Experience

Hatch

• United States
• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • May 2021 - Present

  • Created exclusive branding and guidelines for 13+ separate brands, including the Iowa State Fair, Aginnovation, local food brands and restaurants, local physicians and dental offices, Des Moines Area Transportation (DART), and Mechanical Sales. This involved gathering notes from strategy meetings, sketching rough logo drafts, curating mood boards and color palettes, and collaborating with project managers and creative directors. • Presented design concepts to clients through in-person meetings, and video calls. Effectively gathered feedback and asked specific questions to refine concepts and meet client expectations. • Created standardized style guides to ensure consistency and accuracy of assets across various clients. Maintained brand standards for print and digital advertisements for over 50 clients by adhering to individual brand guidelines. • Developed detailed storyboards for client videos, outlining every major scene and incorporating graphics for animation. Collaborated with the videographer, client, and creative director to achieve the desired visual style and created unique graphics tailored for animation. • Collaborated across the creative team, including the art directors, web developers, and project managers. Conducted weekly meetings and daily check-ins with team members under my direction. • Coordinated tasks and assets for client presentations, utilized project management tools such as Basecamp for task assignment, and maintained open communication through Slack and face-to-face interactions. Show less



Storm Shearer

• Seattle, Washington, United States

• Freelance Graphic Designer

  • Dec 2016 - Present

  • Worked with a diverse range of clients, including Backpocket Brewing (brand standards and packaging), Get Fresh (juice company packaging), Chew Works (branding and packaging), Greenbelt Music Festival (branding and event assets), and Frontier Co-op (social media, production design, animations, illustrations, photo manipulation, and packaging). • Conducted discovery meetings with clients to understand their specific needs and requirements. Created mood boards, logo designs, patterns, and icons, collaborating closely with clients through various communication channels such as Zoom, email, calls, and texts. • Developed landing pages for startups and designed branded social media templates to enhance ease of use and consistent posting. Created print collateral including business cards, brochures, flyers, and information cards. Established comprehensive brand guidelines for each client, ensuring visual consistency and maintaining a cohesive brand voice. • Maintained the back-end of Frontier Co-op’s online resource database using HTML and a remote server connection. Performed tasks such as uploading images, correcting spelling mistakes, and ensuring accurate linking of items. Show less



Frontier Co-op

• United States
• Manufacturing
• 100 - 200 Employee

• Graphic Designer

  • Nov 2018 - Feb 2020

  • Recognized as one of the fastest promoted employees in July 2019, transitioning from Graphic Designer on Aura Cacia to Experience Designer on the Frontier Brand team. Assumed the role during the Aura Cacia creative director’s maternity leave, ensuring brand consistency amidst AC’s brand refresh and rebranding the their bath line for the Target and Whole Foods review. • Led the development and maintenance of brand guidelines for the Frontier CBD line, playing a key role in a tight turnaround of 7 days before the brand review with Sprouts. Independently created sketches, digital and physical mockups of 4 concepts, and presented them to the Frontier Brand team, R&D team, and CEO. • Established new brand standards and guidelines for the updated brand assets, including new colors, typography, and illustrations. • Utilized illustration skills to replicate the style of a previous designer and created new illustrations for products that required unique ingredients, becoming a valuable asset in expanding the brand’s offerings. • Collaborated with various teams and stakeholders, including the brand manager, web team, social media marketing team, R&D, quality team, and freelancers. Communication and collaboration took place in person, via email, and through Slack. Show less



Backpocket Brewing

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Head Designer

  • Aug 2018 - May 2019

  • Created labels & packaging for 13 beer products • Designed posters, table tents, social media graphics for Instagram & Facebook, Snapchat filters, & other promotional materials for events • Sole artist responsible for drafting & drawing large-scale menu boards & chalkboard murals • Created labels & packaging for 13 beer products • Designed posters, table tents, social media graphics for Instagram & Facebook, Snapchat filters, & other promotional materials for events • Sole artist responsible for drafting & drawing large-scale menu boards & chalkboard murals



John Pappajohn Entrepreneurial Center at The University of Iowa

• United States
• Higher Education
• 1 - 100 Employee

• Graphic Design Intern

  • Jun 2017 - May 2018

  • Produced brand-specific flyers, infographics, posters & other marketing materials that reached over 20,000 people • Color corrected & retouched photos for company website & marketing materials • Developed branded power point & poster templates for future design Interns to use • Produced brand-specific flyers, infographics, posters & other marketing materials that reached over 20,000 people • Color corrected & retouched photos for company website & marketing materials • Developed branded power point & poster templates for future design Interns to use