Stewart Parsonson

National Sales Manager at Primedia Instore
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Location
ZA

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Experience

    • South Africa
    • Retail
    • 1 - 100 Employee
    • National Sales Manager
      • Jul 2019 - Present

      Manage a team of 9 direct reports and 16 indirect reports Key Functions:• Develop, manage and execute business strategy, budget and spend at a macro and micro level• Management of revenue from each individual chain partner• Overall performance management and performance reporting• Client negotiation of payment terms, rate card and service level agreements. • Management of staff and all KPI performance for individuals and team • In trade coaching

    • Regional Sales Manager
      • Feb 2018 - Jul 2019

      Manage a team of 3 direct reportsKey Functions:• Develop, manage and execute Sales strategy for the coastal regions.• Performance management • Management of staff and all KPI performance for individuals and team • In trade coaching

    • Senior Account Manager
      • Jul 2015 - Feb 2018

      Key Functions:• Generate sales revenue for an existing portfolio of clients• Negotiation of budgets and revenue across multiple retail chains• Presentation of sales pitch and ROI • Management of external relationships with client, brand, procurement and sales departments• Management of internal relationships with Operations, Marketing and Trade Rights• Performance management of direct report

    • Food & Beverages
    • 700 & Above Employee
    • Key Account Manager
      • May 2012 - Jun 2015

      Manage 3 Key Accounts within District West, Egoli: • Liquor City• Tops at Spar• Strategic Independent Redistributors Key Functions: • Management of discount calendars and buying in at store level • Negotiation of pricing and space • Management of merchandising team with regards to implementation of promotions in store, as well as displays and fridge space • Managing of promotions and activations

    • Account manager
      • May 2010 - May 2012

      Manage 48 independent liquor stores and strategic wholesalersKey Functions:• Negotiation of sales in stores• Negotiation of pricing and space• Management of merchandising team with regards to implementation of promotions in store, as well as displays and fridge space• Managed independent dealing calendar

Education

  • University of Johannesburg
    Bachelor of Commerce (B.Com.), Marketing/Marketing Management, General
  • Parktown Boys
    High School

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