Su Lwin
Senior Intelligence Strategist at Storyful- Claim this Profile
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English Native or bilingual proficiency
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Japanese Limited working proficiency
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French Limited working proficiency
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Burmese Elementary proficiency
Topline Score
Bio
Veronica Ferrari
I was Su's line manager during her time at Social360 and she proved an incredible asset for the team and it was a pleasure working with her. She is a skilled analyst and she excelled at founding relevant information and insight from social media and presenting them in a clear and interesting way for clients. She dealt directly with clients at executive and C-suite level, translating her finding into accessible and practical executive summaries. She was always keen to help the team and learn new skills or try new areas of work and took great interest in the developments of the company.
Jeremy Pepper
Su and I worked closely through the past year on crisis and issues management as they relate to social media. As a key member of the social media listening team - as THE key member - Su was responsible for tracking and highlighting on-going issues, as well as flagging any potential issues percolating on social media. Su's professionalism and attention to detail were key in helping the crisis team stay on top of any issue, as well as her positive attitude to jump into any situation where she was able to help, and could lend a hand. Even outside of work hours, Su was always responsive and would start tracking and flagging what was being shown on social. Being at USC, this can be a full-time, 24/7 type job but she balanced the needs very well. We were sorry to see Su go, and she has big shoes to fill.
Veronica Ferrari
I was Su's line manager during her time at Social360 and she proved an incredible asset for the team and it was a pleasure working with her. She is a skilled analyst and she excelled at founding relevant information and insight from social media and presenting them in a clear and interesting way for clients. She dealt directly with clients at executive and C-suite level, translating her finding into accessible and practical executive summaries. She was always keen to help the team and learn new skills or try new areas of work and took great interest in the developments of the company.
Jeremy Pepper
Su and I worked closely through the past year on crisis and issues management as they relate to social media. As a key member of the social media listening team - as THE key member - Su was responsible for tracking and highlighting on-going issues, as well as flagging any potential issues percolating on social media. Su's professionalism and attention to detail were key in helping the crisis team stay on top of any issue, as well as her positive attitude to jump into any situation where she was able to help, and could lend a hand. Even outside of work hours, Su was always responsive and would start tracking and flagging what was being shown on social. Being at USC, this can be a full-time, 24/7 type job but she balanced the needs very well. We were sorry to see Su go, and she has big shoes to fill.
Veronica Ferrari
I was Su's line manager during her time at Social360 and she proved an incredible asset for the team and it was a pleasure working with her. She is a skilled analyst and she excelled at founding relevant information and insight from social media and presenting them in a clear and interesting way for clients. She dealt directly with clients at executive and C-suite level, translating her finding into accessible and practical executive summaries. She was always keen to help the team and learn new skills or try new areas of work and took great interest in the developments of the company.
Jeremy Pepper
Su and I worked closely through the past year on crisis and issues management as they relate to social media. As a key member of the social media listening team - as THE key member - Su was responsible for tracking and highlighting on-going issues, as well as flagging any potential issues percolating on social media. Su's professionalism and attention to detail were key in helping the crisis team stay on top of any issue, as well as her positive attitude to jump into any situation where she was able to help, and could lend a hand. Even outside of work hours, Su was always responsive and would start tracking and flagging what was being shown on social. Being at USC, this can be a full-time, 24/7 type job but she balanced the needs very well. We were sorry to see Su go, and she has big shoes to fill.
Veronica Ferrari
I was Su's line manager during her time at Social360 and she proved an incredible asset for the team and it was a pleasure working with her. She is a skilled analyst and she excelled at founding relevant information and insight from social media and presenting them in a clear and interesting way for clients. She dealt directly with clients at executive and C-suite level, translating her finding into accessible and practical executive summaries. She was always keen to help the team and learn new skills or try new areas of work and took great interest in the developments of the company.
Jeremy Pepper
Su and I worked closely through the past year on crisis and issues management as they relate to social media. As a key member of the social media listening team - as THE key member - Su was responsible for tracking and highlighting on-going issues, as well as flagging any potential issues percolating on social media. Su's professionalism and attention to detail were key in helping the crisis team stay on top of any issue, as well as her positive attitude to jump into any situation where she was able to help, and could lend a hand. Even outside of work hours, Su was always responsive and would start tracking and flagging what was being shown on social. Being at USC, this can be a full-time, 24/7 type job but she balanced the needs very well. We were sorry to see Su go, and she has big shoes to fill.
