B marketing and People Management  In-Depth worked expertise in Digital Marketing platforms like Sendcurve, Zeta mail, Mail-up, Mailify, Cheetah  Sound exposure in implementing strategies for augmenting business, identifying and penetrating new market segments for business excellence  Leads all marketing efforts, digital properties including emerging media platforms and partnerships; Key point person on all digital marketing initiatives and go-to digital strategist  Migrated Performance Marketing process from US to India to gain operational cost. Integrated different tools into one Hub  Automate client programs with to reduce their work. Created automation Tools, Task Tracker, New Client Setup documents to stabilize the process and reduce manual effort.  Conversant in organizing, interpreting and communicating market information / data to facilitate the decision making process of the top management  Ensure interpersonal skills with proper coordination within teams and also proper communication across all lines of business requirement and scope.  Best employee award in 2014, 2015 and secured the Best Leader Award in 2014 for providing excellent service in handling complex projects and increasing team revenue by 43%. Show less