Experience

33Seconds

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Content Director

  • Jun 2021 - Present

• Creative Lead

  • Jan 2019 - Present



UNILAD Group

• 1 - 100 Employee

• Creative Team Lead

  • Jan 2018 - Dec 2018

  As a Creative Lead at UNILAD I develop original and branded online video formats and social campaigns directed at our massive digital audience. My top priority is always to make sure the content we produce is engaging, relatable and shareable. I've spent the last three years at UNILAD honing our original scripted videos with our in-house video team. Most of the work I do is targeted specifically at our audience of 39 million Facebook fans but I'm also responsible for developing formats and series for television, Instagram, IGTV, Twitter and Youtube, adapting the content to suit each form. The types of content I develop as part of the Creative team range from the funny to the serious depending on the aims of the video, the goals of the series or the needs of a particular client. I have developed and scripted social media campaigns and partnerships for a wide variety of clients including Fosters, Carphone Warehouse, SCOPE, Philips, Activision and Drink Aware to name a few.

• Scriptwriter/Director & Creative

  • Nov 2016 - Dec 2017

  My primary responsibility at UNILAD is to develop bespoke online video content directed at our massive audience of millenials. I've spent the last year at UNILAD writing and directing original scripted videos with our in-house video team. The videos - whether our own in-house originals, or for a client - always strive to be relatable and shareable for our super engaged audience. The types of video I write range from the humorous to the dramatic depending on the aims of the video or the needs of a particular client. I've worked on social media campaigns and partnerships for a wide variety of clients including Fosters, 20th Century Fox, Ann Summers and Drink Aware to name a few.

• Freelance Creative

  • Oct 2015 - Oct 2016

  As a Freelance Creative for UNILAD I create engaging viral content for a worldwide audience of readers that is published on the busy website on a daily basis. As well as creating high quality written work I'm also responsible for writing and developing video content that appears both on the website itself and across our social media channels. I also work on ideation and development of branded campaigns for clients like SCOPE.



The Daily Mash

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Contributing Writer

  • May 2016 - Nov 2016

  I've worked as a contributing writer for The Daily Mash, one of the U.K's most imaginative and funny satirical publications - which also now has its own BBC series. I've worked as a contributing writer for The Daily Mash, one of the U.K's most imaginative and funny satirical publications - which also now has its own BBC series.



Circulate Ltd.

• United Kingdom
• Wholesale

• Creative

  • Apr 2016 - Oct 2016

  My main role at Circulate was to liaise with Campaign Managers to write and develop bespoke cross platform content tailored specifically to the needs of a variety of clients, artists and labels including Circo Loco, Matador and Art Department. My main role at Circulate was to liaise with Campaign Managers to write and develop bespoke cross platform content tailored specifically to the needs of a variety of clients, artists and labels including Circo Loco, Matador and Art Department.



Wundergroundmusic.com

• Co-Founder

  • Mar 2012 - Sep 2015

  As Content Director of Wunderground I liaised directly with our team of up to ten dedicated writer/contributors which involved approving pitches, deciding the overall tone for the website, creating publishing schedules and deciding which content was published. In this role I was also responsible for proof-reading and editing every piece of content that went up on the website and social media channels. As well as being Senior Editor for the website I also worked as one of two Head Writers for the entire period, creating engaging, humorous viral content for our audience of 4 million readers per month.



Waterford Whispers News

• Ireland
• Book and Periodical Publishing

• Contributing Writer

  • Apr 2014 - May 2014

  I've contributed articles to hilarious and biting Irish satirical website Waterford Whispers News - one of the most loved and engaged websites in Ireland - targeting the issues of the day in Ireland and the world. http://waterfordwhispersnews.com/2014/04/09/martin-mcguinness-denies-writing-up-the-ra-in-the-queens-jacks/ I've contributed articles to hilarious and biting Irish satirical website Waterford Whispers News - one of the most loved and engaged websites in Ireland - targeting the issues of the day in Ireland and the world. http://waterfordwhispersnews.com/2014/04/09/martin-mcguinness-denies-writing-up-the-ra-in-the-queens-jacks/



NUI Maynooth

• Legal Services
• 1 - 100 Employee

• Peer Tutor

  • Feb 2010 - May 2012

  Employed in an informal, one-on-one tutoring capacity to offer struggling students assistance with course workload. Specific duties include essay writing techniques, addressing essay structuring issues, grammar correction, advising on research methods and time management skills. Important qualities required include a First Class Honours standard of English, excellent communication and inter-personal skills and a tactful and engaging tutoring method to ensure students benefit from a personal and less intimidating learning environment.