Experience

Sport Creates Memories
• Denmark
• Philanthropic Fundraising Services
• 1 - 100 Employee
• Board Member

  • Jan 2023 - Present

SassyLAB.dk - Secondhand Online ♻️
• Denmark
• Consumer Goods
• 1 - 100 Employee
• Advisory Board Member

  • Oct 2022 - Present

Micro Macro Studio
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee
• Strategic Advisor

  • Sep 2022 - Present


creativewood.dk

• Denmark
• Design
• 1 - 100 Employee

• Business Angel / Investor

  • May 2021 - Sep 2022

  Business Angel in the company Creative Wood, with the purpose to add investment and sweat equity. Creative Wood, known from the danish TV show Løvens Hule (Dragons' Den) is a 2 year old company, and have gained great succes in designing and producing acrylic and wood products for events, private homes, companies etc. Business Angel in the company Creative Wood, with the purpose to add investment and sweat equity. Creative Wood, known from the danish TV show Løvens Hule (Dragons' Den) is a 2 year old company, and have gained great succes in designing and producing acrylic and wood products for events, private homes, companies etc.



Anthill Agency

• Denmark
• Advertising Services
• 1 - 100 Employee

• Direktør for People & Development

  • Nov 2018 - Jun 2020

  Responsible for ensuring implementation of the new strategy in relation to a cooperate repositioning. Coaching and development of managers at different levels. Develop and implement a HR Strategy based on the ambition of attracting and retaining employees. Results: Implementation of a HR Strategy, including employee Journey, employer branding etc. Establishment of a management group and increasement of managerial competencies related to people management. Cooperate strategy converted to measurable results at org.- , team- and employee level. Show less



Söderberg & Partners Danmark

• Denmark
• Insurance
• 100 - 200 Employee

• Kommunikationsdirektør

  • Jan 2016 - Oct 2018

  Responsible for internal and external communication, marketing and HR in Denmark. Dialogue with stakeholders and franchisees. Pioneer in the change management process for new franchise companies. Results: Has built up a strong brand in Denmark: - starting from zero in 2016 to be a well-known brand after 2 years among media, suppliers and potential clients, parallel to a growth that placed the company as the second largest broker in Denmark. Developed and implemented a digital communication strategy which has resulted in an increase of followers at appointed social media platforms and visitors at the website. Has been the frontrunner and creator of a joint company culture with shared core values across geography and franchise units. Show less



Dahlberg Assurance Brokers (i dag en del af Söderberg & Partners)

• Head of Sales and Marketing

  • May 2012 - Dec 2015

  Responsible for dahlbergs marketing, including marketing in general, web and digital strategy and execution of this, Business relations etc. Responsible for dahlbergs sales across the company, including strategic sales and business relations, management of key account managers etc. Results: Establishment of an franchise organisation with individual franchisees for increasement of turnover and cross selling. Establishment of an internal call center which resulted in an increasement for meeting activities for the sales team with high hitrate Show less



Cost Benefit

• Partner

  • Oct 2010 - Jan 2012

  Responsible for external assistance for smaller companies in need of commercial initiatives to help their business grow. Responsible for external assistance for smaller companies in need of commercial initiatives to help their business grow.



Q Marine

• Maritime Transportation
• 1 - 100 Employee

• Partner

  • Mar 2008 - Oct 2010

  Working partner in a company specialized in insurances for yachts. In charge of partnerships, sales & marketing and general daily operations. Working partner in a company specialized in insurances for yachts. In charge of partnerships, sales & marketing and general daily operations.


Rasmussen Assurance
• Salgs- og marketingschef

  • Mar 2004 - Mar 2008

Fair Forsikring
• Insurance
• 1 - 100 Employee
• Salesmanager

  • Sep 2001 - Mar 2004

Trekroner Forsikring
• Supervisor

  • Mar 1998 - Sep 2001