Suchetan (Chetan) Kaashyap
Director of Product Marketing at AppZen- Claim this Profile
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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Kannada Native or bilingual proficiency
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Bio
John Leger
I had the privilege of working with Chetan at Automation Anywhere for nearly 4 years. Initially, he managed the project management for our University website at Automation Anywhere, whereas my team managed the development side. He is super easy to collaborate with and is a great team player. A memorable portion of our time spent together was focused on building an RPA Maturity Assessment tool used to help customers and potential customers determine where they are in their RPA journey with clear guidance on next steps. I found him to be an effective communicator and partner with every interaction. I highly recommend Chetan to any company that is looking for a highly skilled Sr. Product Marketing Manager.
Hassan Al-Hazeem
Chetan is a very driven professional and brings great passion to his work on an everyday basis. He is highly enthusiastic and competitive in his domains of research, marketing and branding. He was brought in as the head of marketing and given his ability to handle multiple tasks and be a self-starter, I felt confident in letting him take on additional duties as head of franchising & licensing and product design. Chetan has a strong result-oriented attitude and ability to get the job done with great attention to details. His leadership skills and ability to build a spontaneous rapport with business partners and clients alike made him a natural spokesperson for the company. Given his past experience in the research industry, he is highly data focused and his strategic thinking is informed by his analytical abilities and excellent communication skills. Chetan was an asset to our corporate leadership team and will be the same to any team that he is a part of.
John Leger
I had the privilege of working with Chetan at Automation Anywhere for nearly 4 years. Initially, he managed the project management for our University website at Automation Anywhere, whereas my team managed the development side. He is super easy to collaborate with and is a great team player. A memorable portion of our time spent together was focused on building an RPA Maturity Assessment tool used to help customers and potential customers determine where they are in their RPA journey with clear guidance on next steps. I found him to be an effective communicator and partner with every interaction. I highly recommend Chetan to any company that is looking for a highly skilled Sr. Product Marketing Manager.
Hassan Al-Hazeem
Chetan is a very driven professional and brings great passion to his work on an everyday basis. He is highly enthusiastic and competitive in his domains of research, marketing and branding. He was brought in as the head of marketing and given his ability to handle multiple tasks and be a self-starter, I felt confident in letting him take on additional duties as head of franchising & licensing and product design. Chetan has a strong result-oriented attitude and ability to get the job done with great attention to details. His leadership skills and ability to build a spontaneous rapport with business partners and clients alike made him a natural spokesperson for the company. Given his past experience in the research industry, he is highly data focused and his strategic thinking is informed by his analytical abilities and excellent communication skills. Chetan was an asset to our corporate leadership team and will be the same to any team that he is a part of.
John Leger
I had the privilege of working with Chetan at Automation Anywhere for nearly 4 years. Initially, he managed the project management for our University website at Automation Anywhere, whereas my team managed the development side. He is super easy to collaborate with and is a great team player. A memorable portion of our time spent together was focused on building an RPA Maturity Assessment tool used to help customers and potential customers determine where they are in their RPA journey with clear guidance on next steps. I found him to be an effective communicator and partner with every interaction. I highly recommend Chetan to any company that is looking for a highly skilled Sr. Product Marketing Manager.
Hassan Al-Hazeem
Chetan is a very driven professional and brings great passion to his work on an everyday basis. He is highly enthusiastic and competitive in his domains of research, marketing and branding. He was brought in as the head of marketing and given his ability to handle multiple tasks and be a self-starter, I felt confident in letting him take on additional duties as head of franchising & licensing and product design. Chetan has a strong result-oriented attitude and ability to get the job done with great attention to details. His leadership skills and ability to build a spontaneous rapport with business partners and clients alike made him a natural spokesperson for the company. Given his past experience in the research industry, he is highly data focused and his strategic thinking is informed by his analytical abilities and excellent communication skills. Chetan was an asset to our corporate leadership team and will be the same to any team that he is a part of.
John Leger
I had the privilege of working with Chetan at Automation Anywhere for nearly 4 years. Initially, he managed the project management for our University website at Automation Anywhere, whereas my team managed the development side. He is super easy to collaborate with and is a great team player. A memorable portion of our time spent together was focused on building an RPA Maturity Assessment tool used to help customers and potential customers determine where they are in their RPA journey with clear guidance on next steps. I found him to be an effective communicator and partner with every interaction. I highly recommend Chetan to any company that is looking for a highly skilled Sr. Product Marketing Manager.
