Subhra Naskar

Visual Merchandiser (PAN India) at Enamor – a Modenik Lifestyle Brand
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN

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Experience

    • India
    • Apparel & Fashion
    • 1 - 100 Employee
    • Visual Merchandiser (PAN India)
      • Jul 2021 - Present

      Bengaluru, Karnataka, India Planogram creation for different Store Formats - 60 EBO, 410+ SIS: -Optimization of space for merchandise to increase sales on relevant items by category. -Responsible for concept, design and communication of window & in-store displays, mannequin styling as well as effective product merchandising by category. -Responsible for implementation of new season launches. -Coordinating with Operations & Marketing team to maximize the revenue - creating display for a positive… Show more Planogram creation for different Store Formats - 60 EBO, 410+ SIS: -Optimization of space for merchandise to increase sales on relevant items by category. -Responsible for concept, design and communication of window & in-store displays, mannequin styling as well as effective product merchandising by category. -Responsible for implementation of new season launches. -Coordinating with Operations & Marketing team to maximize the revenue - creating display for a positive influence on sales through VM interventions. -Responsible for the management of VM Assets. -Periodic store review and Training Store teams & SIS floor staff on Visual Merchandising concepts, guidelines. -Working with projects for designing new store layouts and planogram. Show less

    • India
    • Retail Apparel and Fashion
    • Co-Owner
      • Nov 2018 - May 2021

      Kolkata, West Bengal, India My experience as a co-owner of Nyishi Collections highlights my entrepreneurial spirit and commitment to offering authentic, exclusive, eco-friendly, sustainable handloom and handcrafted products from weavers, artisans and craftsmen.

    • Retail
    • 700 & Above Employee
    • Cluster Visual Merchandiser
      • Sep 2017 - Sep 2018

      Bengaluru, Karnataka, India - Responsible for 20 stores in Karnataka. - To maintain VM standards inclusive of merchandise presentation as specified across all stores in the cluster. - To plan and execute all VM activities at the store level as per docket and timelines. - To ensure two way communication between HO and the regional teams. - To lead the VM training initiative at the stores. - New Store Operation - VM elements planning (inputs to NSO team) and facilitate the opening. - Monthly travel plan to… Show more - Responsible for 20 stores in Karnataka. - To maintain VM standards inclusive of merchandise presentation as specified across all stores in the cluster. - To plan and execute all VM activities at the store level as per docket and timelines. - To ensure two way communication between HO and the regional teams. - To lead the VM training initiative at the stores. - New Store Operation - VM elements planning (inputs to NSO team) and facilitate the opening. - Monthly travel plan to be made and presented before start of every month. - All flagship store visits in the region to be covered twice every month. - Daily reports to be sent to the Regional Visual Merchandiser as per schedule, Weekly review with the Regional Business Manager/Cluster Manager to be done. - Monthly VM presentation to be made during the Monthly Business Review for our cluster. Show less

    • India
    • Retail
    • 700 & Above Employee
    • Unit Visual Merchandiser Head
      • Apr 2016 - Sep 2017

      Bangalore - Responsible for conceptualizing design and execution of windows and focal points in the tore. - Planning, conceptualizing design and executing the events. - Ensure standardization of visual presentation of merchandise. - Management of signage for in – store and brands. - Space on Hire installation. - Cost monitoring for VM and ensuring spends are within the budgets provided. - Sourcing of props - Management of VM props and elements as well as Vendor… Show more - Responsible for conceptualizing design and execution of windows and focal points in the tore. - Planning, conceptualizing design and executing the events. - Ensure standardization of visual presentation of merchandise. - Management of signage for in – store and brands. - Space on Hire installation. - Cost monitoring for VM and ensuring spends are within the budgets provided. - Sourcing of props - Management of VM props and elements as well as Vendor Management. - Planning and execution for sales promotions within the store in respect to enlarge the number. - Weekly tracking of sale through the make -over done for a particular brand. - Training of VM Representatives. Show less

