Renee M.
Director of Marketing, Events at AIIM International- Claim this Profile
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Bio
Kevin Mahler
I had the pleasure of working with Renee at Schmidt Market Research. In addition to her work as a research analyst, we were able to take advantage of her marketing and design skills as we moved into providing new and more effective types of data visualization. She also helped to develop processes for new areas of work at the company and executed those processes with an eye for detail and completeness that led to highly satisfied clients.
Imre Varga
I worked with Renee for over five years at Schmidt Market Research. She is an excellent communicator and always remains poised, even under the pressure of multiple projects and deadlines. Her background in marketing and design really shows in the way she presents insights through clear and effective visualizations. Over the years, we worked together on literally hundreds of projects from complicated longitudinal studies to 24-hour rapid research. She was key in developing the analytics processes for our online research communities, which became the fastest growing area of the business. She is exceptionally detail oriented and I always felt assured her projects would be done right, the first time. It was a lot of fun working with Renee over the years, and it's my pleasure to give her my highest recommendation.
Kevin Mahler
I had the pleasure of working with Renee at Schmidt Market Research. In addition to her work as a research analyst, we were able to take advantage of her marketing and design skills as we moved into providing new and more effective types of data visualization. She also helped to develop processes for new areas of work at the company and executed those processes with an eye for detail and completeness that led to highly satisfied clients.
Imre Varga
I worked with Renee for over five years at Schmidt Market Research. She is an excellent communicator and always remains poised, even under the pressure of multiple projects and deadlines. Her background in marketing and design really shows in the way she presents insights through clear and effective visualizations. Over the years, we worked together on literally hundreds of projects from complicated longitudinal studies to 24-hour rapid research. She was key in developing the analytics processes for our online research communities, which became the fastest growing area of the business. She is exceptionally detail oriented and I always felt assured her projects would be done right, the first time. It was a lot of fun working with Renee over the years, and it's my pleasure to give her my highest recommendation.
Kevin Mahler
I had the pleasure of working with Renee at Schmidt Market Research. In addition to her work as a research analyst, we were able to take advantage of her marketing and design skills as we moved into providing new and more effective types of data visualization. She also helped to develop processes for new areas of work at the company and executed those processes with an eye for detail and completeness that led to highly satisfied clients.
Imre Varga
I worked with Renee for over five years at Schmidt Market Research. She is an excellent communicator and always remains poised, even under the pressure of multiple projects and deadlines. Her background in marketing and design really shows in the way she presents insights through clear and effective visualizations. Over the years, we worked together on literally hundreds of projects from complicated longitudinal studies to 24-hour rapid research. She was key in developing the analytics processes for our online research communities, which became the fastest growing area of the business. She is exceptionally detail oriented and I always felt assured her projects would be done right, the first time. It was a lot of fun working with Renee over the years, and it's my pleasure to give her my highest recommendation.
Kevin Mahler
I had the pleasure of working with Renee at Schmidt Market Research. In addition to her work as a research analyst, we were able to take advantage of her marketing and design skills as we moved into providing new and more effective types of data visualization. She also helped to develop processes for new areas of work at the company and executed those processes with an eye for detail and completeness that led to highly satisfied clients.
Imre Varga
I worked with Renee for over five years at Schmidt Market Research. She is an excellent communicator and always remains poised, even under the pressure of multiple projects and deadlines. Her background in marketing and design really shows in the way she presents insights through clear and effective visualizations. Over the years, we worked together on literally hundreds of projects from complicated longitudinal studies to 24-hour rapid research. She was key in developing the analytics processes for our online research communities, which became the fastest growing area of the business. She is exceptionally detail oriented and I always felt assured her projects would be done right, the first time. It was a lot of fun working with Renee over the years, and it's my pleasure to give her my highest recommendation.
Credentials
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Content Marketing Certification
HubSpotFeb, 2020- Nov, 2024 -
Email Marketing Certification
HubSpotJan, 2020- Nov, 2024 -
Social Media Marketing Certification
HubSpotFeb, 2020- Nov, 2024 -
Inbound Marketing Certification
HubSpotOct, 2019- Nov, 2024 -
Google Ads - Measurement Certification
GoogleNov, 2019- Nov, 2024 -
Google Ads Shopping Certification
GoogleNov, 2019- Nov, 2024 -
Google Ads Display Certification
GoogleOct, 2019- Nov, 2024 -
Google Ads Search Certification
GoogleOct, 2019- Nov, 2024 -
Google Ads Video Certification
GoogleOct, 2019- Nov, 2024
Experience
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AIIM International
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United States
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Industry Associations
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1 - 100 Employee
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Director of Marketing, Events
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Mar 2020 - Present
AIIM International is the Association for Intelligent Information Management and provides professional training and resources for the global community of Information Professionals. As Director of Event Marketing, I am thrilled to connect information professionals from around the world with AIIM's events including The AIIM Conference, AIIM Forum Europe, AIIM Leadership Council Events, AIIM Virtual Events, and AIIM Virtual Instructor-Led Training. Additionally, using my experience in Market Research, I have been able to provide insight into AIIM's Professional Membership program to aid in marketing and product development. Show less
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Director of Marketing
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Nov 2016 - Oct 2019
As the Director of Marketing for a re-modeled entertainment venue, I developed and implemented strategies to market for aggressive growth, successfully doubling revenue in year one and sustaining revenue growth year-over-year. I manage promotion and advertising for over 200 live events a year, which included international, national and regional talent from the film, music and performance arts industries. Using data-driven decision making and a multi-channel marketing strategy fueled engagement and opportunities for responsive programming. In this newly established position, I was given creative responsibility to re-brand the organization, including developing a new company website, and contributing photography and videography. I managed our corporate and private event marketing, media relations, customer service and social media channels. Ensuring that patrons were delighted with their experience drove success and made the venue a sought-after space for patrons and talent alike. Show less
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Schmidt Market Research
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United States
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Market Research
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1 - 100 Employee
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Market Research Analyst
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Aug 2011 - Nov 2016
At Schmidt Market Research, I had the exciting opportunity to generate actionable insights for clients across a variety of industries including Retail, Financial Services, Professional Sports, Healthcare, and Higher Education. I developed the analytics process for our Market Research Online Communities (MROCs), which became the fastest growing area of the business. I also specialized in Competitive Intelligence and Voice of the Customer (VOC) research. I provided fieldwork management, statistical analysis using programs such as SPSS, data visualization and reporting for projects ranging from rapid research to longitudinal studies working with both quantitative and qualitative data. Show less
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Marketing And Public Relations Specialist
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Sep 2010 - Aug 2011
As a Marketing and Public Relations Specialist, I gained media coverage for clients in both online and print media publications, wrote articles to drive inbound marketing, and designed marketing materials. As a Marketing and Public Relations Specialist, I gained media coverage for clients in both online and print media publications, wrote articles to drive inbound marketing, and designed marketing materials.
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Picture People
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United States
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Photography
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200 - 300 Employee
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Marketer
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Apr 2010 - Oct 2010
As a Marketer for The Picture People, I gained hands-on experience in a retail setting, planning events to promote brand awareness and drive store traffic. Creating business partnerships and cross-marketing opportunities allowed us to work collaboratively with other mall tenants and add delight to the customer experience. As a Marketer for The Picture People, I gained hands-on experience in a retail setting, planning events to promote brand awareness and drive store traffic. Creating business partnerships and cross-marketing opportunities allowed us to work collaboratively with other mall tenants and add delight to the customer experience.
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Community
