Stu Opperman, APR

President at Impact Players
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Contact Information
us****@****om
(386) 825-5501
Location
Fort Lauderdale, Florida, United States, US

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5.0

/5.0
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Dr. Kerting Baldwin, Ed.D., APR

Stu is a true professional and a skilled communicator who can tackle any assignment in the area of public relations and deliver results. I had the opportunity to collaborate with him on many projects as board members for the Public Relations Society of America, and he always executed at a high standard with enthusiasm and commitment. He cares about his clients and brings creativity and innovation to every project. It is a pleasure working with him!

Richard Kelly

Stu Opperman is skilled, intelligent and creative. He has helped our company develop winning business strategies, achieve positive results and challenge the status quo. He is professional and has a strong knack for building and maintaining business relationships . He is particularly successful at developing strategy and execution plans for social media and interacting with traditional media. Give Stu an interesting story angle and he will make the most of it and maximize results! I've known him personally and professionally for well over a decade and there is no more steady, smart and trusting individual. He has my highest recommendation.

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Credentials

  • Accredited in Public Relations (APR)
    Universal Accreditation Board
    Jan, 2003
    - Nov, 2024

Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • President
      • Apr 2008 - Present

      I provide strategic counsel and services to the firm's clients that enables them to effectively communicate (inform, motivate, change perception, enhance value, etc.) with audiences of importance. My specialties are media relations (traditional and social), crisis communications, and content creation, but, in reality, I'm a jack-of-many ("all" sounds so presumptuous) trades, effectively using a wide variety of tactics to advance agendas. Healthcare systems, nonprofit organizations, financial services firms, and celebrities seeking speaking engagements are part of my firm's current roster, but I'm happy to make strategic introductions and assist the efforts of those in my extended network, whether formally engaged or not. Show less

    • President
      • Dec 2021 - Dec 2022

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Vice President
      • 1999 - 2009

      I was the firm's lead (and sometimes only) public relations person and point-of-contact for clients and media during a time of tremendous growth within the division. Hired at a time when "PR" at the agency meant writing a new-hire announcement if an advertising client requested, media relations campaigns created and implemented through my efforts resulted in goals being met for clients and consistent revenues for Ambit. During this time I also: - Led the PR portion of an effort to reach hard-to-enumerate communities that was recognized for its impact by the United States Census Bureau - Created and carried out strategies that enabled several clients to emerge from crisis situations with their businesses and reputations intact - Spearheaded outreach for nearly 100 retainer or project-based accounts, including nonprofit organizations, civic and government entities, retail companies, authors, individuals, and many others. Show less

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • 1998 - 1999

      I implemented public relations strategies, primarily focusing on securing media coverage and exposure for O&G clients. I also provided them interview training, produced press materials, coordinated event coverage, and maintained contact databases for accounts that included the NFL, Super Bowl XXXIII Host Committee, Miami Children's Hospital, and the Florida Philharmonic Orchestra. I implemented public relations strategies, primarily focusing on securing media coverage and exposure for O&G clients. I also provided them interview training, produced press materials, coordinated event coverage, and maintained contact databases for accounts that included the NFL, Super Bowl XXXIII Host Committee, Miami Children's Hospital, and the Florida Philharmonic Orchestra.

    • Operations Manager
      • 1993 - 1998

      My role was to produce programming, manage affiliate relations, and direct daily business operations for the "Fastest Show in Sports," a nationally syndicated show heard in more than 100 markets in the U.S. My role was to produce programming, manage affiliate relations, and direct daily business operations for the "Fastest Show in Sports," a nationally syndicated show heard in more than 100 markets in the U.S.

    • Program Director
      • 1988 - 1993

      As the station's first full-time sports employee, I led the transition to an all-sports format in what was then the nation's 12th largest market. In the time that followed, I helped create programming and oversee on-air and support staff working on talk shows remote broadcasts, sportscasts, and special events. I also managed the radio network for the Miami HEAT and helped launch Florida Marlins-related programming when the station secured the team's broadcast rights. As the station's first full-time sports employee, I led the transition to an all-sports format in what was then the nation's 12th largest market. In the time that followed, I helped create programming and oversee on-air and support staff working on talk shows remote broadcasts, sportscasts, and special events. I also managed the radio network for the Miami HEAT and helped launch Florida Marlins-related programming when the station secured the team's broadcast rights.

Education

  • University of Florida
    BS, Telecommunications
    1983 - 1987
  • South Broward High School
    1980 - 1983

Community

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