Stuart McLean
CEO at FAST Studios- Claim this Profile
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Topline Score
Bio
Brad Harrison
Stuart is unique in his industry. Not only does he deeply understand the rapidly changing world of content creation and marketing, but he is out in front leading the way on many significant trends in branding and content. Stuart made it a point to understand my businesses strategies and needs, and strengths and weaknesses better than many of the people on our team. This in-depth knowledge and understanding allowed him to drive to broader and deeper solutions for us. Stuart is a hard-driving results-oriented executive, but he's also down to earth and after working together for several years, he's someone I respect and call a friend.
Tony Pace
Stuart is an expert in the field of branded message integration. He understands the strategic business imperatives of his clients and deftly marries them with the creative sensibilities of content creators. The result is content that fully engages consumers, is proudly owned by its creators and delivers the intended message and positive brand association. Stuart is also an expert in putting together distribution deals for this bespoke content that maximizes exposure and audience size at a good value for all those involved. Typically, practitioners in the content space have either a content creation or content distribution proficiency. Stuart is the rare professional who excels at both. Another point of distinction for Stuart’s approach to branded message integration is his long-term planning horizon. He can create and execute one time content episodes well but he is at his best creating branded stories that have a multi year or multi season arc.
Brad Harrison
Stuart is unique in his industry. Not only does he deeply understand the rapidly changing world of content creation and marketing, but he is out in front leading the way on many significant trends in branding and content. Stuart made it a point to understand my businesses strategies and needs, and strengths and weaknesses better than many of the people on our team. This in-depth knowledge and understanding allowed him to drive to broader and deeper solutions for us. Stuart is a hard-driving results-oriented executive, but he's also down to earth and after working together for several years, he's someone I respect and call a friend.
Tony Pace
Stuart is an expert in the field of branded message integration. He understands the strategic business imperatives of his clients and deftly marries them with the creative sensibilities of content creators. The result is content that fully engages consumers, is proudly owned by its creators and delivers the intended message and positive brand association. Stuart is also an expert in putting together distribution deals for this bespoke content that maximizes exposure and audience size at a good value for all those involved. Typically, practitioners in the content space have either a content creation or content distribution proficiency. Stuart is the rare professional who excels at both. Another point of distinction for Stuart’s approach to branded message integration is his long-term planning horizon. He can create and execute one time content episodes well but he is at his best creating branded stories that have a multi year or multi season arc.
Brad Harrison
Stuart is unique in his industry. Not only does he deeply understand the rapidly changing world of content creation and marketing, but he is out in front leading the way on many significant trends in branding and content. Stuart made it a point to understand my businesses strategies and needs, and strengths and weaknesses better than many of the people on our team. This in-depth knowledge and understanding allowed him to drive to broader and deeper solutions for us. Stuart is a hard-driving results-oriented executive, but he's also down to earth and after working together for several years, he's someone I respect and call a friend.
Tony Pace
Stuart is an expert in the field of branded message integration. He understands the strategic business imperatives of his clients and deftly marries them with the creative sensibilities of content creators. The result is content that fully engages consumers, is proudly owned by its creators and delivers the intended message and positive brand association. Stuart is also an expert in putting together distribution deals for this bespoke content that maximizes exposure and audience size at a good value for all those involved. Typically, practitioners in the content space have either a content creation or content distribution proficiency. Stuart is the rare professional who excels at both. Another point of distinction for Stuart’s approach to branded message integration is his long-term planning horizon. He can create and execute one time content episodes well but he is at his best creating branded stories that have a multi year or multi season arc.
Brad Harrison
Stuart is unique in his industry. Not only does he deeply understand the rapidly changing world of content creation and marketing, but he is out in front leading the way on many significant trends in branding and content. Stuart made it a point to understand my businesses strategies and needs, and strengths and weaknesses better than many of the people on our team. This in-depth knowledge and understanding allowed him to drive to broader and deeper solutions for us. Stuart is a hard-driving results-oriented executive, but he's also down to earth and after working together for several years, he's someone I respect and call a friend.
Tony Pace
Stuart is an expert in the field of branded message integration. He understands the strategic business imperatives of his clients and deftly marries them with the creative sensibilities of content creators. The result is content that fully engages consumers, is proudly owned by its creators and delivers the intended message and positive brand association. Stuart is also an expert in putting together distribution deals for this bespoke content that maximizes exposure and audience size at a good value for all those involved. Typically, practitioners in the content space have either a content creation or content distribution proficiency. Stuart is the rare professional who excels at both. Another point of distinction for Stuart’s approach to branded message integration is his long-term planning horizon. He can create and execute one time content episodes well but he is at his best creating branded stories that have a multi year or multi season arc.
Experience
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FAST Studios
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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CEO
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Jan 2021 - Present
We are owners and creators of new streaming TV networks. We plug cord-cutters into the world famous sports and entertainment brands they love. At scale. FAST Studios simultaneously serves: the dozens of streaming platforms who need quality content channels to draw loyal audiences, brand marketers who must efficiently reach fragmented audiences at scale, and the growing population of streaming viewers who expect premium content experiences. Welcome to the next level of television. Headquartered in Los Angeles. Show less
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Sports Innovation Lab
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United States
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Market Research
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1 - 100 Employee
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Fluid Fan Executive Leadership Board
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Oct 2021 - Present
The Fluid Fan Leadership Board is a community of distinguished leaders focused on engagement and education around Fluid Fans. This dynamic community is coming together to learn the latest technologies and behavior trends that are currently redefining the sports and entertainment experience. The Fluid Fan Leadership Board is a community of distinguished leaders focused on engagement and education around Fluid Fans. This dynamic community is coming together to learn the latest technologies and behavior trends that are currently redefining the sports and entertainment experience.
