Brad Smith
Director and Founder at Succeed Digital Consulting Ltd- Claim this Profile
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Bio
Julian David A.
I "LinkedIn-met" Brad by pure fluke at the onset of the pandemic and we ended up working very closely from afar on numerous Succeed.Digital client projects. His special talent is to import his Marketing Mix, Coaching and Business Strategy skills into almost any industry or business environment. For agencies and brands seeking a personable, multi-skilled one-person relationship resource, Brad comes highly recommended. To this day, it feels strange to say I've never face-to-face met Brad. From the first few encounters on Succeed's 'Dunkies' Zoom Marketing Meetups it was clear Brad is a chap who exudes authenticity, tireless determination, the endless will to help and an innate ability to untangle tricky Marketing Mix and Business Strategy conundrums. Sometimes without receiving a dime in return.
Ryan Grimshaw
Brad gave up 3 hours of his valuable time on an explorative call, of which I was very grateful. From the get-go Brad was attentive, understanding, and clearly had a wealth of expertise and experience to draw on. What was most impressive was his willingness and clear passion to get into the weeds and roll-up his sleeves. His approach is considered, thoughtful and not pushy at all. It was like talking with a friend - he’s clearly an all-round nice guy to collaborate with. I hope to further our relationship so he can help us in achieving our agency’s continued growth.
Jonathan Hill
So the first thing about Brad is, you are going to like him. You are going to want to work with him on that alone. The next thing you are going to notice is just how intuitive he is. And at ease with asking and answering difficult questions. In one of our first conversations I threw a difficult challenge I was facing about a very well-known entertainment brand we were in talks with. I wasn't comfortable with asking some of the tough questions that frankly needed to be asked for me to know enough to win it. We discussed it, he helped me with approaching it in the right way ... and we won it. Again, this was (I think) only our second conversation. It only took a very short time for him find the right glue to plug the gaps. I guess it goes without saying if you read the above, but I highly recommend him.
Julian David A.
I "LinkedIn-met" Brad by pure fluke at the onset of the pandemic and we ended up working very closely from afar on numerous Succeed.Digital client projects. His special talent is to import his Marketing Mix, Coaching and Business Strategy skills into almost any industry or business environment. For agencies and brands seeking a personable, multi-skilled one-person relationship resource, Brad comes highly recommended. To this day, it feels strange to say I've never face-to-face met Brad. From the first few encounters on Succeed's 'Dunkies' Zoom Marketing Meetups it was clear Brad is a chap who exudes authenticity, tireless determination, the endless will to help and an innate ability to untangle tricky Marketing Mix and Business Strategy conundrums. Sometimes without receiving a dime in return.
Ryan Grimshaw
Brad gave up 3 hours of his valuable time on an explorative call, of which I was very grateful. From the get-go Brad was attentive, understanding, and clearly had a wealth of expertise and experience to draw on. What was most impressive was his willingness and clear passion to get into the weeds and roll-up his sleeves. His approach is considered, thoughtful and not pushy at all. It was like talking with a friend - he’s clearly an all-round nice guy to collaborate with. I hope to further our relationship so he can help us in achieving our agency’s continued growth.
Jonathan Hill
So the first thing about Brad is, you are going to like him. You are going to want to work with him on that alone. The next thing you are going to notice is just how intuitive he is. And at ease with asking and answering difficult questions. In one of our first conversations I threw a difficult challenge I was facing about a very well-known entertainment brand we were in talks with. I wasn't comfortable with asking some of the tough questions that frankly needed to be asked for me to know enough to win it. We discussed it, he helped me with approaching it in the right way ... and we won it. Again, this was (I think) only our second conversation. It only took a very short time for him find the right glue to plug the gaps. I guess it goes without saying if you read the above, but I highly recommend him.
Julian David A.
I "LinkedIn-met" Brad by pure fluke at the onset of the pandemic and we ended up working very closely from afar on numerous Succeed.Digital client projects. His special talent is to import his Marketing Mix, Coaching and Business Strategy skills into almost any industry or business environment. For agencies and brands seeking a personable, multi-skilled one-person relationship resource, Brad comes highly recommended. To this day, it feels strange to say I've never face-to-face met Brad. From the first few encounters on Succeed's 'Dunkies' Zoom Marketing Meetups it was clear Brad is a chap who exudes authenticity, tireless determination, the endless will to help and an innate ability to untangle tricky Marketing Mix and Business Strategy conundrums. Sometimes without receiving a dime in return.
