Marketing Consultant

• Apr 2023 - Present

Growth Marketing Director

• Sep 2021 - May 2023

Reviewed and interpreted 20 quantitative and qualitative data sets on customers usage patterns, which uncovered insights into 2 new products. Boosted overall performance of 6 PPC and SEO strategies, improving MOF metrics by 250%. Supervised 5 aspects of email marketing campaigns, including developing content calendars and copywriting emails, boosting leads by 15%. Reported to VP of Marketing. Submitted detailed reports to upper management that summarized 10 successful marketing KPI’s such as lead generation and conversion rates while managing a six figure budget. Directed implementation of growth strategies to meet aggressive company growth goals. Show less

Product Growth Marketing Manager

• Feb 2020 - Oct 2021

Led a dedicated Growth Team of 6 and a cross functional team of 4 within Business Development, Customer Success, Product Development, and Product Marketing. Partnered with the head of marketing to automate the creation of reports on conversion rate, traffic, conversion funnel, and retention, saving 72 hours of manual reporting per week. Spearheaded full funnel growth initiatives revolving around TOF customer acquisitions for enterprise API clients within the ultra-competitive B2B industries. Managed a cross-functional growth team and implemented an infrastructure for high velocity growth experimentation to target user engagement KPI's. Increased testing velocity resulting in a 3x increase in full funnel ROI within 3 months. Led the implementation of a business intelligence multi-team multi-asset project involving the Lead Developer, an external IT agency, MixPanel, VWO, Google Tag Manager, and Segment.io. Show less

Digital Marketing Director

• May 2019 - Feb 2020

Initiated planning, managing, and executing four large consumer campaigns across digital and offline channels and working with cross-functional teams to acquire and retain SaaS users. Facilitated marketing plan and budgets which included the recruitment of 3 new team members and re-branding. Resulted in an increase of social media followers by 400% within 2 months.

B2B Demand Gen Manager

• Dec 2018 - May 2019

Improved analytics system for website and product side user tracking by identifying new customer segments. Created and implemented cohort testing and messaging for retargeting campaigns. Resulted in a 2x increase in app conversion rates while decreasing lead times by 50%.

Ecommerce Marketing Manager

• Oct 2016 - Dec 2018

Spearhead B2B and B2C growth marketing operations for wholesale, reseller and launched the Direct to Consumer vertical. Directed internal and external teams, fostering creativity, communication, and collaboration to deliver innovative strategies and data-driven direction while managing SEM budgets. Managed product marketing tasks for two new products. Increased organic website traffic by an average of 20% YoY by implementing content marketing and marketing automation through HubSpot to implement programs to boost average online conversion rates by 50%. Achieved B2B growth of 68% YoY in vertical sales through implementation of ABM and Marketing Automation systems. Launched retargeting and audience segmentation programs, boosting campaign response by 62% with a decrease in ACOS by 25%. 5x increase in D2C and implemented B2B marketing strategies to drive 15% sales growth during our lowest volume quarter. Show less

Co-Founder

• May 2013 - Nov 2017

Seed Funders was started as my way to give back and help Concept Stage Startups by connecting my network of Seed Funding Angel Investors. This has grown organicaly into a connecting service for hundreds of Startups to find and connect with Angels Investors who are looking for these very infant stage startups who are seeking seed funding of $10,000-$100,000 of Round 0 Funding for use in development and implementation. If you are an investor and would like to connect with Concept Stage Startups then connect with me and I can provide you with executive summaries for startups who meet your criteria. If you are a startup in your Concept or development stage and would like to connect with our network of hard to find investors who are looking for startups, then connect with me and we can help you put together the needed info to connect to those investors who are looking for your type of offering. Show less

Director Marketing Analytics/Paid Media

• Dec 2014 - Oct 2017

Research and develop brand advertising strategies and KPI's of success. I Developed and standardized necessary internal dashboards for critical analysis of business results and lead funnel health reporting key performance indicators for cross-functional teams Maintain and support marketing data intelligence, including the attribution, analysis, reporting and dashboards of key marketing metrics and KPIs I worked on and managed projects with multi-million dollar ad budgets as well as small business budgets. Analyze campaign performance data from our internal tools to evaluate the successfulness of the strategy and make adjustments within the strategy as needed based off of the data. Develop, test, and analyze keywords, ad copy, bidding strategies, and ad groups to maximize potential impression volume and overall efficiency. Develop forecasts and budgets for online advertising campaigns with the ability to execute spend optimization decisions rapidly. Show less

Strategic Marketing MBA Candidate Intern

• Jan 2014 - Nov 2014

Optimized reporting and dashboards of key marketing metrics and KPIs. Communicate in formal presentation settings including medium sized groups, internal and external project teams and business unit events; develop written communications to address varied styles and information needs Support business design activities related to application, data and packaged solutions Analyze requirements and develop high-level and detailed business process designs to the elementary business process Show less

Search Marketing Data Analyst

• Jan 2009 - Nov 2013

Managed projects for designing data models for full customer journey metrics within SEO, PPC, Social paid ads, and email marketing for video, display & social media. Provided data based suggestions for marketing and sales plans, conduct experimentation on marketing mix CRO for campaigns, platforms. Provide forecast marketing and ad spend ROI data for marketing and sales budgets. 3 direct reports which I supervised in the hiring and training. Benchmarked metrics and KPI's for all paid and organic marketing. Worked with Product Marketing Managers in the testing and implementation of a customer retention program which resulted in a 25% increase in retention and doubled our client satisfaction ratings. Build attribution models for referral and incentive programs that sales and marketing teams used to increased referral sales by 30%. Migrated back shop operations from outsourced vendor to new in-house staff saving 25% per year. Show less

Search Engine Optimization Specialist

• Jan 2008 - Jun 2009

Product Research Specialist

• 2006 - 2008

Developed team and individual performance metrics for our influencer and referral programs. Worked on projects for revamping product messaging, branding and value statement, to position products to capitalize on emerging markets. Worked with cross-functional teams on the production and purchase of media and PR. Educated distributors about product and product placement Managed multiple projects at once, including the creation of product Logos, product pages, Digital Press Kit, with only 10 weeks of lead time. Show less