Experience

IE Advisory

• United Arab Emirates
• Business Consulting and Services
• 1 - 100 Employee

• COO & Practice Head (Communications)

  • Sep 2021 - Present

  Dubai, United Arab Emirates Ignite Excellence Advisory, DMCC is a strategic management consulting services company, operating in the region and beyond.



Amity University

• India
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • Mar 2020 - May 2022

  Dubai, United Arab Emirates Lecturer and Industry expert/ specialist at Amity University Dubai for Sales and Distribution Management, Advanced Digital Marketing, Public Relations & Corporate Image and Family Business Management for the Management and Commerce division



Under My Sacred Tree

• Theta-Healer & Yoga Instructor

  • Sep 2016 - Mar 2020

  Dubai, United Arab Emirates

• Founder

  • Sep 2016 - Feb 2020

  Dubai, United Arab Emirates Provided services in one-on-one energy healing, therapeutic yoga, and health coaching sessions for clients with various ailments. During this period, I set up my own business - Under My Sacred Tree which provided these one-on-one health and wellness services to clients.



Taj Hotels

• India
• Hospitality
• 700 & Above Employee

• Marketing And Public Relations Manager

  • Nov 2013 - Aug 2016

  Mumbai Area, India Worked on digital transformation projects and also as a content expert for Taj website and Taj Magazine. As a digital transformation expert, I contributed towards strategy, development, and release of a new website for Taj Corporate and all its hotels. As head of marketing and PR at Taj Lands End, I was responsible for the launch of the several food and beverage/ entertainment and health facilities & programs within the property comprising branding and communication strategy, launch… Show more Worked on digital transformation projects and also as a content expert for Taj website and Taj Magazine. As a digital transformation expert, I contributed towards strategy, development, and release of a new website for Taj Corporate and all its hotels. As head of marketing and PR at Taj Lands End, I was responsible for the launch of the several food and beverage/ entertainment and health facilities & programs within the property comprising branding and communication strategy, launch design, communications design, roll out of media, and PR events and sustenance communications and PR programs. Daily operations comprised communication design and strategy for different customer segments relevant for the hotel and its various outlets, setup and design of digital platforms for the hotels to improve customer and media experience and interaction, set up effective response management systems to improve overall customer experience and facilitate and create new opportunities for collaborations, partnerships and innovative revenue opportunities. Show less



Asian Paints

• India
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • May 2011 - Oct 2013

  Mumbai Area, India In my 3 year stint in services marketing, I contributed to the development and launch of two key service brands for the company; namely Colour Consultancy at Home and Colour Connect. Both brands were targeted at completely different customer segments and were also seen as the ‘first-of-its-kind in the industry where no other player had any similar offering at the time. These were seen as breakthrough Initiatives taken by the company to establish itself as a brand of choice in both… Show more In my 3 year stint in services marketing, I contributed to the development and launch of two key service brands for the company; namely Colour Consultancy at Home and Colour Connect. Both brands were targeted at completely different customer segments and were also seen as the ‘first-of-its-kind in the industry where no other player had any similar offering at the time. These were seen as breakthrough Initiatives taken by the company to establish itself as a brand of choice in both, already established and untapped markets. Show less



ITC Limited

• India
• Manufacturing
• 700 & Above Employee

• Summer Intern

  • Apr 2010 - Jun 2010

  Lucknow Area, India Was responsible for studying the existing rural distribution model for ITC’s FMCG range including cigarettes, food and personal care products in rural UP and designing and piloting improvements and changes to the same.



FCB Ulka

• Advertising Services
• 200 - 300 Employee

• Client Servicing Executive

  • May 2007 - Aug 2007

  Mumbai Area, India I started my career in advertising as a client servicing executive at FCB ULKA Mumbai, where I was part of a team handling 3 key accounts for the brand; Tata Sons, Tata Indicom, and ZOD! Zodiac The experience in advertising gave me my first success in branding and creative content writing for one of our clients; and something that also went down as a first in the 40-year client-agency relationship.