Ryan Grimshaw
Brad gave up 3 hours of his valuable time on an explorative call, of which I was very grateful. From the get-go Brad was attentive, understanding, and clearly had a wealth of expertise and experience to draw on. What was most impressive was his willingness and clear passion to get into the weeds and roll-up his sleeves. His approach is considered, thoughtful and not pushy at all. It was like talking with a friend - he’s clearly an all-round nice guy to collaborate with. I hope to further our relationship so he can help us in achieving our agency’s continued growth.
Jonathan Hill
So the first thing about Brad is, you are going to like him. You are going to want to work with him on that alone. The next thing you are going to notice is just how intuitive he is. And at ease with asking and answering difficult questions. In one of our first conversations I threw a difficult challenge I was facing about a very well-known entertainment brand we were in talks with. I wasn't comfortable with asking some of the tough questions that frankly needed to be asked for me to know enough to win it. We discussed it, he helped me with approaching it in the right way ... and we won it. Again, this was (I think) only our second conversation. It only took a very short time for him find the right glue to plug the gaps. I guess it goes without saying if you read the above, but I highly recommend him.
Julian David A.
I "LinkedIn-met" Brad by pure fluke at the onset of the pandemic and we ended up working very closely from afar on numerous Succeed.Digital client projects. His special talent is to import his Marketing Mix, Coaching and Business Strategy skills into almost any industry or business environment. For agencies and brands seeking a personable, multi-skilled one-person relationship resource, Brad comes highly recommended. To this day, it feels strange to say I've never face-to-face met Brad. From the first few encounters on Succeed's 'Dunkies' Zoom Marketing Meetups it was clear Brad is a chap who exudes authenticity, tireless determination, the endless will to help and an innate ability to untangle tricky Marketing Mix and Business Strategy conundrums. Sometimes without receiving a dime in return.
Ryan Grimshaw
Brad gave up 3 hours of his valuable time on an explorative call, of which I was very grateful. From the get-go Brad was attentive, understanding, and clearly had a wealth of expertise and experience to draw on. What was most impressive was his willingness and clear passion to get into the weeds and roll-up his sleeves. His approach is considered, thoughtful and not pushy at all. It was like talking with a friend - he’s clearly an all-round nice guy to collaborate with. I hope to further our relationship so he can help us in achieving our agency’s continued growth.
Jonathan Hill
So the first thing about Brad is, you are going to like him. You are going to want to work with him on that alone. The next thing you are going to notice is just how intuitive he is. And at ease with asking and answering difficult questions. In one of our first conversations I threw a difficult challenge I was facing about a very well-known entertainment brand we were in talks with. I wasn't comfortable with asking some of the tough questions that frankly needed to be asked for me to know enough to win it. We discussed it, he helped me with approaching it in the right way ... and we won it. Again, this was (I think) only our second conversation. It only took a very short time for him find the right glue to plug the gaps. I guess it goes without saying if you read the above, but I highly recommend him.
Credentials
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BTEC in Business and Finance, NVQ 3 Business Administration
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Experience
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Succeed Digital Consulting Ltd
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Director and Founder
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Sep 2018 - Present
We are Succeed. Helping Agencies win more work, and faster than ever before. Our Agency Proposition: We help agencies grow and sell their products and services better than ever before. We demonstrate the value of an honest, transparent and open pitch and advise on how to turn your agency worries and concerns into your greatest assets and strengths. We help agencies qualify opportunities correctly by ensuring they are going after the right type of business that matches up with their core skill sets, experience and propensity to win. We have a 20 year track record of winning great business. Whether it's 'New Business Consultancy' and Strategy, or short term, mid term, and long term pipeline management, we help agencies build a better lead and opportunity pipeline of quality customers and prospects that they are genuinely able to service and keep happy. We help agencies to define their USP's and Points of Differentiation, articulate that proposition, and pitch in a way that is genuinely refreshing and wins the hearts and minds of the customers you feel you can be of most value too. Our Client Proposition: Succeed Digital helps companies who want to select new technology platforms, such as a CMS (Content Management System) and/or a CXM (Customer Experience Platform), a CRM (Customer Relationship Management System), an E-commerce platform, or Marketing Automation platforms to name but a few. We also help you find the best agencies to implement those technologies. We guide you through that process, ensuring you get the right platform, the right agency at the right price and the right fit. We ask the awkward questions that others don’t ask and help it become evident who are the right people and vendors for you to engage with. We have a unique understanding of how to bring together the perfect client, the right agency and the right platform having worked both agency, vendor and client side! We Consult. We Support. We Do. We are here to make you Succeed.
