Experience

Centric Brands

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Digital Marketing Manager

  • Feb 2023 - Present

  New York, New York, United States



Outbrain

• United States
• Software Development
• 700 & Above Employee

• Account Executive

  • Sep 2021 - Feb 2023

  New York City Metropolitan Area



Newell Brands

• United States
• Manufacturing
• 700 & Above Employee

• Digital Marketing Manager | Marmot & ExOfficio

  • Oct 2020 - Sep 2021

  *Oversee paid marketing channels across all eCommerce sites, which include, SEM Paid Search, Affiliate, Display, Paid Social and Email Marketing *Manage total division Advertising & Promotion budget to develop go-to-market strategies to drive qualified traffic and increased sales across eCommerce enabled sites *Drive full funnel marketing initiatives on Amazon, inclusive of, paid search/digital advertising strategy, catalog management, promotional activations, and product… Show more *Oversee paid marketing channels across all eCommerce sites, which include, SEM Paid Search, Affiliate, Display, Paid Social and Email Marketing *Manage total division Advertising & Promotion budget to develop go-to-market strategies to drive qualified traffic and increased sales across eCommerce enabled sites *Drive full funnel marketing initiatives on Amazon, inclusive of, paid search/digital advertising strategy, catalog management, promotional activations, and product assortment *Responsible for the development and management of full year marketing calendar representing creative asset development, promotional planning, budget distribution and forecasting *Supervisor to the Associate Digital Marketing Manager, assuring goals are met to expectation to advance the individual’s career

• Associate Digital Marketing Manager

  • Jul 2019 - Oct 2020

  *Managed paid marketing channels across all eCommerce sites, which include, affiliate, SEM, display, paid social and email marketing *Aided in overseeing vendor relationships to strategically coordinate actions against marketing plans/budget *Analyzed channel performance via Google Analytics, AdWords, and multiple vendor dashboards to ensure correct pacing towards revenue goal and adjust forecasting accordingly *Spearheaded implementation of CRM customer lifecycle/journey, elevating… Show more *Managed paid marketing channels across all eCommerce sites, which include, affiliate, SEM, display, paid social and email marketing *Aided in overseeing vendor relationships to strategically coordinate actions against marketing plans/budget *Analyzed channel performance via Google Analytics, AdWords, and multiple vendor dashboards to ensure correct pacing towards revenue goal and adjust forecasting accordingly *Spearheaded implementation of CRM customer lifecycle/journey, elevating brand loyalty and conversion across the Marmot brand through post purchase customer appreciation and acquisition *Managed all digital marketing initiatives across Amazon, inclusive of, paid search/digital advertising strategy, catalog management, promotional activations, and product assortment

• Producer, Outdoor & Recreation

  • Nov 2018 - Jun 2019

  *Assembled and collaborated with internal partners to develop strategic content calendars to align with overall Marketing initiatives *Managed creative team in order to effectively and efficiently deliver best-in-class digital shelf experience while staying on mark with timelines *Orchestrated the creation and delivery of images, videos, enhanced marketing content and SEO optimized copy for all campaign and innovation launches *Acted as point of contact for DTC partners for all digital… Show more *Assembled and collaborated with internal partners to develop strategic content calendars to align with overall Marketing initiatives *Managed creative team in order to effectively and efficiently deliver best-in-class digital shelf experience while staying on mark with timelines *Orchestrated the creation and delivery of images, videos, enhanced marketing content and SEO optimized copy for all campaign and innovation launches *Acted as point of contact for DTC partners for all digital content activity in order to ensure all goals are met

• Associate Manager, Global eCommerce

  • May 2017 - Oct 2018

  Greater New York City Area *Pioneer strategic direction on innovative marketing solutions to fuel consumer education and conversion of premium technical apparel (Marmot & ExOfficio) across major e-tailers (Amazon, Rei, Backcountry.com) *Executed profitable assortment strategies through product lifecycle management, gross margin analysis, and ROI benchmarks on promotional activities *Partnered with marketing and sales teams to ensure cohesive programs and capitalize on key seasonal periods



Bloomingdale's

• United States
• Retail
• 700 & Above Employee

• Ecommerce Associate Merchandise Manager

  • Nov 2015 - Apr 2017

  Greater New York City Area

• Customer Experience Manager- Women's Shoe Division

  • May 2015 - Nov 2015

  Greater New York City Area - Assisting managing 70 associates by working in conjunction with fellow leadership team to deliver strong cohesive message in order to deliver daily goals of elevated service and sales. ' - Implementing strategies to increase the usage of MPOS (Mobile Point of Sale) technology, in order to increase customer satisfaction and daily sale statistics. - Elected as Store Captain to help raise awareness and contributions to the New York City United Way Foundation.

• Customer Experience Manager- Home Division

  • Oct 2014 - May 2015

  Greater New York City Area -Managed overall customer experience by implementing service strategies to project high levels of selling effectiveness, while positively impacting the divisions Net Promoter Score (NPS) -Collaborate with peers and senior executives to execute weekly and monthly objectives such as sales and promotional goals, credit expectations and clientelling standards. -Assisted in managing 70+ associates by resolving in the moment customer issues and coaching associates to development… Show more -Managed overall customer experience by implementing service strategies to project high levels of selling effectiveness, while positively impacting the divisions Net Promoter Score (NPS) -Collaborate with peers and senior executives to execute weekly and monthly objectives such as sales and promotional goals, credit expectations and clientelling standards. -Assisted in managing 70+ associates by resolving in the moment customer issues and coaching associates to development long-term client relationships in order to deliver quarterly goals.

• Executive Development Program

  • Aug 2014 - Oct 2014

  Greater New York City Area -A 14 week systematic development program designed to teach core values in leadership, business, and management. -Gained exposure to all facets of retail including leadership, promotional events and marketing, buying and planning, business analysis, store operations, and visual merchandising. -Developed and opened the Bloomingdales 59th Street (NYC) Holiday Shop through shipment processing, buyer and visual director relationships, inventory management and training and onboarding… Show more -A 14 week systematic development program designed to teach core values in leadership, business, and management. -Gained exposure to all facets of retail including leadership, promotional events and marketing, buying and planning, business analysis, store operations, and visual merchandising. -Developed and opened the Bloomingdales 59th Street (NYC) Holiday Shop through shipment processing, buyer and visual director relationships, inventory management and training and onboarding of seasonal associates. -Graduated from program and was promoted into Junior Executive Role.



Sport Court New England

• Associate Sales Intern

  • Jun 2013 - Aug 2013

  Andover, Massachusetts - Responsible for client and company community management across social media handles for Sport Court New England, the premier court and gym manufacturer in Middlesex County, MA - Supervised installations of multi-sport surfaces across New England by ensuring correspondence between motor-freight and contracting teams was efficiently communicated for timely completion.



Brigham and Women's Hospital

• Hospitals and Health Care
• 700 & Above Employee

• Data Processing Clerk

  • Jun 2012 - Aug 2012

  Greater Boston Area - Data processing and analysis on medical research team, by collecting customer surveys of patients using seasonal medical products. - Hands on experience with processing software and research design, through evaluating market data and presenting results to corporate managers. - Examined and collected data analytics through survey research strategies provided through training