Experience

Chetana's Institute of Management & Research

• India
• Education Administration Programs
• 1 - 100 Employee

• Adjunct Faculty

  • Aug 2016 - Jun 2017

  Teaching Sales & Distribution Management to MMM/ PGDM Students. Involved in Sales Immersion Projects as a Mentor and Co ordinator for the students with FMCG companies of repute. Playing a pivotal role in giving the students the much needed practical exposure and dovetailing the FMCG companies needs therein - resulting in a great value add to the companies. Teaching Sales & Distribution Management to MMM/ PGDM Students. Involved in Sales Immersion Projects as a Mentor and Co ordinator for the students with FMCG companies of repute. Playing a pivotal role in giving the students the much needed practical exposure and dovetailing the FMCG companies needs therein - resulting in a great value add to the companies.



Gits Food Products Pvt.Ltd

• India
• Food Production
• 100 - 200 Employee

• Sales Training Consultant

  • Feb 2016 - Aug 2016

  Hands on involvement in capability building and sales training for all levels in the sales organization encompassing : Salesmen - Sales Officers - Sales Promoters - Area Sales Managers - Regional Managers. Developing interactive modules and developing them through a mix of classroom and on the job training. All India Basis Responsibility there in. Hands on involvement in capability building and sales training for all levels in the sales organization encompassing : Salesmen - Sales Officers - Sales Promoters - Area Sales Managers - Regional Managers. Developing interactive modules and developing them through a mix of classroom and on the job training. All India Basis Responsibility there in.



Capital Foods Private Limited

• India
• Food and Beverage Services
• 400 - 500 Employee

• Sales Training Consultant Pan India

  • May 2015 - Jan 2016

  Products : Chings Secret Miracle Masalas - Instant Soups -Schezwan Chutney - Sauces - Instant Noodles - Smith and Jones Tomato Ketchup - Pasta Mixes - Raji Ginger Garlic Paste Responsible for Sales Capability Development of entire Sales Organization - All India Basis Involved in developing training initiatives from the scratch for the entire sales organisation including structured induction modules for new joiners. Also was a part of the Management team involved in setting sales… Show more Products : Chings Secret Miracle Masalas - Instant Soups -Schezwan Chutney - Sauces - Instant Noodles - Smith and Jones Tomato Ketchup - Pasta Mixes - Raji Ginger Garlic Paste Responsible for Sales Capability Development of entire Sales Organization - All India Basis Involved in developing training initiatives from the scratch for the entire sales organisation including structured induction modules for new joiners. Also was a part of the Management team involved in setting sales systems for the organization. Show less Products : Chings Secret Miracle Masalas - Instant Soups -Schezwan Chutney - Sauces - Instant Noodles - Smith and Jones Tomato Ketchup - Pasta Mixes - Raji Ginger Garlic Paste Responsible for Sales Capability Development of entire Sales Organization - All India Basis Involved in developing training initiatives from the scratch for the entire sales organisation including structured induction modules for new joiners. Also was a part of the Management team involved in setting sales… Show more Products : Chings Secret Miracle Masalas - Instant Soups -Schezwan Chutney - Sauces - Instant Noodles - Smith and Jones Tomato Ketchup - Pasta Mixes - Raji Ginger Garlic Paste Responsible for Sales Capability Development of entire Sales Organization - All India Basis Involved in developing training initiatives from the scratch for the entire sales organisation including structured induction modules for new joiners. Also was a part of the Management team involved in setting sales systems for the organization. Show less



Chetana's Institute of Management & Research

• India
• Education Administration Programs
• 1 - 100 Employee

• Assistant Professor

  • Mar 2015 - Jul 2015

  Teaching Sales and Distribution Management to MMS/PGDM Students. Involved in Sales Immersion projects for the students in FMCG companies of repute. Hand holding and mentoring the students. Ensuring that they are a value add at the market place - dovetailing their mentor ship with the company needs therein. Teaching Sales and Distribution Management to MMS/PGDM Students. Involved in Sales Immersion projects for the students in FMCG companies of repute. Hand holding and mentoring the students. Ensuring that they are a value add at the market place - dovetailing their mentor ship with the company needs therein.