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Dunk Events
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United Kingdom
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Advertising Services
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Founder of Dunk Events and #DunkiesMeetUps
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Jan 2019 - Present
Why Attend Dunk Events? 'Dunk' has been set up to provide a series of great talks, workshops, panel discussions, and Masterclasses helping out marketeers with the ever evolving world of digital. These events also provide the perfect opportunity to meet other like-minded marketing professionals through informal networking typically over a donut or favourite biscuit that you just can't help but dunk! Dunk is set to be one of the most exciting, informative and up to date creative, marketing and digital focused events in the UK. Our attendees (fondly known as #dunkies) come from a variety of backgrounds, and have a broad range of experience in Branding, UX, Creative Design and Marketing across small, medium, and large household name brands. All are welcome. All will benefit. And we commit to this without charge. Dunk started from a desire to do three things better. Every event we do focuses on our three commitments to you. We aim to provide: Insights. Inspiration. Ideas. How do we do this? 1. We create events that provide relevant, industry based expert INSIGHTS so you can make more informed and educated decisions with regards to your marketing strategy. 2. We create events that provide INSPIRATION to solving your complex business challenges. 3. We create events that give you IDEAS. We mean decent ideas that take you forwards and help you achieve your digital aspirations and strategic aims faster and/or more cost effectively than ever before. So follow Dunk Events. Keep an eye out for great content that will truly help you and your business in 2019 and beyond. Come and Dunk with us. #dunkiesunite #dunkevents
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Sagittarius
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Commercial Director
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Jul 2016 - Aug 2018
Sagittarius is a top digital agency based in the south east, working with brands that want to offer their customers the most engaging experience online, and we are Sitecore and Umbraco CMS experts. With over 20 years experience in website development, digital marketing, and web technology, Sagittarius are experts in persona based websites, optimised for maximum engagement by making sure the website experience is targeted to the right customer groups for their clients, and making sure it delivers results. Sagittarius' services include digital design, e-commerce website development, digital marketing strategy and consultancy, and digital campaign management. We are experts in optimising and improving the customer journey with demonstrable examples of our mutual success. Our clients include Ski Weekends, Journey Latin America, FirstPort, Contiki Holidays, Trafalgar, Red Carnation Hotels, and Race of Champions. Our vision is simple. To make you successful. Get in touch to find out how. As a full service agency we can successfully deliver on a wide range of services that includes Website Consulting & Strategy - Consultancy, Scoping & Planning, Marketing & Brand Strategy, Social Media Strategy, Website Audits, Digital Maturation Modelling, User experience design, User interface design, Interaction design, Persona development, Personalisation and Segmentation Planning, Wire-frame development, Responsive web design, Adaptive mobile design, Usability testing, Brand development, Brand integration, Front end development, Social Media Marketing, PPC Strategy & Campaigns, SEO Strategy & Campaigns, Keyword research, Content Strategy & Optimisation, Email marketing, Sitecore, Drupal and Magento upgrades, Installation, Configuration & Deployment, Customisation & Development, Content Creation and Migration Strategy, Application integration, Integration with Search & CRM, Project Management, Testing, Support & Maintenance, UAT and On Premise and Cloud Hosting.
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LAB
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Commercial Director
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May 2015 - Jul 2016
Lab is a top 20 digital agency in the south of England, working with brands that want to offer their customers personalised experiences online, and work with platforms including Sitecore, Magento, and Drupal. Lab's clients include Motorola, Hearst, Future Publishing, Tesco, the Home Office, Whirlpool, Lewmar, Vintage Roots, Oakhouse Foods, Subway and the BBC. Lab is a top 20 digital agency in the south of England, working with brands that want to offer their customers personalised experiences online, and work with platforms including Sitecore, Magento, and Drupal. Lab's clients include Motorola, Hearst, Future Publishing, Tesco, the Home Office, Whirlpool, Lewmar, Vintage Roots, Oakhouse Foods, Subway and the BBC.
