Experience

Codex Protocol

• United Kingdom
• Information Technology & Services
• 1 - 100 Employee

• Head of Design + Product

  • Dec 2017 - Dec 2020

  – Designed and co-wrote the conceptual whitepaper that helped Codex raise $7M – Co-authored US provisional patent application 0346-4001 for a blockchain-based provenance documentation system – Set product strategy + roadmap, guiding junior designers to shape UX and collaborating with development team to find creative ways to ship features more efficiently – Formulated a cohesive brand strategy spanning multiple media: Logo and imagery, explainer video, responsive static… Show more – Designed and co-wrote the conceptual whitepaper that helped Codex raise $7M – Co-authored US provisional patent application 0346-4001 for a blockchain-based provenance documentation system – Set product strategy + roadmap, guiding junior designers to shape UX and collaborating with development team to find creative ways to ship features more efficiently – Formulated a cohesive brand strategy spanning multiple media: Logo and imagery, explainer video, responsive static website, email marketing and web app UX – Developed two products from concept to market, with our primary offering - the Codex Viewer - seeing 50% growth in users year over year – Guided product strategy and feature development roadmap based on user research, analytics and market data – Established an experiment-based approach to new feature development, minimizing the risk of developing new features that didn’t deliver value Show less



Weave

• Brand + Product Designer

  • Apr 2010 - Apr 2020

  Toronto, Canada Area Freelance design work covering branding, product design and storytelling.



No Longer Active

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Product

  • Jun 2016 - Dec 2017

  Las Vegas, Nevada Area – Owned the full product process (strategy, roadmap, design, functional spec) – Conducted customer development interviews to drive product strategy – Guided development through testing and prototype creation – Collaborated with CEO to develop revenue model and sales funnel – Delivered on all obligations while operating in a remote work capacity



World Design Summit - Montreal 2017

• Canada
• Architecture and Planning

• Head Of User Experience

  • Apr 2017 - Oct 2017

  Montr – Guided design and development team to revamp summit branding in response to early participant feedback – Designed a responsive web interface to facilitate an all-digital workflow for speaker talk submissions, allowing thousands of talks to be vetted efficiently – Coordinated production of a bilingual app for the summit with a custom schedule builder and networking functions that was downloaded by 97% of participants – Due to demand for its networking + group… Show more – Guided design and development team to revamp summit branding in response to early participant feedback – Designed a responsive web interface to facilitate an all-digital workflow for speaker talk submissions, allowing thousands of talks to be vetted efficiently – Coordinated production of a bilingual app for the summit with a custom schedule builder and networking functions that was downloaded by 97% of participants – Due to demand for its networking + group discussion functions, the app was left to run for 4 weeks after the summit. The final week saw 31% of attendees still using it. – Enabled a cohesive and flexible digital design system that has allowed the app to be reused for major design events around the world—including the Paris Design Summit of 2019. Show less



C-INNOVA

• Design Consultant

  • Mar 2016 - Jun 2016

  Bogota, Colombia – Accommodated future brand expansion by creating a flexible identity system that can be easily modified and used by untrained employees – Taught a full day spanish-language workshop on user experience design – Researched and presented design solutions over 2 weeks to encourage co-creation of low cost design innovations for the Colombian educational system in the International Development Design Summit



Addo Health

• Canada
• Health, Wellness & Fitness

• Design Lead

  • Aug 2015 - Feb 2016

  Halifax, Canada Area – Lead redesign of product that grew total daily active users from 10% to 26% over 4 months – Guided development of iOS and Android apps by creating and testing prototypes in the field with users – Collaborated with CEO and CTO to develop a pitch deck that won the company acceptance into The Mill accelerator in Las Vegas – Developed and implemented branding and go-to-market strategy with CEO



Nova Scotia College of Art and Design

• Canada
• Higher Education
• 100 - 200 Employee

• Entrepreneurship Sandbox Liaison

  • Jan 2015 - Apr 2015

  Halifax, Canada Area In response to the oneNS report, the Nova Scotia government created a group of organisations designed to encourage student entrepreneurship. As the sandbox liaison for NSCAD University I was tasked with locating and encouraging student entrepreneurs through talks and events, as well as connecting them to the mentors and resources they need to succeed.



Athletigen

• Graphic Designer, User Interface Designer

  • Nov 2014 - Jan 2015

  Halifax, Canada Area I was brought into Athletigen to cover a short term gap in their design capacity, including taking on the role of lead designer to cover for an employee vacation. The short timeframe necessitated rapid integration into the existing team in order to complete a diverse range of work, from package design to site wireframes, to high fidelity web-app interface mockups for developer handoff. Together with their lead designer I also played a role in a major marketing and design pivot in response to… Show more I was brought into Athletigen to cover a short term gap in their design capacity, including taking on the role of lead designer to cover for an employee vacation. The short timeframe necessitated rapid integration into the existing team in order to complete a diverse range of work, from package design to site wireframes, to high fidelity web-app interface mockups for developer handoff. Together with their lead designer I also played a role in a major marketing and design pivot in response to customer interviews and our research of the market. Show less



EUGO

• Creative Consultant

  • Mar 2014 - Jul 2014

  Cologne Area, Germany EUGO aims to be the hub for private SME placements in Europe, leveraging data and local validators to find the best and brightest in every ecosystem. I worked closely with the founder to develop branding, illustrations, explanatory diagrams, videos and creative strategy.



Lukinski

• Designer

  • Jan 2014 - Mar 2014

  Cologne Area, Germany At Lukinsky Media I rapidly assessed client needs and matched them to effective design solutions. I handled all branding work for the company and created UI mockups to be passed off to developers. I served as a German – English interpreter for several client meetings