Sudarshan Raman
MARKETING & BUSINESS DEVELOPMENT DIRECTOR – NEW MARKETS & PARTNERS at The Star Quadrant- Claim this Profile
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Bio
Credentials
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3M Pricing for Growth
3MJun, 2015- Nov, 2024 -
Business Transformation - Process Design for MTO / OTC / CRM
3MJun, 2013- Nov, 2024 -
Accelerated Leadership Development Program ALDP II
3MJun, 2012- Nov, 2024 -
Acclerated Marketing Leadership Development Program
3MSep, 2006- Nov, 2024 -
Lean Six Sigma Green Belt (ICGB)
3MMay, 2006- Nov, 2024 -
Chartered Institute of Marketing
CIM | The Chartered Institute of MarketingJul, 1999- Nov, 2024 -
Competitive Edge Series 1 - Trade Marketing
British American TobaccoSep, 1996- Nov, 2024 -
Sales Managers Accelerated Program
ROTHMANS INTERNATIONAL TOBACCO (UK) LIMITEDAug, 1995- Nov, 2024
Experience
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The Star Quadrant
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United Arab Emirates
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Market Research
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1 - 100 Employee
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MARKETING & BUSINESS DEVELOPMENT DIRECTOR – NEW MARKETS & PARTNERS
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Nov 2017 - Present
The Star Quadrant is a marketing consultancy based in the UAE offering consulting services in Strategic marketing, Sales and Marketing development areas for companies wishing to enter new markets or acquire new distributors. As Business development and Marketing Director for the star Quadrant I was responsible for extending and building strategic marketing partnerships to cover different sectors like Perfumes, Fertilizers, Consumer Goods, and Home furnishings. Key offerings of the Star… Show more The Star Quadrant is a marketing consultancy based in the UAE offering consulting services in Strategic marketing, Sales and Marketing development areas for companies wishing to enter new markets or acquire new distributors. As Business development and Marketing Director for the star Quadrant I was responsible for extending and building strategic marketing partnerships to cover different sectors like Perfumes, Fertilizers, Consumer Goods, and Home furnishings. Key offerings of the Star Quadrant services are • New Market Identification • Research & Analytics • New Market Entry • Distribution Partner Search, Qualification & onboarding Show less The Star Quadrant is a marketing consultancy based in the UAE offering consulting services in Strategic marketing, Sales and Marketing development areas for companies wishing to enter new markets or acquire new distributors. As Business development and Marketing Director for the star Quadrant I was responsible for extending and building strategic marketing partnerships to cover different sectors like Perfumes, Fertilizers, Consumer Goods, and Home furnishings. Key offerings of the Star… Show more The Star Quadrant is a marketing consultancy based in the UAE offering consulting services in Strategic marketing, Sales and Marketing development areas for companies wishing to enter new markets or acquire new distributors. As Business development and Marketing Director for the star Quadrant I was responsible for extending and building strategic marketing partnerships to cover different sectors like Perfumes, Fertilizers, Consumer Goods, and Home furnishings. Key offerings of the Star Quadrant services are • New Market Identification • Research & Analytics • New Market Entry • Distribution Partner Search, Qualification & onboarding Show less
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3M
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United States
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Industrial Machinery Manufacturing
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700 & Above Employee
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MARKETING EXCELLENCE MANAGER - MEA Region
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Jul 2016 - Jun 2017
3M is an American multinational operating in the fields of Consumer and Consumer Healthcare, Healthcare, Industrial Engineering and Worker Safety producing over 60,000 products, across 90 countries and multiple power brands such as Nexcare, 3M, Scotch, Post IT, Scotchbrite, Futuro and Filtek. Over a period of 13 years working in 3M I had the opportunity to work across different verticals in leadership positions across the Central East Europe & Middle East Africa office based in Dubai within… Show more 3M is an American multinational operating in the fields of Consumer and Consumer Healthcare, Healthcare, Industrial Engineering and Worker Safety producing over 60,000 products, across 90 countries and multiple power brands such as Nexcare, 3M, Scotch, Post IT, Scotchbrite, Futuro and Filtek. Over a period of 13 years working in 3M I had the opportunity to work across different verticals in leadership positions across the Central East Europe & Middle East Africa office based in Dubai within positions of increasing importance. I gained value and experience predominantly in the areas of Strategic Planning, Program and execution across Eastern Europe, Middle east, and Africa. Some of the key competencies I developed are Distributor appointment / Channel Marketing / New Product Development / Digital Engagement / Portfolio Development / Marketing Communication / Research & Analytics / Strategic Pricing / P&L management / Marketing Competency / Process development / Manufacturing Sourcing