Credentials
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Unconscious Bias
LinkedInJun, 2022- Nov, 2024 -
Giving and Receiving Feedback
LinkedInMay, 2022- Nov, 2024 -
Sprinklr Research Analyst Pro
SprinklrFeb, 2022- Nov, 2024 -
Getting Started in User Experience
LinkedInJan, 2022- Nov, 2024 -
UX Deep Dive: Foundational Research
LinkedInJan, 2022- Nov, 2024 -
Building custom regional reports with Google Analytics
CourseraJun, 2021- Nov, 2024 -
5 Day Coding Challenge
Code InstituteMar, 2021- Nov, 2024
Experience
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Storyful
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Ireland
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Media Production
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1 - 100 Employee
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Senior Intelligence Strategist
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Apr 2022 - Present
Founded by Irish journalists as the first social media newswire, Storyful was created out of the need to break the news faster and utilize social content to add context to reporting. Acquired by News Corp in 2013, Storyful has evolved into a premium service for media, brands and communications. We are the leaders in social media contextualization and verification. Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion. Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world.
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University of Southern California
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United States
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Higher Education
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700 & Above Employee
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Social Media Listening and Research Associate
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Jun 2021 - Apr 2022
- Extracting data from social media and other online sources to compile research reports that help inform marketing and communications strategy. - Monitoring social media and online sources for potential crises and reputational issues and alerting senior leadership. - Partnering with colleagues to design reports that address the analytics needs of the communications team. - Extracting data from social media and other online sources to compile research reports that help inform marketing and communications strategy. - Monitoring social media and online sources for potential crises and reputational issues and alerting senior leadership. - Partnering with colleagues to design reports that address the analytics needs of the communications team.
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Social360
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United Kingdom
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Technology, Information and Media
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1 - 100 Employee
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Senior Analyst
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Apr 2021 - Jun 2021
As a senior analyst at Social360, I led and managed research/social listening projects ranging from influencer tracking, campaign performance, and online sentiment and trend analysis. In addition, I manage client relationships with FTSE100 companies, spanning industries including mining, pharmaceutical, education, and finance.
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Editorial Analyst
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May 2019 - Apr 2021
Specialized in developing bespoke social media audits and reports for new clients. Managed client relationships. Outsourced work to freelancers and briefed them on client reporting needs. Worked with PR agencies in crisis monitoring situations. Trained and managed junior team members on Social360's proprietary social listening platform. And assisting with various other processes, including marketing and recruitment.
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Editorial Executive
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May 2018 - May 2019
Social360 helps management teams understand the online narrative which will influence their reputation. Our progressive approach combines massive data collection capabilities with machine learning to surface and analyse content relevant to your reputation. Our analysts tailor and deliver this intelligence directly to senior teams in a format optimised for immediate strategic decision making. Continually enhanced by ten years’ analysis of reputation-specific datasets, including some of the largest crises since social media began, our approach has been used by companies such as BAE Systems, BP, Uber, and eBay. Our intelligence has informed everything from government Gold Command Units in humanitarian crises, to leisure brands' due diligence on influencers.
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CAPA - Centre for Aviation
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Australia
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Airlines and Aviation
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1 - 100 Employee
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Research Analyst
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Mar 2016 - Mar 2017
Conducted industry research using the public Internet and social media. Wrote news briefs according to house style in observance of daily deadlines. Areas of focus were Middle East and African airports, Middle East and African airlines, and European airlines. Curated content for company's own social media channels using Hootsuite and Sprout Social, and increased social media following. Conducted industry research using the public Internet and social media. Wrote news briefs according to house style in observance of daily deadlines. Areas of focus were Middle East and African airports, Middle East and African airlines, and European airlines. Curated content for company's own social media channels using Hootsuite and Sprout Social, and increased social media following.
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Bookmarc
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Sydney, Australia
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Digital Marketing Intern
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Aug 2015 - Nov 2015
Ensured website content was accurate and up to date. Researched and wrote blog articles with SEO practices in mind. Liaised with clients to source content for the company website. Ad-hoc duties Ensured website content was accurate and up to date. Researched and wrote blog articles with SEO practices in mind. Liaised with clients to source content for the company website. Ad-hoc duties
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Writing & Social Media Intern
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Mar 2014 - Dec 2014
Wrote content for blog, brochures, and company YouTube channel Assisted with SEO for marketing and copywriting Proofread and edited content and recipes for company website Wrote content for blog, brochures, and company YouTube channel Assisted with SEO for marketing and copywriting Proofread and edited content and recipes for company website
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Contributing Writer
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Nov 2013 - Jul 2014
Wrote weekly reviews to be published on the Sydney Food Lovers website. Wrote weekly reviews to be published on the Sydney Food Lovers website.
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Education
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University of Sydney
Bachelor of Arts (B.A.), English Literature (British and Commonwealth)
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