Hassan Al-Hazeem
Chetan is a very driven professional and brings great passion to his work on an everyday basis. He is highly enthusiastic and competitive in his domains of research, marketing and branding. He was brought in as the head of marketing and given his ability to handle multiple tasks and be a self-starter, I felt confident in letting him take on additional duties as head of franchising & licensing and product design. Chetan has a strong result-oriented attitude and ability to get the job done with great attention to details. His leadership skills and ability to build a spontaneous rapport with business partners and clients alike made him a natural spokesperson for the company. Given his past experience in the research industry, he is highly data focused and his strategic thinking is informed by his analytical abilities and excellent communication skills. Chetan was an asset to our corporate leadership team and will be the same to any team that he is a part of.
Credentials
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Introduction to User Experience Design
Georgia Institute of TechnologyApr, 2017- Nov, 2024 -
ISO 14001:2015
IntertekDec, 2016- Nov, 2024 -
ISO 9001:2015
IntertekDec, 2016- Nov, 2024 -
OHSAS 18001:2007
IntertekDec, 2016- Nov, 2024
Experience
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AppZen
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United States
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Software Development
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200 - 300 Employee
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Director of Product Marketing
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May 2023 - Present
+Develop core messaging and positioning for AppZen's cutting-edge AI-First financial products +Create positioning guides, messaging pillars, solution briefs, and other enablement materials. +Help to identify target markets, refine the ICP and persona segments +Partner with Sales & Customer Success leadership to unlock and accelerate deal close and account growth +Develop core messaging and positioning for AppZen's cutting-edge AI-First financial products +Create positioning guides, messaging pillars, solution briefs, and other enablement materials. +Help to identify target markets, refine the ICP and persona segments +Partner with Sales & Customer Success leadership to unlock and accelerate deal close and account growth
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Automation Anywhere
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United States
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Software Development
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700 & Above Employee
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Senior Product Marketing Manager
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Dec 2020 - Apr 2023
Go-To-MarketI help refine our GTM strategy to drive deal size and velocity through insights and tools that help the Sales team usher their prospects more effectively through the buyer journey.+ Develop insights to steer our GTM Strategy• Help make data-driven decisions. Evolve SFDC play scorecard to uncover opportunities+ Usher opportunities through the buyer journey• Engage and nurture customers by developing customer marketing and developing content for specific personas.+ Codify knowledge by rethinking enablement• Increase deal size by institutionalizing value selling, including calculating value, telling value stories, and asking the right value-based questions.+ Arm sellers and influencers through operational excellence• Operationalize deal wins into best practices through up-to-date sales resources and tools• Drive the Product and Solutions Marketing team effort to prepare Sales for new rollouts.• Create SDR & BDR call scripts, emails, and campaign material aligned with strategic Sales playsProduct & Solutions Marketing+ Tell the product story mapped to buyers’ journey targeting funnel progression with assets such as First-call decks, solution briefs, persona cards, objection handling, FAQ, email templates, etc.).+ Creation and execution of the cross-functional messaging and marketing plan.+ Lead the end-to-end design and launch of the RPA Maturity Assessment tool, from the blueprint to design, build-out, launch, SEO optimization, and post-launch management. The tool is pivotal in the top-of-the-funnel introduction of RPA and pipe generation.+ PSM lead for segmentation analytics and propensity modeling for Field Sales to run tailored campaigns. Show less
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Customer Journey Program Manager
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Aug 2019 - Dec 2020
Accelerated Automation Anywhere University growth through end-to-end marketing, masterful messaging, compelling campaigns, and inspiring events. Partnered closely with University, Product and Corporate Marketing teams to build and execute strategy that drove our learning courses adoption and completion. Executed full funnel marketing – audience definition, product positioning & messaging, awareness campaigns, events, and experiences, analytics and design. Built scalable marketing programs through SEM, SEO, Social campaigns and continuous design update. Show less
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Intercoil International LLC
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United Arab Emirates
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Senior Manager Marketing
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Jun 2015 - Jul 2018
