Experience

BSI Merch

• United Kingdom
• Musicians
• 1 - 100 Employee

• Chief Operating Officer (Global)

  • Sep 2022 - Present

  With an established heritage in music and merchandising spanning over 30 years BSI Merch is well known for providing services and support for some of the world’s biggest music artists & beyond. Operating in the e-commerce sector of the music industry since 2000 an innovative approach managing the full customer journey from order to arrival enables delivery of a proficient and highly effective service. Best in class creative and design powers dynamically branded online stores that are supported by a pro-active team, ensuring we stay at the cutting edge of technological sales and marketing channels, always working closely with clients and customers. BSI Merch provides a comprehensive full suite of artist merchandise services including: e commerce, global tour supply and support, design, marketing & accounting/financial services. Show less



Quintessential Promotions Ltd

• United Kingdom
• Events Services
• 1 - 100 Employee

• Commercial Director

  • Sep 2018 - Sep 2022

  Award winning, brand experience producers operating across a broad range of landscapes and mediums including physical, hybrid and virtual events. Working together with our clients to produce cohesive, personal and memorable experiences. Maintaining relevance to audiences in the physical and digital space is becoming both more essential and more challenging Audiences seek authentic, culturally relevant experiences. Real interactions. It’s important for brands and businesses to be a part of this and to engage honestly. We believe that time is what audiences consume most of all and time is the currency of experiences. We put experiences first, helping clients to craft, create and engage in personal and memorable ways with a shared understanding of their audiences. Generating energy and inspiration – transforming experiences Show less



The Bridge

• Bath, United Kingdom

• Director

  • Jan 2017 - Jan 2019

  We are an experiential agency. Of sorts. We hate ‘normal’ and we don’t follow rules. We work to understand your audience and then grab them with unexpected experiences, winning their emotions and making them fans. We might not say what you expect to hear but we work to unlock brands inhibitions and enable them to behave in the way they always wanted to. By understanding the brands role at every step we create joined up ideas that disrupt your day for the better, in surprising and unique ways that are remembered and shared. Show less



whynot!

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Partner

  • Mar 2011 - Dec 2016

  whynot! think people is an agency that thrives on challenge. With an in depth understanding of people and how they tick and an approach that puts them at the heart of what we do. Deploying insights to deliver meaningful campaigns for clients - we call it PEOPLE FIRST BRAND SECOND!

• managing director whynot! live

  • Sep 2009 - Mar 2011

  whynot! live is a dedicated department within whynot! that specialises in experiential marketing, event management and brand experienceThe whynot! live team are highly experienced and are competent in all aspects of event management; from launch parties and international event partnerships to national schools spelling competitions and integrated commercial campaigns as well as everything in between! Our heritage in music and unrivalled media connections allow a great level of diversity and integration. We realise that events not only provide a qualitative experience to the consumer, but can also generate high value content driving PR, online interactivity and media campaigns.what we do• International experiential marketing and events• Sampling and trial opportunities• Integrated media partnerships• Digital and viral solutions • Brand partnership associations and promotions Show less



Xtaster

• Camden, London

• Co-Founder

  • Aug 2002 - Sep 2009

  Connecting fan and influencer networks, Music marketing , Fanbase management, Brand Activation, Experiential and Events . Connecting fan and influencer networks, Music marketing , Fanbase management, Brand Activation, Experiential and Events .



Ministry of Sound

• United Kingdom
• Events Services
• 100 - 200 Employee

• Head of International Recordings

  • 1998 - 2002