Search Engine Marketing Specialist

• Jul 2021 - Present

Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising. Generate performance marketing reports showing metrics lead generation, website traffic, and other KPIs . Assist marketing manager and team in development and execution of marketing campaigns, including content creation, new product launches, social media, upsell, cross sell, and sales Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising. Generate performance marketing reports showing metrics lead generation, website traffic, and other KPIs . Assist marketing manager and team in development and execution of marketing campaigns, including content creation, new product launches, social media, upsell, cross sell, and sales

Sr Digital Marketing Strategist

• Aug 2020 - Jan 2021

Digital Marketing Specialist

• Apr 2019 - Jul 2020

Digital Marketing Executive

• Sep 2017 - Oct 2018

❏ Managed eCommerce website of a private label fashion apparel brand - ‘Global Republic’ (https://www.globalrepublic.in) for men and women handbags. ❏ Listed ‘Global Republic’, a fashion brand in the marketplace like ‘Amazon’ and ‘Jabong’ also got significant sales through PPC Campaigns. ❏ Marketed the ‘Global Republic’, fashion brand through Google Shopping Advertisement Campaigns with a result of outreach at Maharashtra, Madhya Pradesh, Gurgaon, Delhi, and Punjab. ❏ Added an online chatbot in the eCommerce website of ‘Global Republic’, fashion brand. ❏ Implemented tracking code in Google Tag Manager to track analytics report to reduce the dependency upon IT developer. ❏ Implemented Dynamic Advertisement Campaign in Facebook and Instagram targeting Custom Audience created using retail customer database phone numbers, Facebook Page Likes and Lookalike audience. ❏ Implemented remarketing strategies to increase conversion rate. ❏ Optimized product web pages category wise and individual product wise by implementing SEO techniques whereby working on both ON PAGE and OFF PAGE optimization. ❏ Maintained Google Analytics report which data were used in marketing budget planning for next campaigns. ❏ Mapped retail outlet stores in Google Map using Google My Business to increase footfall at retails stores and implemented Local SEO strategies so as to keep customers engaged which helped a 100% growth in visitors to retail stores.

SEO Executive

• Jun 2015 - Aug 2017

❏ Writing blogs on digital marketing topics for ‘Digital Vidya’ website WordPress CMS. ❏ Optimized Title tag, Meta tag, Alt tag of the blogs for increasing organic visitors. ❏ Implemented Link building strategies to increase organic visitors. ❏ Writing blogs on digital marketing topics for ‘Digital Vidya’ website WordPress CMS. ❏ Optimized Title tag, Meta tag, Alt tag of the blogs for increasing organic visitors. ❏ Implemented Link building strategies to increase organic visitors.

Senior Holiday Consultant

• Jan 2015 - May 2015

❏ Achieved sale targets by building and maintaining a strong relationship with new and existing customers. ❏ Managed objections and resolved customers query and issues. ❏ Achieved sale targets by building and maintaining a strong relationship with new and existing customers. ❏ Managed objections and resolved customers query and issues.

Marketing Executive

• May 2012 - Dec 2014

❏ Increased dealer base throughout Karnataka. ❏ Increased sales acquiring apartment bath fitting requirements approaching project managers of builders. ❏ Managed the distribution of products among the retailers and the distributors. ❏ Improved business significantly, as a result, the business which was being managed in Karnataka through one distributor, there was a transformation in managing the business with an establishment of dedicated company deport as there was a significant sales growth.

Sales Executive

• Jul 2011 - Apr 2012

❏ Increased new customers who were business enterprises by convincing the need and benefits of having a dedicated website. ❏ Managed customers relationships to propose upsell web design and website maintenance service and have achieved sales targets. ❏ Increased new customers who were business enterprises by convincing the need and benefits of having a dedicated website. ❏ Managed customers relationships to propose upsell web design and website maintenance service and have achieved sales targets.