Experience

KHWS
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Senior Strategist

  • Jul 2022 - Present

Omobono
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Content Strategist

  • Aug 2021 - Jul 2022


borne™

• Belgium

• Strategist

  • Jun 2019 - Jul 2021

  In my role as Strategist I immerse myself in the client’s world, using a range of research tools to find insights which transform our understanding of their marketplace and audiences, and inform the creative outcome of any project. In my role as Strategist I immerse myself in the client’s world, using a range of research tools to find insights which transform our understanding of their marketplace and audiences, and inform the creative outcome of any project.



The District Limited

• Jamaica
• Real Estate
• 1 - 100 Employee

• Strategy Director

  • Feb 2019 - Jun 2019

  The District is a creative agency that has produced outstanding design solutions for clients such as Urban&Civic, UN Environment, the University of Cambridge, and the Wellcome Genome Campus. I developed the agency’s strategic offering, implementing a strategy-first method of working on creative brand executions and carving a niche for strategy as a chargeable service. My achievements at The District included:– Engaging stakeholders and the wider public throughout the acquisition of planning consent for a 6,500-home new town in Waterbeach, Cambridgeshire through the development of branded interactive communications and events.– Launching the OFO bike sharing scheme in 8 cities and London boroughs, including writing the core ‘Download, Unlock, Go’ message which appeared across national social media advertising and out of home billboard ‘32 sheets’ and bus stop ‘6 sheets’.– Devising and leading a series of stakeholder workshops with 20 internal team and senior management representatives to collaboratively develop a new set of brand values and mission statement for the UN Environment World Conservation Monitoring Centre. Show less

• Client Partnership Director

  • Jan 2016 - Feb 2019



World Franchise Associates

• United Kingdom
• International Trade and Development
• 1 - 100 Employee

• Editor (freelance)

  • Apr 2013 - Jul 2018

  Developed the editorial strategy for the launch of the company's lead publication World Franchise Review, published twice a year to coincide with its international Franchise Forum events. My work on the title included interviewing global franchise leaders, writing features and constructing brand profiles. Developed the editorial strategy for the launch of the company's lead publication World Franchise Review, published twice a year to coincide with its international Franchise Forum events. My work on the title included interviewing global franchise leaders, writing features and constructing brand profiles.



Norwich University of the Arts

• United Kingdom
• Higher Education
• 200 - 300 Employee

• Marketing and Communications Manager

  • Feb 2010 - Dec 2015

  NUA is a leading university specialising in creative courses. My achievements at NUA included: – Increasing year-on-year undergraduate applications for five years in a row – in the face of annual fees being more than tripled to £9,500 – by driving increased engagement with campus assets through high quality photography, printed marketing materials (including the prospectus and direct mail assets) and relaunching the university’s website. – Winning the Times Higher award for ‘Excellence and Achievement in the Arts’ for the university in 2016, as part of the team that wrote the award submission. – Doubling the reach of public relations by implementing a communications plan for regular weekly press releases which drove greater awareness of the university with local press, and forming stronger relationships with education sector press. – Raising the quality and impact of all external communications by fulfilling the role of brand guardian, signing off all creative and tone of voice executions. – Growing public attendance of reputation-building events such as the British Art Show 6, gallery private views and annual degree shows by managing digital PR and press campaigns. – Widening the capacity of the department’s activities by developing a growing communications team. Show less



Franchise Development Services Ltd

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Editor

  • Aug 1999 - Jan 2010

  The Franchise Magazine was a monthly B2B magazine sold in national retailers including WHSmith and John Menzies. My achievements in publishing included: – Managing the expansion of the publishing portfolio from three to six titles, and increasing the publication frequency of its international titles through attending trade events across Europe. – Developing a growing editorial team and bringing on board new skillsets to meet the requirements of a move into producing digital publications. – Responding to the changing marketplace with the development and launch of three online titles and pioneering their launch on social media. Show less