Experience

TotallyMoney

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Senior Creative Designer

  • Jan 2022 - Present

  Working in the marketing team, with company wide stakeholders.Team focused:• Managing the creative teams weekly workload. Connecting with stakeholders on brief requirements, assessing the scope, assigning the work and helping with design reviews.• Proofing and reviewing email templates, to check structural consistency, spot areas to improve and keeping an eye on any possible bugs.• Working closely with copywriters, stakeholders and agencies on creative concepts.• Presenting my work regularly in creative, marketing and company wide meetings as well as design critiques. • Highlighting the role of the creative team by writing blog posts, to bring out our ways of working.• Developing new processes, such as creating a new briefing document for our social ads to gather all of the details needed up front and help streamline the process for all sides.• Hiring new creative designers. I've been a part of the full process from reviewing CVs and portfolios in Workable to short listing the most suitable candidates for us to interview as well as taking part in the initial and second interviews with the Head of Creative and deciding who to take forward. Design work:• Producing creative static and motion advertisements for social campaigns.• Producing email templates that fit into their journeys and into the full CRM design system. • Helping stakeholders achieve their performance targets by optimising our creatives.• Managing and growing our CRM design system, in connection with the main design system. Show less

• Creative Designer

  • Sep 2018 - Jan 2022

  Working in all areas of the business, from brand and marketing to product.Marketing:• Creating social advertising campaigns for multiple channels such as Facebook, Instagram, Google Display Network and TikTok among others. Focusing on designs that deliver high performance.• Designing new customer email templates for both product and marketing, focusing on creating cohesive journeys.• Building and further developing a CRM design system that compliments the UI one, focusing on the channels different needs and requirements.• Designing prints for outside events and in-house HR initiatives, such as flyers, posters, stickers and yearly planners among others.Product:• Taking on the company re-brand as a team in 2019, I worked on multiple touch points.• Re-branding several key pages for the company, from taking part in initial workshops with UX designers and other key stakeholders to developing the final UI.• Re-branding both iOS and Android native apps, developing key areas of the UI such as the splash screen and onboarding, building Marvel prototypes for sign off and doing the final developer hand off in Zeplin.• Workshopping key features with the UX designers, copy team and product managers such as ‘Credit Score Analysis’ and doing the final UI design for it. Show less



CareDogs Charity

• United Kingdom
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Creative Designer (volunteer)

  • Apr 2021 - Jan 2022

  CareDogs charity seeks to solve social isolation in older people through dog adoption, a befriending network and local community support. • Working closely with the founder and trustees of the charity to further develop their website. • Designing new pages, from initial wireframe to high fidelity UI. • Designing print material such as flyers and posters to help the charity spread the word as well as other branded assets. • Further developing their social media design, from standard posts to gain new volunteers to launching new events with partners. Show less



CareDogs Charity

• United Kingdom
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Product Designer (volunteer)

  • Jun 2020 - Jul 2020

  • Working closely with the founder and trustees of the charity to re-design their website. • Workshopping and developing key user personas and journey maps. • Designing all pages, from initial wireframe, low fidelity UX to high fidelity UI. • Setting up a Sketch design library, to help keep future iterations consistent. • Doing the final developer hand off in Zeplin. • Working closely with the founder and trustees of the charity to re-design their website. • Workshopping and developing key user personas and journey maps. • Designing all pages, from initial wireframe, low fidelity UX to high fidelity UI. • Setting up a Sketch design library, to help keep future iterations consistent. • Doing the final developer hand off in Zeplin.



Not On The High Street

• United Kingdom
• Retail
• 100 - 200 Employee

• Digital Designer

  • Sep 2018 - Sep 2018

  • Creating banners for their homepage, to feature new collections. • Creating both static and motion social media content for their feed and stories, to promote their products and for competitions. • Working on editorial design for their seasonal print catalogue for end of the year, featuring small brands from their site. • Creating banners for their homepage, to feature new collections. • Creating both static and motion social media content for their feed and stories, to promote their products and for competitions. • Working on editorial design for their seasonal print catalogue for end of the year, featuring small brands from their site.



Fabletics

• United States
• Retail Apparel and Fashion
• 500 - 600 Employee

• Digital Designer

  • Jun 2017 - Jun 2018

  • Being responsible for my own briefs from initial concept to the final output. • Covering for the Lead Designer when needed, with project management, mentoring and teaching other designers. • Design and coding of customer emails, digital campaigns & promotions. They were used in all platforms, from social, email to the online shop collection pages. • Working on the print design for several events, from welcome posters, timetables, menus, flyers to clothing tags and large scale decals. • Leading on the re-designing and coding a customer conversion email series with copywriters for EU countries the brand operates in, with a new focus on the Fabletics lifestyle. • Leading on the design of a HTML based customer loyalty email series. I took inspiration from the US one, adapting it to a different market for Europe. I pushed for it to be fully coded to create a better customer experience and to give the CRM team the ability to adapt it further based on customer testing. Show less



Gousto

• United Kingdom
• Food and Beverage Services
• 500 - 600 Employee

• Graphic Designer

  • May 2017 - May 2017

  • Working on concepts for a re-design of their visual identity. • I explored multiple visual directions for the brand. Taking them from moodboards to initial logo ideas. • Mocking up options to show how they could be used in other touch points for the brand from motion to packaging design. • Working on concepts for a re-design of their visual identity. • I explored multiple visual directions for the brand. Taking them from moodboards to initial logo ideas. • Mocking up options to show how they could be used in other touch points for the brand from motion to packaging design.



Not On The High Street

• United Kingdom
• Retail
• 100 - 200 Employee

• Graphic Designer

  • Apr 2017 - May 2017

  • Designing customer emails and marketing campaigns. • Designing homepage banners. • Designing social media content for their live feed. • Designing customer emails and marketing campaigns. • Designing homepage banners. • Designing social media content for their live feed.



achica

• United Kingdom
• Retail
• 1 - 100 Employee

• Graphic Designer

  • Mar 2017 - Apr 2017

  • Designing a logo and packaging for a new product line of homewares called Hotel Living. • Designing a logo and packaging for a new product line of homewares called Hotel Living.



VALO Lifestyle

• London, United Kingdom

• Co Founder & Graphic Designer

  • Feb 2015 - Jan 2017

  • Leading on the development of the brand guidelines. • Developing the visual design of the e-commerce shop and working with a freelance developer on getting the updates live. • Designing prints for the brand from business cards, stickers, leaflets to thank you cards to be added with orders. • Designing a stationery range, inspired by gemstones. The range included a large selection of products from notebooks, weekly planners to wrapping paper, tags and cards. I worked in all areas, from photographing the gemstones, to the graphic design of the prints, customer research and finding the best printers. Show less



Somsola Shop

• Graphic Designer

  • Jun 2010 - Feb 2015

  • Transferring the whole online shop to a new platform on Shopify. • Working with the developers on changes to the websites template. • Designing monthly homepage banners and marketing emails. • Transferring the whole online shop to a new platform on Shopify. • Working with the developers on changes to the websites template. • Designing monthly homepage banners and marketing emails.