Stuti Keshkar

Senior Manager - Design at Go Colors - Go Fashion India Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Chennai, Tamil Nadu, India, IN
Languages
  • English Full professional proficiency
  • Hindi Full professional proficiency
  • Japanese Elementary proficiency

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Experience

    • India
    • Apparel & Fashion
    • 200 - 300 Employee
    • Senior Manager - Design
      • Jul 2021 - Present

      DESIGN & DEVELOPMENT1) Conceptualize & develop of Product collections aligning fashion & commerciality, catering Market need & Brand assortment strategy.2) Travel to Bangkok, Hongkong, Shanghai, London, Bangladesh & multiple cities in India for market study to extract indigenous market trends.3) Identify & control sample Fit-flaws, create Style Sheets, Size-Set Samples, analyse production issues & provide solutions in sample development.PLANNING & BUYING STRATEGY1) Developing Purchase Plan, driving season launch strategy, product pricing, allocations, mix, rotations & ensuring good sell through.2) Managing OTB & Formulating buying strategy based on sales projection and product performance. 3) Meeting & developing vendor base within India & abroad - Attended Intertextile Shanghai Apparel Fabrics fair in Shanghai, China.4) Negotiation, quotation, contracts, payment terms, PI-PO-LC procedures & order follow up processes per purchase strategy.SUPPLY CHAIN & PRODUCTION STRATEGY1) Finalizing Fabric, Garment, Trim Orders, confirming cost, quality, managing BOM & P.I.E Meeting (Product Information Exchange).2) Secure Production Timeline, Shipment, quality control & supply chain from vendor to ware house to 600+ stores spread across India.MARKETING1) Successful launch of Brand website in 2021 (i) Created Product information base, Colour intelligence system, Categorisation & Product visibility strategy for the website. (ii) Responsible for analysing design mistakes, revamp specific flows & create a design system for the same.2) Work with marketing team promotional/advertising strategies, events, store launch & campaigns.VM1) Lead Brand’s new store layout design and VM structure planning based on Capacity, category & assortment strategy in 2023.2) Lead (VM Creative) Successful launch of Brand’s First VM focus store in 2021 – Phoenix Market city Chennai. 3) Supervised Store design & Planograms for 200+ stores & Creative VM of 70+ Stores. Show less

    • Assistant Design Manager
      • Jul 2020 - Jun 2021

      1) Working on conceptualisation and development of Product collections.2) Ensuring protos & fits are in line with designs.3) Co-ordinating with vendors, fabric suppliers & garment suppliers.4) Creating artworks and tech-packs to facilitate product Development.5) Checking print strike offs, lab dips & sampling & bulk fabrics6) Working with marketing team to create packaging & marketing collaterals for the brand.7) Working with VM team on Product display at store level and store plans. Show less

    • Design Manager
      • Jul 2018 - Jun 2020

    • India
    • Higher Education
    • 100 - 200 Employee
    • Guest Lecturer
      • Mar 2023 - Mar 2023

      TOPIC : Flat Knit Knitwear – Shima Seiki, different Structures, demand in the market, New Developments & Innovations, Women’s wear in Flat Knit. Further Discussion on Final term Project – Design Collection & Graduation Project. AUDIENCE : Semester - 6, Bachelors of Design, Dept. of Knitwear Design. TOPIC : Flat Knit Knitwear – Shima Seiki, different Structures, demand in the market, New Developments & Innovations, Women’s wear in Flat Knit. Further Discussion on Final term Project – Design Collection & Graduation Project. AUDIENCE : Semester - 6, Bachelors of Design, Dept. of Knitwear Design.

    • India
    • Higher Education
    • 100 - 200 Employee
    • Jury Panel
      • Dec 2022 - Dec 2022

      SUBJECT : Fashion Concepts and Business Overview.AUDIENCE: Semester - 1, Master of Fashion Management, Dept. of Fashion Management.

    • Guest Lecturer
      • Nov 2022 - Nov 2022

      TOPIC : "Overview of Fashion Forecasting" - Detailed topics covered are Trend Identification, Fashion Predictive, Fashion Research & Process, Forecasting color, style, fabric, trims, etc. Forecasting agencies,Introduction to Color Psychology.AUDIENCE : Semester - 1, Master of Fashion Management, Dept. of Fashion Management.

    • India
    • Higher Education
    • 100 - 200 Employee
    • Jury Panel
      • May 2022 - May 2022

      SUBJECT : Omni channel planning and buying. AUDIENCE : Semester - 3, Master of Fashion Management, Dept. of Fashion Management. SUBJECT : Omni channel planning and buying. AUDIENCE : Semester - 3, Master of Fashion Management, Dept. of Fashion Management.

    • United Kingdom
    • Banking
    • 700 & Above Employee
    • Design Consultant - Corporate Show
      • Oct 2018 - Oct 2018

      Worked for Standard Charted Corporate Fashion Show - based on theme "Earthed" inspired by Sustainable Fashion Practices. Worked for Standard Charted Corporate Fashion Show - based on theme "Earthed" inspired by Sustainable Fashion Practices.

    • India
    • Oil and Gas
    • 700 & Above Employee
    • Design Intern
      • Jun 2017 - Aug 2017

      1) Developed a Print based ready-to-wear Menswear collection for Season SS18. 2) Market research. 3) Trend forecasting and research. 4) Developing, Design boards, illustration, Cads, Tech pack, Costing sheet. 1) Developed a Print based ready-to-wear Menswear collection for Season SS18. 2) Market research. 3) Trend forecasting and research. 4) Developing, Design boards, illustration, Cads, Tech pack, Costing sheet.

    • India
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Design Intern
      • Feb 2017 - Feb 2017

      1) Managed vendor performance to maximize profitability and achieve financial objectives. 2) Collected design reviews from the buyers and reported the designer . 1) Managed vendor performance to maximize profitability and achieve financial objectives. 2) Collected design reviews from the buyers and reported the designer .

Education

  • National Institute of Fashion Technology India
    Bachelor's of Design, Knitwear Design
    2014 - 2018
  • Bunka Gakuen University
    Master's Program in Clothing Science Studies, Global Fashion Concentration
    2020 -

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