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BUSINESS SERVICES TRANSFORMATION LEADER Middle East & Africa
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Jul 2013 - Jul 2016
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BUSINESS DEVELOPMENT MANAGER - CEEMEA
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Dec 2009 - Jul 2013
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REGIONAL CORPORATE MARKETING MANAGER - Middle East
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Sep 2007 - Dec 2009
BRAND RESPONSIBILITY - 3M , Scotchbrite , Nexcare , Post IT , Scotchgard , Command , Filtrete , Filtek
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MARKETING MANAGER ( Consumer Business ) Middle East Region
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Dec 2004 - Sep 2007
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CONSUMER GROUP MARKETING MANAGER
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Dec 1996 - Nov 2004
Alphamed is a diversified regional middle east group dealing in Healthcare, Consumer, Sports, and diversified retailing, recognized as a preferred partner in the region, located in Dubai, with a diversified brand representation based across 20 countries Operated from the regional HQ, Dubai. I gained and delivered value across many key business drivers in New Business Acquisition, distribution partner development, business, and marketing management along with Go-To-Market planning &… Show more Alphamed is a diversified regional middle east group dealing in Healthcare, Consumer, Sports, and diversified retailing, recognized as a preferred partner in the region, located in Dubai, with a diversified brand representation based across 20 countries Operated from the regional HQ, Dubai. I gained and delivered value across many key business drivers in New Business Acquisition, distribution partner development, business, and marketing management along with Go-To-Market planning & execution with financial responsibility across the business spectrum Some of the key competencies delivered are: -New Business Acquisition -Marketing planning & execution -Partner search and alignment -GTM execution -Zero based budgeting -Market share development -Trade Marketing planning & execution -Brand & media planning -Market share management -Sales training -Regulatory management -New Product Development
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CONSUMER HEALTHCARE – DUREX REGIONAL SALES AND MARKETING MANAGER
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Dec 1999 - Oct 2001
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BAYER REGIONAL SALES AND BRAND MANAGER
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Nov 1996 - Dec 1999
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BAT
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United Kingdom
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Tobacco Manufacturing
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700 & Above Employee
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TRADE MARKETING & DISTRIBUTION MANAGER – ALL BRANDS UAE & OMAN AREA
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Nov 1995 - Nov 1996
Launch, development, Hiring and Training a dedicated trade marketing organisation based on global best practices execution for HORECA, Modern Trade, C Stores, and Gas Stations. Launch, development, Hiring and Training a dedicated trade marketing organisation based on global best practices execution for HORECA, Modern Trade, C Stores, and Gas Stations.
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ROTHMANS INTERNATIONAL LIMITED
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United Kingdom
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NATIONAL SALES AND DISTRIBUTION MANAGER UAE.
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Oct 1994 - Oct 1995
Distributor Sales Force Management, Trade Marketing & Sales Budget Delivery across UAE. Field sales force management, coaching and development of the merchandising and promotions team. Distributor Sales Force Management, Trade Marketing & Sales Budget Delivery across UAE. Field sales force management, coaching and development of the merchandising and promotions team.
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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NATIONAL KEY ACCOUNTS MANAGER
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Aug 1988 - Dec 1993
National KAM Leader across Consumer health and Beauty care for Major Key accounts delivering business growth across key channels and customers, building on best practices in Go To Market strategies and Key account management. National KAM Leader across Consumer health and Beauty care for Major Key accounts delivering business growth across key channels and customers, building on best practices in Go To Market strategies and Key account management.
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Education
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Madurai Kamaraj University
Batchelors in Commerce, Business Administration and Management, General -
Digital Vidya
Digital Marketing Certification Program, Digital Marketing -
Hindustan Institute of Technology and Science, Kancheepuram
AC & Refrigeration DIPLOMA, Airconditioning -
ALLIANCE FRANCAISE DE MADRAS
Diploma, French Studies