Experience

Big Drop Brewing Co

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Sales Consultancy

  • Dec 2022 - Present

  Brought in on FTC to initially run the sales team, step change forecasting, drive performance and simultaneously mentor the team and individuals. Brought in on FTC to initially run the sales team, step change forecasting, drive performance and simultaneously mentor the team and individuals.



Harviestoun Brewery Ltd

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Joint Managing Director

  • Oct 2019 - Sep 2022

  Commercial leader across all disciplines of the business. Pandemic agility, strategic, portfolio and cost change management to drive forward the business.

• Commercial Director

  • Nov 2018 - Oct 2019

  I led a passionate and vibrant team with a real cross functional skill set, continually recruiting more sales and activation beer lovers as the project grew from strength to strength and month to month growth.



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Head of Key Accounts & Field Sales

  • Dec 2016 - Sep 2018

• Head of Commercial Planning & Activation - Off Trade

  • Jul 2014 - Nov 2016

  I was responsible for delivering the commercial direction for the channel with full budget responsibility. I set the strategy for the team to ensure effective planning, delivery and execution for all off trade investment to our customers (grocery and cash & carry), this has resulted with an increase of 89% in display activation (year on year). I managed a team of 12; from Senior Commercial Planning Managers, Commercial Planning Managers to Activation Execs.I was selected for Diageo's Kite Development Programme (Western Europe), which is a senior manager acceleration programme. Show less

• Head of Commerical Planning & Activation - Grocery

  • Apr 2013 - Jun 2014

  I was responsible for approving all commerical decisions on spend and activation within the UK Grocery channel. I introduced controls on promotional investment into key customers through a strategic bottom up review with our National Account Teams to ensure a more effecitive delivery of margin and the annual operating plan.Led a team 10, combined of Senior Commerical Planning Managers, Commerical Planning Managers and Activation Execs.

• Account Controller - National On-Trade Route to Market

  • Jul 2011 - Apr 2013

  Led a team of 8 (National Account Managers and Account Execs) managing key customers such as Carlsberg, Heineken and Matthew Clark.

• National Account Controller

  • Jul 2009 - Jul 2011

  I was responsible for setting up the Grocery channel in the newly created premiums division, Reserve Brands which held brands such as Malt Whiskys, premium gin and vodka. I delivered significant growth over the 2 year MAT.

• Assistant Channel Manager

  • Nov 2008 - Jul 2009

  Strategic vision and planning for both the Grocery and Convenience Channels

• National Account Manager

  • Jul 2004 - Nov 2008

  May 2006 - Nov 2008 - JS NAM running both the Beers and Spirit portfoliosJuly 2004 - May 2006 - NUS NAM in the Late Night Team

• Business Development Executive

  • Jul 2002 - May 2004

  July 2003 - May 2004 - Grocery Sales representative July 2002 - July 2003 - On Trade Sales Representative July 2003 - May 2004 - Grocery Sales representative July 2002 - July 2003 - On Trade Sales Representative