Experience

Castle USA

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2020 - Present

  - Optimizing digital ad spend across Google Ads, LinkedIn, Facebook, Instagram and YouTube- Maintaining online store with new products, product updates, promotions, and up to date content for home page- Preparing reports for Board Meetings using data from CRM, Google Analytics and e-commerce platforms - Optimizing digital ad spend across Google Ads, LinkedIn, Facebook, Instagram and YouTube- Maintaining online store with new products, product updates, promotions, and up to date content for home page- Preparing reports for Board Meetings using data from CRM, Google Analytics and e-commerce platforms



Self-employed

• eCommerce and Marketing Strategist

  • Jan 2020 - Present

  - Tracking KPI's using Google Analytics, SQL and eComm platforms - Building teams to drive sustainable revenue growth through effective ad campaigns, email marketing, and social media management- Growing and segmenting email lists - Planning and executing product launches - Tracking KPI's using Google Analytics, SQL and eComm platforms - Building teams to drive sustainable revenue growth through effective ad campaigns, email marketing, and social media management- Growing and segmenting email lists - Planning and executing product launches



Kitsbow Apparel, benefit corporation

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Ecommerce Specialist

  • Jan 2020 - Oct 2020

  - Improving site speed and maintaining online store (Shopify)- Working directly with Director of Digital Design to maintain up-to-date content- Inventory Management- Order Management - Onboard new Shopify users

• Ecommerce Manager

  • Jan 2019 - Dec 2019

  - Led the team responsible for exceeding revenue goals in 10/12 months, with 50% growth year over year- Successfully organized and executed new customer acquisition strategies that resulted in more new customers than returning customers in 2019- Worked directly with PR Agency to coordinate product launches and seedings- Developed dashboards with Key Performance Indicators to understand goals and set deadlines- Led content creation team and worked with Lead of Design to plan and execute successful product launch campaigns (roughly one new product per month)- Developed and implemented "Welcome" email campaign for new customers- Established and Chaired monthly Product Review Board Meeting that documented issues customers experienced with products and worked directly with the leads of the Production and Design teams to identify and develop systematic solutions to product failures- Ensured online store functioned as expected on a daily basis- Wrote custom HTML/CCS to create new web pages and fix existing issues- Implemented cost-saving applications that improved the customer experience- Monitored daily orders and worked directly with Fulfillment team to confirm customer expectations were met or exceeded- Worked directly with production team and warehouse team to identify and resolve inventory issues- Created user-friendly metric system on Google Drive that quantified key performance indicators for customer service team- Developed and documented Standard Operating Procedures for Customer Service, Manufacturing and Fulfillment- On-boarded Customer Service Team- Worked with Accounting Team and Human Resources to process payroll for 8 employees

• Customer Service Manager

  • Apr 2018 - Dec 2018

  - Provided support for customers to be sure they had the best experience possible. - Fielded all incoming customer service questions via email, phone, and walk-in.- Downloaded, picked and packed all daily orders. - Implemented inventory management system for complementary goods.- Developed tracking system for customer repairs and returns. - Received and processed all incoming shipments and packaged all outbound shipments.- Worked directly with accounting team to ensure sensitive materials were received promptly.



Sage Educators

• United States
• Education Administration Programs
• 1 - 100 Employee

• Tutor / Assistant Director

  • Jan 2016 - Apr 2018

  - Managed schedule of 30+ students. - Developed and taught SAT/ACT test prep curriculum to classes of 8-10 students. - Helped students improve test prep scores (up to a 24 percentile increase). - Subjects included: AP Economics, Elementary math up to Calculus IV, elementary science up to AP Physics II, AP Biology, AP Chemistry, AP Statistics, History, English. - Assisted students with processing difficulties. - Managed schedule of 30+ students. - Developed and taught SAT/ACT test prep curriculum to classes of 8-10 students. - Helped students improve test prep scores (up to a 24 percentile increase). - Subjects included: AP Economics, Elementary math up to Calculus IV, elementary science up to AP Physics II, AP Biology, AP Chemistry, AP Statistics, History, English. - Assisted students with processing difficulties.



MindGarden Tutoring

• Tutor

  • Apr 2014 - Dec 2016

  - Managed schedule of 10+ students.- Worked extensively with students with processing difficulties.- Subjects included: AP Economics, Elementary math up to Calculus IV, elementary science up to AP Physics II, AP Biology, AP Chemistry, AP Statistics, History, English. - Managed schedule of 10+ students.- Worked extensively with students with processing difficulties.- Subjects included: AP Economics, Elementary math up to Calculus IV, elementary science up to AP Physics II, AP Biology, AP Chemistry, AP Statistics, History, English.



Papa Murphy's

• Cost Controls Manager

  • Apr 2013 - Apr 2014

  - Managed controllable expenses for 15 locations. - Systematically monitored schedules, inventories and completed quality control inspections at each location. - Identify the lowest performing stores and analyze the available data - Established Key Performance Indicators (KPIs) for each store and set goals based on these KPIs. - Performed weekly analysis on KPIs to determine lowest performing stores and worked directly with store managers to help them succeed in reaching these goals.

• Store Manager

  • Jan 2011 - Apr 2013

  - Approved Schedule for 22 employees.- Confirmed weekly purchase of raw materials (roughly $15k per week).- Responsible for Cash Control

• Customer Service Specialist

  • Mar 2007 - Jan 2011

  - Provided excellent customer service to hungry people.- Organized raw materials.- Maintained cleanliness of building.- Established closing procedures.