Experience

Maverick Digital Tourism Marketing

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Head of Performance

  • Sep 2021 - Present

• Senior Performance Specialist

  • May 2021 - Sep 2021



Tourism Holdings Limited

• New Zealand
• Travel Arrangements
• 200 - 300 Employee

• Digital Marketing Manager

  • Sep 2018 - Nov 2020

  Key Responsibilities• Develop performance focused SEO & content strategy• Manage ongoing SEO strategy and implementation• Lead paid Social Media campaigns & organic strategy across 3 brands• Manage SEM relationship and drive optimization• Manage Partnership Campaigns• Optimize website user experience for conversion

• Digital Content Specialist

  • Dec 2017 - Sep 2018

  Key Responsibilities• Creation, publishing, delivery and management of quality branded content for thl website, affiliate websites and social media channels• Management and amplification of social media channels to drive preference, maximise engagement and encourage conversion• Management of social content calendar, identification of content gaps and creation of strategy with UX team to build content path focusing on customer experience• Project lead on 360 AR/VR video content project



JustMTB

• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Digital Marketing Executive and Head Guide

  • Aug 2014 - Aug 2017

  Key Responsibilities• Planned and implemented 12 month marketing strategy• Led branding and marketing functions including SEO, paid search, social media and EDM• Created influential content for industry magazines and online media sites • Built and managed company website (Wix)• Managed and monitored marketing budgets and reporting functions• Planned, managed and guided MTB toursKey Achievements:• Increased sales revenue 50% through design and implementation of 12 month marketing plan.• Grew brand awareness utilising social media with structured paid and organic posts, boosting the audience 4-fold in the process and providing engagement levels 4 times above industry average.• Enhanced visibility of brand to prospective clients with 1st and 2nd place rankings and increasing overall CTR and time on site through building and managing the SEO campaign.• Increased visibility of company through Google Adwords results ranking in positions 1 and 2. Transferred focus and budget from underperforming keywords increasing click through rate (to over 30% in Aus) and lowering cost per click.• Built awareness of the brand, values and products to a focused international audience of 10+ million through the creation and placement of influential branded content.• Grew and engaged a group of email subscribers to focus promotions on as part of Electronic Direct Mail (EDM) campaign achieving an average of 30% opens vs industry standard of 14.8%.• Enhanced information flow and automation of communication to customers with implementation of SalesforceIQ CRM system providing an increase in sales enquiries (up to 10%) and percentage sales closed (up to 30% in 2nd quarter of year 2).• Increased efficiency and relevance of marketing reporting metrics allowing influential decisions to be made. Analysis led to design of multi channel re-marketing campaign increasing sales revenue over 5%.www.justmtb.co.nz