Experience

Impact Pricing LLC

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Chief Pricing Educator

  • Jan 2019 - Present

  Reno, Nevada Area Most companies are uncertain about their pricing. Are they charging enough? Too much? How can they raise prices? The answers to these questions are found in a deep understanding of how customers perceive value. Impact Pricing uses courses, advising, and keynotes to transform your team's thinking about pricing and value. They will learn to create offerings with more value, communicate that value more effectively to buyers, and then capture more of that value with sales and pricing. In… Show more Most companies are uncertain about their pricing. Are they charging enough? Too much? How can they raise prices? The answers to these questions are found in a deep understanding of how customers perceive value. Impact Pricing uses courses, advising, and keynotes to transform your team's thinking about pricing and value. They will learn to create offerings with more value, communicate that value more effectively to buyers, and then capture more of that value with sales and pricing. In other words, you will win more business at higher prices. Impact Pricing is the only company 100% committed to pricing education. Show less



National Speakers Association - Las Vegas Chapter

• United States
• Professional Training and Coaching

• President

  • Jul 2023 - Present

  Las Vegas, Nevada, United States



MarkStiving

• United States
• Advertising Services

• Pricing Expert, Speaker, Author

  • Feb 2010 - Present

  Reno, Nevada Area I love to speak about pricing and frequently speak to groups consisting of business people from many sized companies. They leave with a smile and a much better understanding of what pricing can do for them. Author of Impact Pricing: Your Blueprint for Driving Profits; 2011 Author of Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business; 2021 Author of Selling Value: How to Win More Deals at Higher Prices; 2022 (forthcoming)



CEOWORLD magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Opinion Columnist

  • Nov 2022 - Present

  https://ceoworld.biz/author/mark-stiving/



Forbes Business Development Council

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Member

  • Sep 2021 - Sep 2023

  https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/people/markstiving/



Pragmatic Institute

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Instructor - Pricing and Product Management

  • Jul 2013 - Dec 2022

  This could be the best job ever invented. I get to help companies create and price innovative products and to help people grow their careers. Wow. Creator of their highly-rated Price course. Blogged at pragmaticpricing.com and frequent host of the podcast Pragmatic Live.



Maxim Integrated

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Director of Pricing

  • Oct 2011 - Jul 2013

  Aggressively drove the selection, adoption and implementation of a new price execution system (Model N). This project returned $100M/year in profit. Implemented a formalized process for Value-Based Pricing. This includes developing the process, creating the tools, and training the business users and the salespeople. In the first 6 months, millions of dollars of additional revenue were attributed to the process. Consulted with Business Units on best practices for specific… Show more Aggressively drove the selection, adoption and implementation of a new price execution system (Model N). This project returned $100M/year in profit. Implemented a formalized process for Value-Based Pricing. This includes developing the process, creating the tools, and training the business users and the salespeople. In the first 6 months, millions of dollars of additional revenue were attributed to the process. Consulted with Business Units on best practices for specific pricing situations. Frequently helped determine when new versions of products are appropriate. Created and managed a pricing council to get all of the pricing stakeholders (CFO, CIO, VP Finance, VP Sales & Marketing, Product Line VP's) in the same room making important strategic decisions. Assisted in optimizing overall Maxim revenue during contract negotiations. Show less



National Semiconductor

• Semiconductor Manufacturing
• 400 - 500 Employee

• Pricing Expert, Member of Technical Staff

  • Oct 2008 - Oct 2011

  Developed and implemented new pricing strategies.



Home Director

• Consumer Electronics
• 1 - 100 Employee

• President

  • Sep 2006 - Mar 2008



Destiny Networks, Inc.

• CEO & Founder

  • Jun 2000 - Dec 2006



The Ohio State University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Professor of Marketing

  • Sep 1996 - Jun 2000

  May 1999, Inducted into Phi Kappa Phi Honor Society



LTX Corporation

• Sales Engineer

  • 1988 - 1991



Advantest

• Sales Engineer

  • 1986 - 1988



ONEAC

• Telecommunications
• 1 - 100 Employee

• Design Engineer

  • 1983 - 1986