Struan Robertson
Group Digital Marketing Manager at Hypnos Beds- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Marketo Core Concepts Certification
Marketo, an Adobe CompanyNov, 2019- Sep, 2024 -
Professional Diploma in Digital Marketing
Digital Marketing InstituteMay, 2017- Sep, 2024
Experience
-
Hypnos Beds
-
United Kingdom
-
Furniture and Home Furnishings Manufacturing
-
1 - 100 Employee
-
Group Digital Marketing Manager
-
Oct 2020 - Present
Leading manufacturer of beds and mattresses for the hospitality and retail sectors. Responsible for digital strategy; project management of company website developments and all inbound acquisition tactics; PPC, paid social, display & programmatic, email and marketing automation CRM (Active Campaign). Iterative A/B testing and Keyword stategy for onsite SEO and CRO; front-end content, graphics and page layout updates via CMS (Concrete 5). Leading manufacturer of beds and mattresses for the hospitality and retail sectors. Responsible for digital strategy; project management of company website developments and all inbound acquisition tactics; PPC, paid social, display & programmatic, email and marketing automation CRM (Active Campaign). Iterative A/B testing and Keyword stategy for onsite SEO and CRO; front-end content, graphics and page layout updates via CMS (Concrete 5).
-
-
-
Autodata
-
United Kingdom
-
Motor Vehicle Manufacturing
-
1 - 100 Employee
-
Global Marketing Campaigns Executive
-
Apr 2018 - Oct 2020
Automotive Tech / Diagnostics Software. Global lead generation campaign management from strategic planning to deployment across 25 countries in EMEA, LatAm and Aus/NZ in 11 languages; creative briefs, iterative A/B testing & tracking/reporting - PPC, paid social, display & programmatic, email and marketing automation (Marketo). Management of 25 multilingual e-commerce platforms; front-end content, graphic and page layout updates via CMS (WordPress). Automotive Tech / Diagnostics Software. Global lead generation campaign management from strategic planning to deployment across 25 countries in EMEA, LatAm and Aus/NZ in 11 languages; creative briefs, iterative A/B testing & tracking/reporting - PPC, paid social, display & programmatic, email and marketing automation (Marketo). Management of 25 multilingual e-commerce platforms; front-end content, graphic and page layout updates via CMS (WordPress).
-
-
-
Just Kampers Limited
-
United Kingdom
-
Motor Vehicle Manufacturing
-
1 - 100 Employee
-
Digital Marketing Manager
-
Sep 2017 - Apr 2018
Automotive. Contracted for B2B / B2C Digital Marketing campaign management via email marketing (design & strategy / automated campaigns), display, PPC, programmatic re-marketing (Criteo), website creative, content & SEO updates via CMS (Magento), social and blog editorial creation, analytics (UA) Automotive. Contracted for B2B / B2C Digital Marketing campaign management via email marketing (design & strategy / automated campaigns), display, PPC, programmatic re-marketing (Criteo), website creative, content & SEO updates via CMS (Magento), social and blog editorial creation, analytics (UA)
-
-
-
Rubie's Masquerade Co. (UK) Ltd
-
United Kingdom
-
Wholesale
-
1 - 100 Employee
-
Trade Marketing & Digital Manager
-
Sep 2013 - Sep 2017
Licensed Apparel for Disney / Star Wars / Marvel / DC Comics. Digital Marketing: Website management, development and lead acquisition strategy; digital campaign management - display, email/HTML templates, data segmentation, PPC, paid social. Trade Marketing: management of trade show presence at Spring Fair, NEC and Spielwarenmesse, Nuremberg - B2B print advertising strategy & management, nationwide POS campaign management for retail. Licensed Apparel for Disney / Star Wars / Marvel / DC Comics. Digital Marketing: Website management, development and lead acquisition strategy; digital campaign management - display, email/HTML templates, data segmentation, PPC, paid social. Trade Marketing: management of trade show presence at Spring Fair, NEC and Spielwarenmesse, Nuremberg - B2B print advertising strategy & management, nationwide POS campaign management for retail.
-
-
-
De Wolfe Music
-
United Kingdom
-
Musicians
-
1 - 100 Employee
-
Digital & Trade Marketing Executive / Production Dept.
-
May 2007 - Sep 2013
Music Industry. PR and marketing, copy writing/content generation and website management, trade advertising management, product co-ordination, PPC & CPM banner advertising, graphic design, artwork production and sleeve notes, download store manager. Music Industry. PR and marketing, copy writing/content generation and website management, trade advertising management, product co-ordination, PPC & CPM banner advertising, graphic design, artwork production and sleeve notes, download store manager.
-
-
-
Various
-
Financial Services
-
1 - 100 Employee
-
Digital Marketing / Content
-
Jan 2002 - Mar 2007
iJack Communications (Digital Marketing Agency, London) - Account Executive. Clients from telecoms, e-commerce retail and music industry 3 yrs 9 mos The Times Newspaper - Sub-Editor (Online) www.thetimes.co.uk - Wapping, London 6 mos (contract) British Telecom - Internal Communications Executive - Holborn, London 9 mos (contract) iJack Communications (Digital Marketing Agency, London) - Account Executive. Clients from telecoms, e-commerce retail and music industry 3 yrs 9 mos The Times Newspaper - Sub-Editor (Online) www.thetimes.co.uk - Wapping, London 6 mos (contract) British Telecom - Internal Communications Executive - Holborn, London 9 mos (contract)
-
-
Education
-
2016 - 2017
Digital Marketing Institute
Diploma, Digital Marketing -
2004 - 2005
City and Islington College
Diploma, Music Studio Engineer -
1998 - 2001
University of Wales
Bachelor of Arts - BA, Communication, Marketing & Media
Community
