Experience

Marina Bay Sands

• Singapore
• Hospitality
• 700 & Above Employee

• Senior Officer, Special Events

  • Sep 2022 - Present

• Primary Research Analyst, Strategic Planning and Analysis

  • Jun 2021 - Sep 2022

  The Research Analyst of strategic planning and analysis is part of a small, agile, fast-paced, and high-impact group that supports the needs of the team through research, analysis, project management, and executive presentations. Job responsibilities: • Participated in analyses of multi-billion potential market opportunities for Las Vegas Sands. • Executed special projects as assigned by the senior management. • Supported the development of casino long-term strategic plans for… Show more The Research Analyst of strategic planning and analysis is part of a small, agile, fast-paced, and high-impact group that supports the needs of the team through research, analysis, project management, and executive presentations. Job responsibilities: • Participated in analyses of multi-billion potential market opportunities for Las Vegas Sands. • Executed special projects as assigned by the senior management. • Supported the development of casino long-term strategic plans for Marina Bay Sands. • Evaluated customers, competitors, the industry, and macro trends for Marina Bay Sands. • Developed business cases, financial analyses, and executive presentations for key strategic initiatives. • Collaborated with analytics teams to convert complex analyses into concise executive presentations.

• Data Analyst

  • Dec 2019 - May 2021

  Data Analyst at Revenue Optimisation Department, specialising in Gaming Optimisation. • Assisted the Manager of Analytics in the evaluation, analysis and recommendation of initiatives as related to casino operations and casino marketing. • Provided in-depth analysis and revenue tracking of the products and promotions, incorporating various statistical methodologies (such as logistic regression and cluster analysis) in order to determine the most profitable products and patrons. •… Show more Data Analyst at Revenue Optimisation Department, specialising in Gaming Optimisation. • Assisted the Manager of Analytics in the evaluation, analysis and recommendation of initiatives as related to casino operations and casino marketing. • Provided in-depth analysis and revenue tracking of the products and promotions, incorporating various statistical methodologies (such as logistic regression and cluster analysis) in order to determine the most profitable products and patrons. • Analyzed, maintained, improved the casino databases and made presentations to management highlighting key trends and recommendations • Worked closely with the team to generate algorithms and created predictive models to identify potential high-value customers and the corresponding re-investment and acquisition strategies required to influence behaviour and repeated visitation.



The Star Entertainment Group

• Travel Arrangements
• 700 & Above Employee

• Technical Leadership Graduate

  • Jan 2019 - Dec 2019

  This is a group-wide leadership program which was aimed at creating a bespoke 'fast-track' career pathway. It was tailored based on previous study, individual career objectives and business needs. As a data strem graduate, three rotations are across: • Business Change Team • Data Engineering Team • Gaming Performance and Analytics Team This is a group-wide leadership program which was aimed at creating a bespoke 'fast-track' career pathway. It was tailored based on previous study, individual career objectives and business needs. As a data strem graduate, three rotations are across: • Business Change Team • Data Engineering Team • Gaming Performance and Analytics Team



Airbike Australia

• Australia
• Travel Arrangements
• 1 - 100 Employee

• Senior Marketing Officer

  • Jul 2017 - Jan 2019

  Airbike is Sydney’s first station-less bike sharing platform that is designed to make inner-city transport fast, convenient and healthy. Job routine includes but not limited to: • Design User Interface on mobile app, generating 3800 users • Create social media content followed by 280 users • Event coordinator while serving up to 500+ audiences at the launch day Airbike is Sydney’s first station-less bike sharing platform that is designed to make inner-city transport fast, convenient and healthy. Job routine includes but not limited to: • Design User Interface on mobile app, generating 3800 users • Create social media content followed by 280 users • Event coordinator while serving up to 500+ audiences at the launch day



Aristocrat Gaming

• Gambling Facilities and Casinos
• 700 & Above Employee

• Marketing Intern

  • Mar 2018 - Jun 2018

  • Conducted venue analysis for casino operators • Assisted in monthly CEO report • Generated 2015-2017 new product performance report • Conducted venue analysis for casino operators • Assisted in monthly CEO report • Generated 2015-2017 new product performance report



Talisman Group

• Las Vegas, Nevada Area

• EZ Baccarat Marketing Strategist

  • Mar 2016 - Mar 2017

  • Developed social media account and content with 2,000 views per post • Collected data from up to 1,000+ mass market players • Analysed findings and wrote monthly report • Developed social media account and content with 2,000 views per post • Collected data from up to 1,000+ mass market players • Analysed findings and wrote monthly report



Galaxy Entertainment Group

• Hospitality
• 700 & Above Employee

• Marketing Intern

  • Jun 2016 - Oct 2016

  Working at casino activation and promotion team of Gaming marketing services. Duties are included: • Allocated prize set up for weekly marketing events • Assisted to hold monthly VIP events • Developed communication skills in serving 20 exclusive VIP players weekly Working at casino activation and promotion team of Gaming marketing services. Duties are included: • Allocated prize set up for weekly marketing events • Assisted to hold monthly VIP events • Developed communication skills in serving 20 exclusive VIP players weekly



Scientific Games

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Sales Intern

  • Jun 2014 - Aug 2014

  • Accomplished a 3-level progressive link Jackpot project • Acquired product knowledge and game rules of 10 table game variant • Named Outstanding Intern • Accomplished a 3-level progressive link Jackpot project • Acquired product knowledge and game rules of 10 table game variant • Named Outstanding Intern