Experience

Unisport Denmark / Virklund Sport

• CEO

  • May 2020 - Present

  General Management & Business development General Management & Business development


eyeLearn ApS
• CEO & Co-owner

  • Sep 2016 - May 2020


Unisport Group

• Finland
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Board member

  • Feb 2018 - Apr 2020

  Owned by Vakaa Partners Oy Owned by Vakaa Partners Oy



KOMPAN A/S

• Poland
• Printing Services
• 1 - 100 Employee

• Global Marketing Director

  • Jul 2010 - Jun 2016

  The company designs, produces and sells outdoor playground equipment for children in more than 65 countries around the world, has own sales subsidiaries in 20 countries and is the global market leader within the industry. In 2014 the turnover was 1.5 billion DKK. Reporting to CEO Connie Astrup-Larsen and is part of Extented Group Management. Area of responsibility: • Responsible for the global marketing activities, managing 10 people in the team in HQ and with additionally 7 marketing employees situated in sales subsidiaries in Europe, Asia, Australia and US (dotted lines). • The global marketing budget (50 m.DKK). • Responsible for the commercial part of Product Innovation, incl. cross-organisational coordination (heading the board that handles the Stage-Gate process). • Responsible for the go-to-market strategy for new product launches incl. development of activities related to new launches. • Responsible for the global pricing and discount strategy. • Is responsible for all lead generating activities for the Sales organization (incl. web sites, SEO & SEM, catalogues, e-shots, telemarketing, conferences & seminars and exhibitions). • The global assortment strategy. • Overall responsible for the Kompan Play Institute, the company’s own in-house research and knowledge centre. • Responsible for the Design & Draw function (CAD drawings, 3D Studio Max, renderings and drawings used for visualizing KOMPANs ‘offering’ during the sales process). • Participating in Business Reviews with all Sales subsidiaries reviewing all local initiatives and activity plans and P&L performance. Show less



Royal Unibrew

• Denmark
• Food & Beverages
• 700 & Above Employee

• Pan-Baltic Marketing Director, Royal Unibrew Baltic

  • 2003 - 2010

  The company develops, sells and markets locally produced beverage products. In 2010 the turnover was 575 m.DKK Reporting to the Baltic CEO. Member of the Pan-Baltic management team and part of both the Lithuanian management team and the Latvian/Estonian management team for the daily operations. Responsible for all Marketing operations and Product Development in the Baltic countries for Beer, Juice, Mineral water, CSD, Ice Tea and Still Drinks. The company develops, sells and markets locally produced beverage products. In 2010 the turnover was 575 m.DKK Reporting to the Baltic CEO. Member of the Pan-Baltic management team and part of both the Lithuanian management team and the Latvian/Estonian management team for the daily operations. Responsible for all Marketing operations and Product Development in the Baltic countries for Beer, Juice, Mineral water, CSD, Ice Tea and Still Drinks.



Rynkeby Foods A/S

• Denmark
• Food and Beverage Services
• 100 - 200 Employee

• Marketing Manager

  • 1993 - 2003

  Reporting to the CEO. Part of the management team. Had 5 direct reports in the team. Responsible for the company’s marketing operations, product development and construction of recipes. Worked with both the Out-of-home and Retail sales organizations. Most visible results: • The invention of the monkey ‘Rynke’ as spokesperson for Rynkeby (still used today!) • Inventing the product ’16 Sweet Oranges’. A powerful idea build on a simple consumer insight. The product immediately became the bestselling orange juice in DK and has successfully been distributed in more countries. • Launch of ‘Bonanza’ concentrated soft drink. Reached 25% market share in just 3 months. Show less