Experience

Rain or Shine Rescue

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Volunteer

  • Jul 2023 - Present

  Rain or Shine Rescue is a non-profit animal rescue based in New York City. We pull the animals that are most at-risk in shelter environments, including seniors, special-need cases, and the ones that need medical or behavioral rehabilitation. Once they come into foster care, we provide the support they need to become healthy, adoptable pets and work towards finding each and every one of them the loving forever homes they deserve. We look forward to establishing a network of fosters, adopters and volunteers in NYC and beyond, including the Hudson Valley, Vermont, Massachusetts, New Jersey to Pennsylvania. Show less


Tipico - North America
• United States
• Technology, Information and Internet
• 1 - 100 Employee
• Web Marketing Manager

  • Jul 2023 - Present


2U

• Germany
• Advertising Services
• 1 - 100 Employee

• Global Media and Growth | Automation Strategy

  • Oct 2022 - Jul 2023

  Sr Growth Analyst- Developing and executing content, operations and marketing automation strategies to improve content creation and distribution processes to increase traffic, leads and revenue.- Collaborating with cross-functional teams to identify areas for automation and analyze processes to determine automation opportunities.- Working with technology teams to design and implement automation solutions that meet business requirements.- Monitoring and evaluating the effectiveness of content automation solutions, making recommendations for improvement as needed, Show less

• Organic Demand Generation | Growth

  • Jan 2020 - Oct 2022

  Growth Analyst- Responsible for revenue optimization for a portfolio of 14 organic websites that exceed 30% growth in leads YoY- Generated new strategies and conducting A/B Testing- Supported leadership with strategic initiatives to improve the team as it scales across product lines and into emerging markets- Developed strategic roadmaps for three websites, finding creative, strategic ways to grow year over year, maximizing revenue potential, building brand awareness, and mitigating risk. - Monitored a real-time database of all site changes and trends in site traffic, prospects, and conversions from a revenue perspective, responding quickly to fluctuations with cross-functional peers on SEO and CRO.- Served broader team needs re: reporting, analysis, insights and strategic recommendations as situations arise, using tools like Excel, BrightEdge, Tableau and Ahrefs.- Utilized Jira for creating, tracking, and monitoring projects. Show less

• Special Projects | Website Project Management

  • Jul 2019 - Dec 2019


General Assembly
• United States
• Animation and Post-production
• 1 - 100 Employee
• UX/UI Bootcamp

  • Nov 2019 - Jan 2020
• Data Science Immersive Program

  • Feb 2019 - May 2019

  Completed 35 labs and five projects in a 500 hour Data Science course, using SQL and Python packages, including Pandas, Numpy, Scikit-Learn, StatsModels, and Word2Vec. Completed 35 labs and five projects in a 500 hour Data Science course, using SQL and Python packages, including Pandas, Numpy, Scikit-Learn, StatsModels, and Word2Vec.



RuffCity Dog Walking

• Consumer Services
• 1 - 100 Employee

• Marketing & Growth Manager

  • May 2018 - Feb 2019

  - Created Instagram content to increase followers and generate leads. Increased followers by 150% in 3 months. - Designed monthly newsletter and targeted email campaigns in MailChimp. Increased client base by 20% in 5 months. - Managed team of 10 dog walkers. - Created Instagram content to increase followers and generate leads. Increased followers by 150% in 3 months. - Designed monthly newsletter and targeted email campaigns in MailChimp. Increased client base by 20% in 5 months. - Managed team of 10 dog walkers.



The Corcoran Group

• United States
• Real Estate
• 700 & Above Employee

• Marketing Associate (Contract)

  • Jan 2018 - Apr 2018

  - Developed templates and created personalized marketing collateral, including fact sheets, quarterly reports, listing videos, Facebook ads and pitch decks. - Updated and managed team members’ website with new listings, blog posts, and created new landing pages using WordPress and Wix. - Helped team use the available software and offered new solutions and improvements to streamline our marketing and sales process. - Managed, designed, and created email marketing campaigns to promote new listings and increase attendance at open houses. - Created a marketing timeline and budget, updating clients with web traffic reports. - Coordinated recurring team meetings; ensured impactful, focused meetings and general team organization. - Coordinated photography, floor plans and virtual staging for new listings Show less



The Commons

• United States
• Executive Offices
• 1 - 100 Employee

• Workplace Strategist (Consultant)

  • May 2017 - Jan 2018

  - Managed interior design team to design new offices and improve current workspaces – optimizing member experience, privacy, security, access and vibe. - Organized events, promotions and soliciting member feedback to stabilize occupancy rate. - Created style guidelines, keeping the use and promotion of The Commons brand consistent. - Developed strategic partnerships to offer new member benefits and perks. Added 20 new partnerships in three months. - Reviewed current policies and making systems improvements. - Designed monthly newsletter (The Commontary), announcements and promotions. - Designed marketing collateral including one sheets, signage, social media ads and special offers. - Creating new landing pages and optimizing user experience. Show less



Spark Labs Inc.

• United States
• Software Development

• Community Director

  • Oct 2016 - Apr 2017

  - Responsible for opening a new coworking space in Midtown Manhattan. - Construction Management: ensured construction projects were executed according to approved time, cost estimates and quality. - Operations: maintained order within the space, troubleshooting tech and facilities issues, and managed relationships with vendors and landlords. - Sales: created and negotiated lease agreements, managed third party sites and nurtured inbound and outbound leads to work towards 100% occupancy rate. Increased occupancy to 65% in five months. - Event Management: identified new opportunities for innovative events within tech and media to increase event attendance and capture new sales leads. - Billing: managed and processed all accounts and oversaw the accurate processing of payment transactions. Composed effective accounting reports and spreadsheets, reporting directly to the COO and CFO. Show less



Serendipity Labs

• United States
• Hospitality
• 1 - 100 Employee

• Marketing and Media Associate

  • Oct 2013 - Jul 2016

  - Created content on Facebook, Twitter, LinkedIn, Google+ and Instagram to increase likes, followers, page views, attendance at events and generate leads. - Responsible for the success of two other locations, including training the staff in social media advertising and brand messaging. - Designed digital and print collateral, including banner ads, social media ads, event flyers, PowerPoint presentations, business cards, gift certificates and newsletters. - Created targeted campaigns with effective email copywriting and tracking results. - Audited social media efforts focusing on analytics and soliciting customer feedback to make marketing more profitable. Show less



Shadyside Inn Suites

• United States
• Hospitality
• 1 - 100 Employee

• Font Desk Manager

  • Jan 2012 - Aug 2013

  - Accounted for day to day operations between the hotel and local business. - Reservation coordination and ensured guest satisfaction. - Managed a team of 15 house keepers and administered house keeping duties and schedules. - Handled guest relations and complaints. - Accounted for guests’ expenditures to assess how much they owed and created their detailed receipts - Accounted for day to day operations between the hotel and local business. - Reservation coordination and ensured guest satisfaction. - Managed a team of 15 house keepers and administered house keeping duties and schedules. - Handled guest relations and complaints. - Accounted for guests’ expenditures to assess how much they owed and created their detailed receipts