Sales Enablement Manager

• Mar 2019 - Present

Director, Sales Operations

• Jan 2008 - Mar 2019

Strategic Planning and Operational support helped increase Inside Sales revenue by 15% in 2011 to over $87MM.Converted Inside Sales team from a dialer based calling model to Account Management structure in 2012.Accountable for customer segmentation for over 700K customers.Project Manager for all pilot programs, technology upgrades and process improvements.

Manager, Sales Operations

• Apr 2002 - Jan 2008

Campaign creation and management of over 500+ yearly dialer, direct mail, and e-mail efforts to support revenue targets. Administration and issue resolution for crucial sales technology platforms, Siebel CRM, Avaya dialing system, Verint Monitoring, etc.Designed, tested and implemented a process to transition 60 sales agents to work remotely.

Marketing Manager

• Jul 2001 - Apr 2002

Establish and define objectives, strategy, focus, positioning and needs to support quarterly goals.Develop, execute and analyze complete direct marketing programs. Includes defining of channel mix and usage, contact strategy and assessment of training needs. Prepare and present launch meetings that introduce marketing plans, programs and goals to sales management and account managers.Created a web-based product demo that increased sales conversion rate by 450%.Planned and executed marketing programs - included telemarketing, direct mail, e-mail campaigns, cross-selling and statement inserts. Show less

Account Director

• Jul 1998 - Jul 2001

Developed and managed relationships with bank credit card issuers, including Chase Manhattan Bank, First USA, Bank One and Household Bank accounting for $30 million in annual revenue. Coordinated all aspects of clients marketing efforts including database processing, modeling, inbound and outbound telemarketing, direct mail, cross sell and internet marketing. Provided clients with a monthly marketing analysis, updated revenue forecasts and strategies to improve performance. Conducted product training sessions, focus groups and phone monitoring with the clients' customer service representatives. Show less

Account Manager

• Jun 1995 - Jul 1998

Coordinated the implementation and execution of direct marketing campaigns for leading retail and mail order companies. Supervised list selection, lettershop, file hygiene, data appending, database management, postal qualification and Carol Wright Co-op mailings. Created schedules and timelines, managed billing, consistently met tight deadlines. Coordinated the implementation and execution of direct marketing campaigns for leading retail and mail order companies. Supervised list selection, lettershop, file hygiene, data appending, database management, postal qualification and Carol Wright Co-op mailings. Created schedules and timelines, managed billing, consistently met tight deadlines.

Technical Recruiter/Sales

• Jun 1993 - Jun 1995

Generated sales leads and developed new accounts. Sold temporary technical support and recruited engineers for Fortune 500 companies. Provided leadership and training for new employees. Generated sales leads and developed new accounts. Sold temporary technical support and recruited engineers for Fortune 500 companies. Provided leadership and training for new employees.

Marketing Intern

• Jun 1992 - Jan 1993

Selected as one of ten nationally to represent General Motors at EPCOT Center. Promoted sales and public relations to over 20,000 international guests daily. Selected as one of ten nationally to represent General Motors at EPCOT Center. Promoted sales and public relations to over 20,000 international guests daily.

intern

• 1991 - 1991