Subha Schneweis
Senior Marketing Performance Analyst at MMGY Global- Claim this Profile
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English Native or bilingual proficiency
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Telugu Native or bilingual proficiency
Topline Score
Bio
Credentials
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Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Feb, 2022- Nov, 2024 -
Advanced Google Analytics
Google Digital Academy (Skillshop)Feb, 2022- Nov, 2024 -
Google Analytics for Beginners
Google Digital Academy (Skillshop)Feb, 2022- Nov, 2024 -
Google Tag Manager Fundamentals
Google Digital Academy (Skillshop)Feb, 2022- Nov, 2024
Experience
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MMGY Global
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United States
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Advertising Services
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200 - 300 Employee
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Senior Marketing Performance Analyst
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Feb 2022 - Present
- Assist with building and maintaining client-facing marketing performance Tableau dashboards - Collect and analyze data from external marketing vendors translating data into insights for the Media team and clients - Manage the retrieving, compiling, and formatting of large volumes of data - Work with Media team on ad hoc reporting requests - Seek out opportunities to improve and automate existing reporting processes - Lead client analytics meetings, presenting insights and making marketing recommendations derived from multiple data sources - Coordinate data connections in performance reporting database - Collaborate with MMGY Account, Media, Social, eCRM, Paid Search, Creative, and MarTech teams to collect requirements for dashboard builds - Establish and adhere to client and internal deadlines - Research latest technology and trends on data visualization best practices and communication Show less
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Barkley
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United States
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Advertising Services
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500 - 600 Employee
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eCRM Execution Coordinator & Email Developer
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Aug 2020 - Feb 2022
- Used Salesforce Marketing Cloud’s version of SQL Query to build different queries for targeted customer data extensions based on consumer criteria - Coded, produced, proofed, tested and troubleshot HTML email campaigns for clients - Implemented journeys within Salesforce Marketing Cloud for clients and their customer Birthday and Welcome journeys - Created, filtered, randomized, and split segments for clients based on consumer behavior and testing requirements - Used Salesforce Marketing Cloud’s version of SQL Query to build different queries for targeted customer data extensions based on consumer criteria - Coded, produced, proofed, tested and troubleshot HTML email campaigns for clients - Implemented journeys within Salesforce Marketing Cloud for clients and their customer Birthday and Welcome journeys - Created, filtered, randomized, and split segments for clients based on consumer behavior and testing requirements
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CorePower Yoga
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Yoga Instructor
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Jun 2018 - Mar 2020
- Qualified to teach Yoga Sculpt, C1 and C2 - Completed 200-hours worth of yoga training to teach C1 and C2 in 2018 - Completed Yoga Sculpt training in 2018 - Providing superior yoga instruction by teaching CorePower Yoga classes, adhering to CPY 5; atmosphere/environment standards, sequencing and structure expectations, authentic connections and assistance, diminish the dogma and announcements at all times - Maintaining positive relationships with students to encourage continued class attendance and support his or her growth through CorePower Yoga lifestyle programs Show less
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Sprint
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United States
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Telecommunications
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700 & Above Employee
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IT Systems Analyst I
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May 2018 - May 2019
- Front office monitoring for critical Sales, Care, Billing and Activation applications to proactively identify potential issues to avoid business impact and/or reduce mean time repair - Monitored virtual IT NOC for reported issues and to report issues identified on dashboards in the IT Operations Command Center - Oversaw changes for critical applications to ensure work is completed on time and change task documentation as needed - Created and maintained application and business transaction dashboards utilizing ELK and AppDynamics - Engaged in projects for Capacity uplifts or new functionality to consult on monitoring needs for AppDynamics - Worked with assigned Application Support, Development, and Testing teams to ensure monitoring needs are optimal - Helped to create a centralized knowledge base for critical Sales, Care, Billing, and Activation application Show less
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MMGY Global
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United States
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Advertising Services
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200 - 300 Employee
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Advertising Account Coordinator
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Mar 2016 - Jun 2017
- Developed and executed integrated marketing strategies of interactive web development projects and web maintenance work from SEO, to paid search to Google Analytics - Liaisons for a diverse portfolio of businesses focused on destination, hospitality, travel and tourism industries - Partnered with MMGY departments to create business requirement documents for upcoming projects - Served as an active participant in cross-functional planning, linking clients’ strategy to vision and beyond - Conducted analysis and modeling from marketing projects into actionbable insight to support clients’ business Show less
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KU Info
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University of Kansas
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Student Assistant
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Aug 2014 - Dec 2015
- Selected as one of 19 student representatives through a highly competitive process - Effectively answer questions about KU and Lawrence via e-mail, phone and in person - Use extensive knowledge of the university in order to accurately answer all questions in a timely manner - Selected as one of 19 student representatives through a highly competitive process - Effectively answer questions about KU and Lawrence via e-mail, phone and in person - Use extensive knowledge of the university in order to accurately answer all questions in a timely manner
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The Office of First Year Experience
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University of Kansas
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Orientation Assistant
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Feb 2013 - Feb 2014
- Advised students on a variety of topics such as Housing and Residence Life, Academics, and Student Life over a six-week period in order to ensure a successful transition to the university education - Created an atmosphere in which students felt comfortable attending University of Kansas by answering their questions and concerts about attending college - Displayed a professional yet energetic attitude while interacting with over 5,000 first-year students and their families - Advised students on a variety of topics such as Housing and Residence Life, Academics, and Student Life over a six-week period in order to ensure a successful transition to the university education - Created an atmosphere in which students felt comfortable attending University of Kansas by answering their questions and concerts about attending college - Displayed a professional yet energetic attitude while interacting with over 5,000 first-year students and their families
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Education
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2020 - 2022
Johns Hopkins Engineering for Professionals
Master of Science - MS, Data Science -
2018 - 2018
The University of Kansas
Full-Stack Web Development -
2011 - 2015
University of Kansas
Bachelor of Sciences in Business (B.S.B) -
2011 - 2015
University of Kansas
Bachelor of Arts (B.A.), Psychology -
2014 - 2014
CIMBA
Undergraduate, Summer 2014, International Business
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