Digital Marketing Analyst

• Jan 2016 - Present

SEM Manager

• Jun 2013 - Dec 2015

* Manage multiple PPC campaigns across all Search Engines (Google, Yahoo/Bing, others as necessary) * Worked with development to optimize landing pages for search engine quality score & conversion improvements. *Analyze and assess performance of campaigns and translate data into recommendations for the ongoing campaign approach *Split test and continually optimize ads across all advertising platforms *Improve current campaigns and ad groups, develop new campaigns and ad groups, and eliminate underperforming elements within each PPC account *Run Re-marketing , Dynamic remarketing, PLA campaigns through adwords * Monitored campaign results, analyzed key metrics, and optimized cpc, ad copy, click-through and conversion rates. *Reporting and optimization using Adword Data And Google Analytics. *Run display advertising and Youtube video ads through Google Adword. *Analyze Clicks and Conversion data, ad expenses and ROI *Manage the conversion tracking solutions for search PPC *Budget management for PPC campaigns, including budget recommendations *Landing page assessment and improvement (by assisting the marketing team in optimizing design, layout, and optimization for PPC effectiveness) * Creating multiple ad copy variations and landing page versions for split testing *Regularly research PPC best practices and put them into play as necessary *Consistently analyze Click Through, Cost per Click, and conversion data as far down as keyword level, and work to improve all areas on a regular basis *Identify and present new opportunities to continually add to PPC success * Creating PPC traffic, ROI, and conversion effectiveness reports for management. Show less

SEM Executive

• Sep 2012 - May 2013

Exposure of Tech Support Campaings handling on Google & Bing *Daily Manages Accounts of pay per click on Google Ad Words,Yahoo, Bing and other search platforms. *Handle online Campaigns for the countries like USA, CANADA,UK,Australia etc. *Analysis and monitor on daily basis important account metrics like quality score, keyword bids, CTR, impression share. *Keep pace with Search engine and PPC industry trends and developments.Evaluate search results and performance across the major search channels. *Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns. *Responsible for Pay Per Click, ad copy creation, keyword research, keyword traffic estimates. *Utilize compelling ad copy, A/B testing & Split Testing. Show less

Senior Seo Executive

• Apr 2010 - Aug 2012

1. A successful SEO professional with more than 3 years of global & in-house experience as knowledgeable & experienced Search Engine Optimization Strategist. 2. Recognized as fast-paced industrious professional possessing very strong work ethics & proven ability to transform client’s requirements into well formed deliverable. 3. Good understanding of the project life cycle process to be able to work independently. 4. Project management experience focused on team coordination, client management, resource estimations. 5. Well versed on various SEO & Social Media technologies helping clients to increase organic traffic & brand awareness. Specialties SEO, On Page, Off Page, SEM, SMO, Blogging, HTML, Internet Marketing Show less