Perfetti Van Melle

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Controller - Sales Development

  • Jul 2010 - Feb 2015

  Products : Alpenliebe, Center Fresh, Center Fruit, Mentos, Happydent, Juzt Jelly, Chocoliebe Eclairs Plus, Fruitella, Chlormint and Big Babol Responsible for the Capability and Content Development for the entire Sales Organization across all levels there in - Pan India Basis. Built the Sales Training Department from the scratch using the right mix of classroom, field training and structured induction at all levels. The levels encompassing Distributor Salesmen, Pilot Sales… Show more Products : Alpenliebe, Center Fresh, Center Fruit, Mentos, Happydent, Juzt Jelly, Chocoliebe Eclairs Plus, Fruitella, Chlormint and Big Babol Responsible for the Capability and Content Development for the entire Sales Organization across all levels there in - Pan India Basis. Built the Sales Training Department from the scratch using the right mix of classroom, field training and structured induction at all levels. The levels encompassing Distributor Salesmen, Pilot Sales Representatives, Distribution Sales Executives, Area Sales Executives,Management Trainees, Area Sales Managers and Sales Managers. Assisted by Eight Sales Training Personnel, comprising of a Training Manager & Training Executive in each of our four Branches. Took the functional sales training in our organization to exemplary levels which resulted in a highly capable sales functioning team - result oriented & delivering at the market place. Instituted structured induction at all levels which paved the way for long term asset creation , resulting in them gaining the critical capabilities for top notch functioning in their roles and responsibilities. Developed the Managerial and Leadership capabilities of the Executives and Managers along with providing the requisite clarity in the job roles at various levels in the Sales Hierarchy. The Capability Development was done by allocating, training and delegating the sales training responsibilities of the large sales force among the Training Managers, Training Executives and myself adroitly. The training being highly need based and in tune with the company`s priorities and way forward. The Sales Training encompassed the right blend of interactive classroom training sessions as well as on the job training .

• Sr Branch Sales Manager/ Branch Sales Manager

  • Apr 2001 - Jun 2010

  Responsible for the entire Sales and Distribution Functions for the entire West Branch with a Sales Turnover of Rs 275 crores : Compassing or Mumbai, Maharashtra, Goa, Gujarat and Madhya Pradesh. Supported by a team of Sales Managers, Area Sales Managers, Area Sales Executives, Distribution Sales Executives. Strategically built up a well ironed large distribution set up in the Branch. Played a pivotal role in cohesive Branch Functioning and Developing the Sales Team. Spearheaded the… Show more Responsible for the entire Sales and Distribution Functions for the entire West Branch with a Sales Turnover of Rs 275 crores : Compassing or Mumbai, Maharashtra, Goa, Gujarat and Madhya Pradesh. Supported by a team of Sales Managers, Area Sales Managers, Area Sales Executives, Distribution Sales Executives. Strategically built up a well ironed large distribution set up in the Branch. Played a pivotal role in cohesive Branch Functioning and Developing the Sales Team. Spearheaded the Distribution intensification and expansion in the West Branch, through strong leadership and team building capabilities resulting in unified efforts of the Sales Team in achieving the organization goals and objectives. The understanding of the dynamics of people management along with strategic thinking with a result oriented approach was the foundation for achieving the results there in. Due to the vast sales experience and tangible results obtained, was chosen for leading our Sales Capability Development Function on PAN India Basis. There was a pressing need for the same across all levels in our organization encompassing a large sales force. Due diligence was given to the characteristic traits and qualities required to head the Training Department, and the choice was unanimous in all respects.



R R O

• Food and Beverage Services
• 1 - 100 Employee

• Head Sales

  • Jan 2000 - Dec 2000

  Products : Bertolli Olive Oil, Barista Pasta and Lee Kum Kee Sauces. Responsible for Developing the Sales and Distribution Infrastructure on an All India Basis. Within a short span of time built up a formidable distribution network and contributed to developing a strong sales organization . Products : Bertolli Olive Oil, Barista Pasta and Lee Kum Kee Sauces. Responsible for Developing the Sales and Distribution Infrastructure on an All India Basis. Within a short span of time built up a formidable distribution network and contributed to developing a strong sales organization .



Fena Private Limited

• India
• Manufacturing
• 200 - 300 Employee

• Regional Sales Manager

  • Sep 1997 - Jan 2000

  Products : Fena Detergent Bar , Fena Detergent Powder and Nip Dish Washing Bar. Responsible for setting up a well oiled distribution and sales network in West Branch. Launched the entire range of products in the West Branch. Resulted in the organization setting up a factory at Vapi to cater to the requirements of the region. This was a sequel to the volumes generated within a relatively short span of time which augmented the investments being made by the organization. Products : Fena Detergent Bar , Fena Detergent Powder and Nip Dish Washing Bar. Responsible for setting up a well oiled distribution and sales network in West Branch. Launched the entire range of products in the West Branch. Resulted in the organization setting up a factory at Vapi to cater to the requirements of the region. This was a sequel to the volumes generated within a relatively short span of time which augmented the investments being made by the organization.