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thinkLA
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United States
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Advertising Services
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1 - 100 Employee
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Board Member
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Jan 2015 - Present
In July 2006, three leading organizations in our industry – the Los Angeles Advertising Agencies Association, the Ad Club of Los Angeles and the Magazine Representatives Association – merged to create a new organization called thinkLA. thinkLA was born to promote Los Angeles as a world center of creative thinking and innovation in marketing and media and to bring more clients and talent to the region. In July 2006, three leading organizations in our industry – the Los Angeles Advertising Agencies Association, the Ad Club of Los Angeles and the Magazine Representatives Association – merged to create a new organization called thinkLA. thinkLA was born to promote Los Angeles as a world center of creative thinking and innovation in marketing and media and to bring more clients and talent to the region.
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McLean Futures
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Advertising Services
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President
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Feb 2018 - Dec 2020
Prior to founding FAST Studios, Stuart provided advisory services to blue-chip brands through his independent media and brand consultancy, McLean Futures. Clients including Focus Features, Fiat Chrysler America, Ford, Endemol and Pepsico, who tapped into Stuart's expertise in reaching desirable consumer audiences at scale, wherever they are, whether online, on mobile, on TV or on emerging platforms. Prior to founding FAST Studios, Stuart provided advisory services to blue-chip brands through his independent media and brand consultancy, McLean Futures. Clients including Focus Features, Fiat Chrysler America, Ford, Endemol and Pepsico, who tapped into Stuart's expertise in reaching desirable consumer audiences at scale, wherever they are, whether online, on mobile, on TV or on emerging platforms.
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Founder + CEO
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Sep 2008 - Feb 2018
Content & Co is a modern media studio built for brands. As content needs have escalated to engage audiences at scale, Content & Co is a studio solution for brands to create and distribute their own properties. The studio has produced original series and films for FCA, Subway, Schick, HULU, NBC, Turner and many other major brands. As an end-to-end solution for brands, media owners and talent, Content & Co combines creative, multi-channel distribution and content management to produce unforgettable brand-financed content. See our work : http://contentandco.com/ Show less
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Founder and President, JWTwo Entertainment
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Dec 2003 - Aug 2008
The highlight of JWTwo was winning the 2007 Myers Media Innovation and Creativity Grand Award for "lovebites," the original micro-series on TBS. The series was developed exclusively for Unilever’s Sunsilk brand and co-produced with 10-time Emmy nominee Paul Reiser. With over 150 episodes produced across broadcast, mobile, digital syndication, and in store, "lovebites" helped establish a new content model for brands to extend their reach across digital, emerging, and traditional channels. The highlight of JWTwo was winning the 2007 Myers Media Innovation and Creativity Grand Award for "lovebites," the original micro-series on TBS. The series was developed exclusively for Unilever’s Sunsilk brand and co-produced with 10-time Emmy nominee Paul Reiser. With over 150 episodes produced across broadcast, mobile, digital syndication, and in store, "lovebites" helped establish a new content model for brands to extend their reach across digital, emerging, and traditional channels.
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Partner
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2000 - 2003
As a partner at BedellMcLean, Stuart was named one of the Wall Street Journal’s "Admakers" for his work on the WB and Ford "No Boundaries" campaign, and also one of Variety’s "Digital Dozen" for creating Inbev’s "Jam With Pam" unsigned band contest. McLean also oversaw Inbev’s World Beer Games as an executive producer, the #1 young adult male show in Canada two years in a row. As a partner at BedellMcLean, Stuart was named one of the Wall Street Journal’s "Admakers" for his work on the WB and Ford "No Boundaries" campaign, and also one of Variety’s "Digital Dozen" for creating Inbev’s "Jam With Pam" unsigned band contest. McLean also oversaw Inbev’s World Beer Games as an executive producer, the #1 young adult male show in Canada two years in a row.
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JWT
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United Kingdom
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Partner, Account Director
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1997 - 2000
JWT is the world’s best-known marketing communications brand, and a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. While at JWT, McLean directed the Kellogg's and Pepsi-Lipton accounts which under his watch received a Cannes Gold Lion for Kellogg’s “Breakfast is Back” campaign and multiple Effie Awards for Pepsi-Lipton's Brisk Iced Tea “That’s Brisk” campaign. JWT is the world’s best-known marketing communications brand, and a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. While at JWT, McLean directed the Kellogg's and Pepsi-Lipton accounts which under his watch received a Cannes Gold Lion for Kellogg’s “Breakfast is Back” campaign and multiple Effie Awards for Pepsi-Lipton's Brisk Iced Tea “That’s Brisk” campaign.
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Young & Rubicam
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United States
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Advertising Services
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700 & Above Employee
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Account Director
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1992 - 1996
Young & Rubicam is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting. While at Y&R, McLean worked across numerous accounts and showing his trademark tendency for early adoption, managed the 1994 cybercast of The Molson Ice Polar Beach Party featuring Metallica. The event was based in Tuktoyaktuk, Canada – only the third cybercast to date and the first ever from the Arctic Circle. Young & Rubicam is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting. While at Y&R, McLean worked across numerous accounts and showing his trademark tendency for early adoption, managed the 1994 cybercast of The Molson Ice Polar Beach Party featuring Metallica. The event was based in Tuktoyaktuk, Canada – only the third cybercast to date and the first ever from the Arctic Circle.
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Community
