Experience

The Literacy Group

• Canada
• Education Administration Programs
• 1 - 100 Employee

• Volunteer and Outreach Coordinator

  • Jan 2023 - Present



Self-employed

• Consultant

  • Sep 2022 - Jan 2023



Caressant Care Nursing and retirement Homes Ltd.

• Woodstock, ON

• Marketing and Communications Manager

  • Jan 2019 - Sep 2022

  Manage marketing and communications programs; provide issues management and media relations in support of 15 nursing and 10 retirement homes across Southern Ontario. Manage marketing and communications programs; provide issues management and media relations in support of 15 nursing and 10 retirement homes across Southern Ontario.



CLAC

• Canada
• Human Resources Services
• 100 - 200 Employee

• Marketing Coordinator

  • Apr 2017 - Apr 2018

  Responsible for marketing initiatives nationally. Responsible for marketing initiatives nationally.



CALENDAR CLUB

• Paris, Ontario

• Marketing Coordinator

  • Nov 2015 - Jan 2017

  Manage the marketing department. Develop new marketing concepts for retail specialized boutiques across Canada. Coordinate printing and distribution of all marketing materials. Design look of stores and execute all marketing programs. Write and produce instruction guides for all marketing programs. Respond to all queries regarding marketing and store signage. Manage the marketing department. Develop new marketing concepts for retail specialized boutiques across Canada. Coordinate printing and distribution of all marketing materials. Design look of stores and execute all marketing programs. Write and produce instruction guides for all marketing programs. Respond to all queries regarding marketing and store signage.



Brant Waterways Foundation

• Canada
• Non-profit Organizations

• Marketing Communications Officer

  • Aug 2015 - Nov 2015



Waterloo Wellington Local Health Integration Network

• Kitchener, Canada Area

• Communications Lead

  • Jan 2015 - Aug 2015

  Lead strategic communications for the LHIN. Develop and write stories that demonstrate the positive impact local health services funded through the LHIN are having on the communities they serve. Proactive media relations. Lead strategic communications for the LHIN. Develop and write stories that demonstrate the positive impact local health services funded through the LHIN are having on the communities they serve. Proactive media relations.



Bag Tex Packaging Inc.

• Paris

• New Projects, P.R. & Marketing Manager

  • Jul 2013 - Apr 2014

  Source government funding and write proposals and monthly progress reports. Manage multiple projects for three companies including marketing communications projects such as website development, data sheets, marketing/communications plans. Develop project timelines with milestones and ensure alignment of projects. Source government funding and write proposals and monthly progress reports. Manage multiple projects for three companies including marketing communications projects such as website development, data sheets, marketing/communications plans. Develop project timelines with milestones and ensure alignment of projects.



Toronto District School Board

• Canada
• Primary and Secondary Education
• 700 & Above Employee

• Manager, Strategic Communications

  • Mar 2007 - Sep 2012

  Provide advice and counsel on communications issues to senior executives, school administrators and Trustees. Currently I lead a team of four communications officers providing communications planning and support for key Board initiatives, Trustee relations, Director’s Vision of Hope, Program and other central and school-based initiatives. A key focus for me and my team has been the establishment and growth of the TDSB’s social media strategy including the development of Twitter, facebook and Youtube pages. I have spoken extensively on the Board’s social media activities to other non-profit groups and was a key presenter on an international web conference on social media in school boards. Some key accomplishments: created and manage the Board’s social media strategy including Twitter, Blogs, Youtube and facebook Successfully developed a comprehensive school communications support model for more than 550 schools and 24 superintendents of education Created an innovative video series called Cool Schools for Youtube http://www.youtube.com/watch?v=eOW-75TAzHc Show less



Hamliton-Wentworth District School Board

• Public Relations Officer

  • 2005 - 2007

  Design and develop strategic communications plans and programs that support the Board’s stated goals and objectives Develop and implement proactive communication plans for crisis and issues management Create media strategies to support key communication objectives Project management on a variety of key communications projects Provide advice and counsel to senior executives and Trustees on communications issues Writing for publications both internal and external including articles, letters in support of government relations, speeches for senior executives and briefing notes Developed a strategic communications tool kit for senior school administrators to use as part of their school improvement initiatives Designed and implemented a highly successful strategic communications plan and media campaign for the Education Summit of 2005 Produced an award-winning annual report Created successful marketing brands for key Board initiatives including The BlackBoard (staff and community newsletters) and AWARE (Health and Safety) Developed concept and strategic direction for the Director’s Place on the Board’s website Successfully managed crisis communications around the Lawfield school disaster resulting in positive currency for the board from local media Designed and implemented a highly successful media alert strategy to keep Trustees and Executive Council members informed of when HWDSB is going to be in the media to limit surprises Developed a marketing strategy for Kindergarten Registration resulting in a 30% increase in calls Implemented the Board’s first Parent Involvement Committee Show less



William Osler Health System

• Canada
• Hospitals and Health Care
• 700 & Above Employee

• Media Manager

  • Sep 1999 - Aug 2005

  - Develop media relations plans and strategies to support key communication objectives - Track, provide analysis and reports of all media activities relating to William Osler Health Centre Board committee • Management of Corporate web site • Manage/coordinate and produce Osler Health Connection TV show on Rogers Television (10 shows per season) -Manage 2 radio advertising campaigns for health promotion including script writing and coordination of guest interviews on Classical 96 FM and CJMR AM -Provide communications consulting services to key hospital clients Accomplishments: -Key member of Redevelopment team that managed the Hospital’s involvement with the public consultations on siting for new hospital, including developing communications vehicles, presentations and providing government relations as required for special announcements -Led the re-design of the new William Osler Health Centre web site project including developing new site architecture and construction of the new site - Successfully launched new TV show on Rogers Community television from the ground up including initial proposal, plans, and communication. Coordinated all key aspects of the show from filming segments, editing, promotion, and guests. Developed Terms of reference and led the creation of an Editorial Board -Created a successful radio health promotion awareness campaign on Classical 96 FM -Have published more than a dozen articles including three front page stories in major trade publication for health care industry -Significantly increased media presence of WOHC through targeted, strategic media relations Show less



West Park Healthcare Centre

• Canada
• 300 - 400 Employee

• Public Relations

  • May 1995 - Apr 1999

  Responsibilities: -Research and write articles, including art direction and production for monthly publication and quarterly magazine. -Coordinate media relations. -Provide communications and PR consulting for business units. -Develop relations with various government and private sector organizations. - Project management for major external events -Web master for the hospital’s web site Accomplishments: -Effectively enhanced hospital publications through superior writing and art direction. -Coordinated special events, such as Terry Fox Run, in short period of time resulting in media attention • Designed an effective marketing strategy for Occupational Therapy’s Skills Workshop. -Published articles in Hospital News and Today’s Seniors. -Appointed to a quality improvement team to develop an orientation program -Provided communications leadership as a member of the Accreditation Steering Committee -Was part of the web site team that won the 1999 Hygeia Award for best web site Show less



Zurich North America

• United States
• Insurance
• 700 & Above Employee

• Communications Specialist

  • 1990 - 1995