Uncle Chipps Company Limited

• Mumbai

• Regional Sales Manager

  • Feb 1997 - Jun 1997

  Products : Uncle Chipps Wafers and Snacks. Responsible for Sales and Distribution in the West Branch. Contributed in building up a strong network and team building for the organization. Brought in a professional work culture among the sales force across all levels. Products : Uncle Chipps Wafers and Snacks. Responsible for Sales and Distribution in the West Branch. Contributed in building up a strong network and team building for the organization. Brought in a professional work culture among the sales force across all levels.



Geoffrey Manners Limited

• Mumbai

• Zonal Sales Manager

  • May 1996 - Dec 1996

  Products : Anacin and Forhans Responsible for the entire Branch Functioning of the West Zone. Assisted by a large sales force in developing the distribution and sales objectives of the organization. Catapulted the sales to high levels within a relatively short span of time - Contributed immensely in developing a strong team there in. Products : Anacin and Forhans Responsible for the entire Branch Functioning of the West Zone. Assisted by a large sales force in developing the distribution and sales objectives of the organization. Catapulted the sales to high levels within a relatively short span of time - Contributed immensely in developing a strong team there in.



Geep Industrial Syndicate Limited

• Mumbai

• Branch Manager/ Area Sales Manager/ Sales Officer

  • Apr 1986 - May 1996

  Products : Geep Torches, Geep Dry Cells and Geep Miniature Bulbs. In ten years of work , brought in exemplary results and consistent performance in the Branch. Recognized with two promotions and meritorious awards. Given Charge of Branch Functioning from May 1990. Built an extensive Sales and Distribution network, bringing about excellent long enduring Partnership relationships therein. Had an excellent exposure of Rural Marketing Network therein. Products : Geep Torches, Geep Dry Cells and Geep Miniature Bulbs. In ten years of work , brought in exemplary results and consistent performance in the Branch. Recognized with two promotions and meritorious awards. Given Charge of Branch Functioning from May 1990. Built an extensive Sales and Distribution network, bringing about excellent long enduring Partnership relationships therein. Had an excellent exposure of Rural Marketing Network therein.



Herbertsons Limited

• Mumbai

• Area Sales Executive

  • Mar 1984 - Mar 1986

  Products : Thrill, Rush, Sprint and Mc Dowell Soda. Launched the soft drinks in my area of operation spanning Thane & upcountry Maharashtra. Understood the intricacies of Ready Stock Operations there in and set up an excellent distribution set up through a team of Distributors and their Salesmen. Products : Thrill, Rush, Sprint and Mc Dowell Soda. Launched the soft drinks in my area of operation spanning Thane & upcountry Maharashtra. Understood the intricacies of Ready Stock Operations there in and set up an excellent distribution set up through a team of Distributors and their Salesmen.



Pure Drinks Pvt Limited

• Mumbai

• Marketing Officer

  • May 1983 - Feb 1984

  Products : Campa Cola, Campa Orange, Appella, Tripp and Mr Pik Soda. Established their route coverage and workings of a team of Driver cum Distributor in South Mumbai Area. Worked extensively at the market place in building up an effective network. Also participated in a lot of events and road shows as part of sales promotion and marketing activities. Products : Campa Cola, Campa Orange, Appella, Tripp and Mr Pik Soda. Established their route coverage and workings of a team of Driver cum Distributor in South Mumbai Area. Worked extensively at the market place in building up an effective network. Also participated in a lot of events and road shows as part of sales promotion and marketing activities.



Themis Pharmaceuticals

• Mumbai

• Medical Representative

  • Jul 1980 - Apr 1983

  Products : Metacin, E-Mycin, Inobid, Pyramide Worked in Central Mumbai meeting Doctors and Consultants detailing our products and eliciting their prescriptions. Brought about a creative interaction, through discussion with the Medical Practitioners which resulted in increased prescription of our formulations. Products : Metacin, E-Mycin, Inobid, Pyramide Worked in Central Mumbai meeting Doctors and Consultants detailing our products and eliciting their prescriptions. Brought about a creative interaction, through discussion with the Medical Practitioners which resulted in increased prescription of our formulations.