Stewart Coggin

Head of Acquisition at Football Index
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Contact Information
us****@****om
(386) 825-5501
Location
London Area, United Kingdom, GB
Skills

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Credentials

  • Google AdWords certification - search advertising
    Google
    Jan, 2017
    - Oct, 2024

Experience

  • Football Index
    • United Kingdom
    • Gambling & Casinos
    • 1 - 100 Employee
    • Head of Acquisition
      • Jun 2019 - Present

      - Managing a multi-million pound annual marketing budget for above and below-the-line activity- Overseeing above-the-line agency on TV, radio, London Underground and pitchside LED activity- Negotiating club sponsorships with Nottingham Forest, QPR, Fulham and Bristol Rovers- Developing and implementing paid social and digital advertising strategy on Facebook, Instagram, Twitter, YouTube, Google Adwords and Programmatic- Acquisition activity led to a 200% increase in Football Index users between January 2019 and March 2021- Overseeing the updating of the various platforms with fresh new content by organising and coordinating all necessary assets- Two direct reports; Digital Marketing Executive and Affiliate Manager- Analysing campaigns with AppsFlyer, Google Analytics and MixPanel to gather visitor data and determine efficiency and areas for campaign improvement- Working with other departments to develop timelines coinciding with new product releases, ad campaigns, or other brand messages- Working to agreed CPA and CPI targets

    • Web Traffic Manager
      • Sep 2017 - May 2019

      - Developing and implementing paid social and digital advertising strategy on Facebook, Twitter, YouTube and Google Adwords.- Maintaining the advertising platforms with fresh new content by organising and coordinating all necessary assets.- Analysing campaigns with tracking systems to gather visitor data and determine efficiency and areas for campaign improvement.- Working with other departments to develop timelines coinciding with new product releases, ad campaigns, or other brand messages.- Working to agreed CPA and CPI targets.

  • Adapt Worldwide
    • Digital Marketing Consultant
      • Oct 2016 - Present

      - Re-writing ad copy on behalf of Google to transition advertisers’ standard text ads to the new expanded format.- Undertake keyword research campaigns using the keyword planner on behalf of Adapt’s clients.

  • GREENWAYS PUBLISHING LTD
    • United Kingdom
    • Writing and Editing
    • Digital Consultant
      • Mar 2015 - Present

      - Looking after the company's suite of eight websites, including managing the Snack Media agency, managing advertising space, uploading content and managing the sites from an SEO perspective.

  • Teamer
    • Digital Marketing Consultant
      • Sep 2016 - Feb 2018

      - Establishing new partnerships with other sports companies to drive users to the team management app.- Overseeing Teamer's Google Adwords campaigns.- Running targeted email campaigns on Ongage to attract new users, including running A/B tests on copy/subject lines to increase conversions.- Writing content for the Teamer blog.

  • PlayFootball
    • Digital Marketing Manager
      • Jan 2015 - Aug 2016

      - Planning each online campaign across PlayFootball’s range of products (5-a-side leagues, casual/block bookings, children’s parties and functions).- Managing the Google Adwords campaigns for the 26 centres by increasing/decreasing bids dependent on keyword performance, eliminating low converting keywords, testing ad copy, improving ad extensions, with the aim of increasing conversion rates. - Optimisation of landing pages including content writing and identifying areas for improvement for SEO.- Managing the paid and organic campaigns on Facebook and Twitter after sourcing imagery from the designer.- Utilising the existing database to implement email and text marketing campaigns. - Analysing the website performance to identify trends.- Delivering regular reporting on all digital campaigns for internal KPI reporting.

  • About.com
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • World Soccer Guide
      • Dec 2009 - May 2016

      - Writing and researching articles/blogs for publication on: worldsoccer.about.com.- Promoting the site via my Twitter and Facebook pages, engaging with followers.- Managing and moderating the site’s forum and user comments on blogs.- Email marketing, including a weekly newsletter.- Ensuring smooth navigation and user friendly experience around the site.- Implementing ecommerce, HTML and SEO skills.

  • Green Star Media
    • Digital Marketing Manager
      • Mar 2012 - Dec 2014

      - Managing Green Star Media's SEO and social media strategy for its range of football and rugby coaching advice websites.- Increasing subscriber numbers for Green Star Media's range of products via SEO, email marketing, online advertising and partnerships with other coaching companies.- Writing a weekly solus to promote Green Star Media's premium product, Elite Soccer Magazine.

  • Eurosport
    • United Kingdom
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Freelance Writer
      • Oct 2011 - Mar 2014

      - Writing match reports and minute-by-minute updates on: uk.eurosport.yahoo.com- Producing 150 words on the final whistle and 400-600 within 15 minutes.

  • PERFORM
    • Premierleague.com Online Editor
      • Jul 2007 - Oct 2011

      - Writing and sub editing news, features, reports and press releases for publication.- Making editorial judgements to ensure that the website remained ‘on message’ and supported the Premier League’s agenda.- Promoting Premier League initiatives and those of its many partners, such as Barclays, Nike and EA Sports through high quality content.- Using interpersonal skills to manage relationships with partners.- Attending and reporting on Premier League post-match press conferences.- High attention to accuracy and house style. Constant need to meet deadlines and work as a team to achieve this.

  • Goal.com
    • Chief Editor International
      • Mar 2002 - Sep 2004

      - Managing a team of writers, including assigning tasks, devising rotas and providing constructive feedback on work.- Overall co-ordination of and responsibility for Goal.com’s content and style.- Writing match reports, previews, news and features, and operating the website’s content management system.

Education

  • Kingston University
    English Literature & Journalism, 1st
    2004 - 2007

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