Strategy ------ Business Strategy, Marketing Strategy, Revenue Growth,- Designed a comprehensive strategy for establishing new retail brands across the luxury, premium & mass value- Launched a Super Luxury retail brand and a Mass Value retail brand with 4 stores across the region- Launched Middle East’s first e-commerce mattress store- Lead and managed the Agile business transformation initiative, overseeing HOD KPIs- Lead the creation of 2 retail brands and 2 product brands- Authored a comprehensive business plan by coordinating with an investment bank & the MDProduct Management ------ Product Innovation & Portfolio Management - Lead the design, consumer research, pricing and branding of a new mattress design (pending global patent).- Rationalized and downsized portfolio from 17,000+ to 300 SKUs leading to a significant reduction in inventory costs- Re-priced 22 retail product lines leading to significant revenue liftBrand Management ------ Consumer Research, Communication, Brand Strategy- Managed the B2B & B2C retail and product brands across 17 countries, managing their communication, strategy.- Lead the brand re-architecture of 3 retail brands, 4 product brands and an e-commerce brand- Set up annual brand-tracking research, carried out numerous marketing and sales related consumer researchGlobal Franchising & Licensing ------ New Partnerships, Geographies & Business Models- Lead the new market entry strategy in Africa and Asia resulting in establishing a new business in India- Established an exclusive manufacturing licensee partner in Kenya- Established an exclusive retail franchise partner in Jordan- Authored the Franchise & License technical manuals & 15-yr financial plan & brand manual- Managed relationship with licensors & partners – Simmons Beautyrest (US), Therapedic (US), Spaldin (Spain) & Vispring (UK) Show less
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Marketing Manager
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Mar 2015 - Jun 2015
In charge of the entire gamut of Marketing from Branding, Traditional & Digital Advertising, Sales Support, Market Research, Franchising, Product Development & Retail Business Models.
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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Market Research Manager
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Sep 2008 - Jan 2015
- Managed all aspects of client relationship for Nestlé, Reckitt Benckiser, Arla, Imperial Tobacco, Bic, Philips - Consulted other clients across Electronics, Banking, Telecom, Pharma, Retail, Government, NGO & Auto - Grew client billing year on year - Won the Nielsen- Nestlé global 1st prize for user-segmentation study and designated global lead on consumer segmentation - Won the Nielsen- Nestlé global 1st prize for category innovation - 3-time winner of Nielsen Gold & Silver award for client management - Was the in-house trainer and subject matter expert for MS Excel and MS PowerPoint - Research expertise: Segmentation, category innovation, product, concept & packaging test, brand equity, pricing, customer satisfaction, ad testing, consumer journey, market entry, online sentiment tracking - Methodology expertise: quantitative questionnaire, focus group discussion, depth interview, ethnography diary placement, simulated retail space, data analytics - Countries Researched: Saudi, UAE, Kuwait, Qatar, Oman, Lebanon, Jordan, Iraq, Iran, Egypt, Morocco, Algeria, Kenya, Tanzania, South Africa, India, Maldives, Mauritius, Singapore, Indonesia Show less
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Technopak Advisors
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India
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Business Consulting and Services
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100 - 200 Employee
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Consultant
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Feb 2007 - Sep 2008
- Research & Analysis of shopper behavior to decode the stimulus and motivations affecting the in-store performance of brands - Retail ethnography and quantitative interviews - Qualitative interviews, focus group research and ethnography - Research & Analysis of shopper behavior to decode the stimulus and motivations affecting the in-store performance of brands - Retail ethnography and quantitative interviews - Qualitative interviews, focus group research and ethnography
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Marketics
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India
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Market Research
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1 - 100 Employee
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Business Analytics Manager
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May 2003 - Jan 2007
Consulted the world’s largest stationary company, Avery Dennison for sales & promotion planning through POS daata analytics Consulted the world’s largest stationary company, Avery Dennison for sales & promotion planning through POS daata analytics
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Education
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School of Visual Arts
MA in Design Research, Writing & Criticism, Design and Communications -
Massachusetts Institute of Technology
Innovation of Products and Services: MIT’s Approach to Design Thinking, Innovation & Design -
Xavier Institute Of Management and Enterpreneurship
MBA in Marketing -
Bangalore University
Bachelor's degree, Business/Commerce, General -
Kendriya Vidyalaya Bangalore
School
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