    • India
    • Retail
    • 700 & Above Employee
    • Visual Merchandiser
      • Nov 2014 - Mar 2016

      Bengaluru Area, India Deliver and communicate visual concepts and strategies to promote retail brands, products and services in-store. Executing the visual displays and design decisions provided by Zonal Office. Delegate the day-to-day care of a store, making sure it is stocked, clean and ready to open. This work includes changing displays for new products and promotions as needed. Keeping a database on stock levels and considering new products as needed. Taking care of the VM standards… Show more Deliver and communicate visual concepts and strategies to promote retail brands, products and services in-store. Executing the visual displays and design decisions provided by Zonal Office. Delegate the day-to-day care of a store, making sure it is stocked, clean and ready to open. This work includes changing displays for new products and promotions as needed. Keeping a database on stock levels and considering new products as needed. Taking care of the VM standards being implemented in store. Maintaining the monthly budget provided. Responsible for visual displays, maintaining and changing signs, maintaining the cleanliness and functionality of fixtures, signage, lights, and equipment. Show less

    • Senior Consultant
      • Feb 2014 - Oct 2014

      Bengaluru Area, India - Respond to order queries, billing queries and all other customer queries about the website and products over online chat, email and phone. - Document reports in trouble ticketing system and escalate to relevant department. - Sending e-mails / initiating chats with Customers (located worldwide) for clarification with respect to their orders. - Maintain and improve the customer knowledge base and help in the documentation process. - Coordinate with courier service providers to… Show more - Respond to order queries, billing queries and all other customer queries about the website and products over online chat, email and phone. - Document reports in trouble ticketing system and escalate to relevant department. - Sending e-mails / initiating chats with Customers (located worldwide) for clarification with respect to their orders. - Maintain and improve the customer knowledge base and help in the documentation process. - Coordinate with courier service providers to ensure proactive tracking and delivery of orders. - Handling the order accounts of Amazon.com as well as Amazon.in - Handling online chat support and sales. Show less

    • Retail Merchandiser
      • Aug 2013 - Feb 2014

      Bengaluru Area, India - Monitoring the movement of stock and analyzing trends, customer purchasing behavior to forecast the sales. - Gathering information relating to customer reaction to the merchandise. - Planning the product range and putting together the orders in excel sheet. - Negotiating prices and orders with the designers and agreeing delivery terms. - Tracking the delivery of stocks and ensuring goods meet quality standards. - Setting prices and monitoring product sales… Show more - Monitoring the movement of stock and analyzing trends, customer purchasing behavior to forecast the sales. - Gathering information relating to customer reaction to the merchandise. - Planning the product range and putting together the orders in excel sheet. - Negotiating prices and orders with the designers and agreeing delivery terms. - Tracking the delivery of stocks and ensuring goods meet quality standards. - Setting prices and monitoring product sales activities. - Ensuring stock check activity at the end of every month. - Designing cards for various sales, promotions and other PR activities. - Helping with the visual display and planogram of the store. - Handling the Facebook page of Collage as admin. - Supervising the activities of online store of Collage. Show less

    • Retail
    • 700 & Above Employee
    • Intern
      • Jan 2013 - Apr 2013

      Bangalore Brand Communication: To study the marketing strategies of Reliance Trends and competitors through social media, print media as well as In-store communications.

    • India
    • Retail
    • 1 - 100 Employee
    • Intern
      • May 2012 - Jun 2012

      Bangalore Supply chain management in E-commerce. Merchandising and Quality check.

    • Customer Relationship
      • Apr 2010 - Mar 2011

      Kolkata Area, India customer handling department

Education

  • National Institute of Fashion Technology
    Master's degree, Fashion Management
    2011 - 2013
  • University of Calcutta
    Bachelor of Arts (B.A.), Travel & Tourism Management
    2007 - 2010
  • Kendriya Vidyalaya
    Higher Secondary, Computer Science
    1999 - 2007

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