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ClearPeople
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United Kingdom
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Software Development
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1 - 100 Employee
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Commercial Director
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Dec 2013 - Apr 2015
Sold the highest 'New Business Revenue' ever sold in a year at ClearPeople. Sold in 800,000 pounds of new license and services revenue well exceeding target Contributed to business change, ongoing strategy and business improvements which impacted positively on bottom line and profitability. Brought in some new high profile and key accounts to the business including Alzheimers Society, National Audit Office, NHS Supply Chain, Hunters, and NLP to name a few. Helped with USP proposition. Helped achieve and contribute to winning a Sitecore Award for most license revenue sold by partner in 2014
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Sitecore
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United States
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Software Development
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700 & Above Employee
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Digital Engagement Specialist
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Jun 2011 - Dec 2013
Digital Engagement Specialist Sitecore June 2011 – December 2013 (2 years 6 months) |London, United Kingdom • A world leader for Web Content Management and Digital Engagement • Sitecore are top rated by Gartner as the most visionary WCM Vendor in the marketplace and a visionary in multichannel campaign management • 12 Sitecore offices and 750+ certified partners cover more than 50 countries around the world • More than 2,500 customers run 35,000 sites on Sitecore software • Sitecore's customer base includes Fortune 500 and FT 1000 companies as well as governments, organizations and educational institutions. My role involves working with potential customers looking to improve their websites, intranet or portals. I helped demonstrate the unrivalled business value Sitecore delivers to their digital marketing initiatives. I also worked alongside our network of solution partners to turn the Sitecore technology into tangible business results. I overachieved target every year, delivering over £10 million pounds in new business software and support sales in just 2 yrs and 6 months. I sold the single largest Sitecore license ever in the world and achieved the world record for highest achieving salesperson in a single year. But most importantly I built trust, rapport and long established working relationships with the clients and partners with whom I sold too.
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Auros
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Head of Commercial Management
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Mar 2008 - Jun 2011
Responsible for New Business at Auros - overachieved target year on year. Delivered £1,000,000 in services revenue each year. Sold in CMS projects and Auros Professional Services and successfully brought on board a number of prestigious and well known companies and brands across a broad range of sectors including Virgin Media, National Audit Office, NTL Telewest, Abbott Laboratories, British Heart Foundation, Charities Aid Foundation, Kent County Council, Samaritans, Dulwich Picture Gallery, Kent Messenger, Care Quality Commission, University of Hull, Kent Fire and Rescue, Medway Unitary Authority, Cornwall County Council, and KSS Deanery. Content management, WCM, ECM, CMS, websites, intranets, extranets. Content management sales, web content management sales, CMS sales, Content Management New business sales, Content management CMS account management, sales management, content management business development, sales strategy. UK CMS sales, UK Content management sales, UK WCM sales, UK Web Content Management sales. CMS implementation. Web projects. CMS Professional Services. Consultancy
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Front End Development
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Australia
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Technology, Information and Internet
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1 - 100 Employee
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Commercial Manager
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Jan 2004 - Feb 2008
Joined the business as person number 12 and contributed significantly to New Business Sales and Lead Generation. Contributed heavily to the bottom line and helped take the business from 850,000 pounds turnover, to 1.5 million, 2.3 million, 3.5 million, and then 5 million inside 4 years. Content management, WCM, ECM, CMS, websites, intranets, extranets. Content management sales, web content management sales, CMS sales, Content Management New business sales, Content management CMS account management, sales management, content management business development, sales strategy. UK CMS sales, UK Content management sales, UK WCM sales, UK Web Content Management sales. Main role includes: Closing business/Negotiation/Upselling where appropriate purchasing, delivery of exceptional customer service and supporting field sales product specialists on appropriate opportunities.
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Ageas UK
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United Kingdom
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Insurance
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700 & Above Employee
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Senior Sales Team Manager
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2001 - 2004
Managed the most successful outbound dialling Insurance team RIAS had ever had. Outperformed all previous managers and teams winning Best Sales Team and Best Sales Team Manager Awards. Helped build up and train the team from scratch, teach non performers how to perform and performers to be the best in class. Held management meetings, performance reviews, sales KPI sessions, motivational incentives and new sales ideas thought of every month to inspire and motivate people to over achieve. I successfully helped a large number of my team to progress on to become managers and senior members of the team.
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Dorset County Council
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United Kingdom
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Government Administration
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700 & Above Employee
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Passenger Transport Executive
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Mar 1997 - Apr 2000
Managing school routes for taxi's/minibuses/coaches for Purbeck, Poole, Bournemouth, Wimborne and Ferndown. Managing school routes for taxi's/minibuses/coaches for Purbeck, Poole, Bournemouth, Wimborne and Ferndown.
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