Experience

CanSupport

• India
• Hospitals and Health Care
• 1 - 100 Employee

• Chief Marketing Officer

  • 2016 - Present

  Thought Leader and Strategist for Marketing & Advocacy DepartmentManage all Marketing & Advocacy OperationsManage Risks and ThreatsResponsible for Marketing, Advocacy, Partnerships Thought Leader and Strategist for Marketing & Advocacy DepartmentManage all Marketing & Advocacy OperationsManage Risks and ThreatsResponsible for Marketing, Advocacy, Partnerships



The Times Group

• Sector Head

  • Dec 2014 - 2016

  Spearheading sectors nationwide.The key responsibility of the role entails conceptualizing and launching platforms in identified industry segments and ensure these brands become sought after on ground destinations for key stakeholders in the sector. Spearheading sectors nationwide.The key responsibility of the role entails conceptualizing and launching platforms in identified industry segments and ensure these brands become sought after on ground destinations for key stakeholders in the sector.



TV 18 Broadcast Limited

• Regional Head

  • Mar 2012 - Nov 2014

  Consultations/Presentations to clients on Strategy action plans - Sales/Operations Management: Ensuring smooth functioning of operations and team management- Good Client-servicing and relationship skills along with the entrepreneurial drive to approach and persuade new and existing customers with large,multi-faceted propositions. - Helps clients, reach out to consumers and customers, through a mix of customized messaging solutions as well as innovative special programming and branding.



Neo Sports Broadcast Pvt Ltd

• Manager-Ad Sales

  • Feb 2011 - Mar 2012

  •Provided on-air advertising and branding marketing solutions to new and existing consumers across verticals.•Develop & sustain relationships with clients and marketing services agencies as well as targeting, educating and developing new clients to grow the business in new territory•Analyze data trends and client performance, develop strong strategic sales plans, prepare and conduct strategic pitches and sales presentations including Innovations•Develop case studies of successful campaigns in order to share insights with customers and to serve as an evangelist at targeted events and conferences.•First to have converted clients on Neo Sports based on the brand connect with niche sports like PGA,Nascar,signed up golf clinics which made me overachieve my targets for the month a first in Neo Sports.Made the clients double its spends on Neo Cricket on India vs Eng ,India vs WI,Asia Cup 2012.•Only one to be given additional responsibilty of Neo Cricket, US & Middle East for the Northern region.



NDTV

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Assistant Manager-Sales

  • Mar 2003 - Mar 2011

  •Part of the launch team of NDTV 24x7, NDTV India in 2003. Worked on corporate clients for on-air sales .•Due to past performance was chosen to be a part of Retail Business Development team.•In 2007 ,was assigned to handle and develop Eastern market for Filmy, NDTV Goodtimes,Msn.co.in and partly NDTV 24x7,NDTV India ,NDTV Profit too.•Spearheaded a special series.Conceptualised & executed a special 4 part series on NDTV Profit comprising of analysis of various industries & sectors based in Bengal .It focussed on the rise of Bengal as a preferred Investment Destination in India.Got sponsorship from non tv clients.•Additional responsibiltiy of UFO digital cinemas for eastern market.•Additional responsibility of training of all new joinees with sales & after sales functions into NDTV in Delhi & Kolkata region.•Part of events /media partnerships team in NDTV Profit.•Felicitated with certificate of “Achievment for Outstanding Performance” in 2008 .