Experience

Bleeding Heart Rum Company

• Philippines
• Beverage Manufacturing
• 1 - 100 Employee

• Managing Director (Canada | Mexico | Caribbean | Australia)

  • Jun 2022 - Present

• Commercial Director - Asia Pacific

  • Mar 2019 - Jun 2022

• Director Of Business Development

  • Jun 2016 - Mar 2019


HACIENDA | Comida y Cocteles
• Owner

  • Jan 2018 - Jun 2019

Remy Cointreau / Glazers
• Trade Marketing Consultant

  • Apr 2015 - Jan 2016


Select Wines and Spirits

• United States
• Restaurants

• Brand Specialist / National Team Leader

  • Oct 2013 - Apr 2015

  • Manage the provincial sales, marketing and brand strategy plans in Ontario, with main focus on the Premium Spirit Portfolio: (Rémy Martin, Louis XIII, Cointreau, Patrón, Mount Gay Rum, Botanist Gin, Bruichladdich etc.) • Deliver brand advocacy amid decision makers and influencers in the core key markets of Ontario. • Initiate, help develop, and execute marketing related activities, and brand plans for provincial as well as regional promotions. • Monitor and analyze the effectiveness of marketing programs, in collaboration with our marketing department, while making proper recommendations for future campaigns. • Analyse market conditions and maintain an in depth knowledge of consumer market and competition. • Identify and capitalize on unique opportunities to grow brand sales and awareness. • Establish, build, and maintain a strong and united relationship between consumer, supplier, and agency. • Management of provincial financial plan. • Ensure individual performance against national and provincial targets. Show less



Brown-Forman Canada

• Territory Manager - GTA

  • Apr 2011 - Oct 2013

  Brown-Forman is a diversified producer of fine quality adult beverage products. Founded in 1870 by George Garvin Brown, the organization is headquartered in Louisville, Kentucky and ranks in the top 10 spirits and wine companies globally. Brown-Forman markets its brands in more than 135 countries and has offices in cities across the globe. In all, Brown-Forman has more than 25 brands in its portfolio of wines and spirits including brands such as Jack Daniels, Southern Comfort, Finlandia Vodka, Chambord Liqueur, Herradurra Tequila, as well as wine brands such as Fetzer, Bonterra, Sonoma-Cutrer and Korbel Champagne. Brown-Forman’s Canadian offices are located in Toronto, Ontario. For more information on Brown-Forman, visit www.Brown-Forman.com . Show less



Brix Nava Group

• Marketing Manager

  • Oct 2008 - Apr 2011

  • Worked directly with clients and suppliers to execute brand promotional campaigns to maximize sales, awareness and profitability. • Identified and developed seasonal promotional and marketing campaigns to drive sales initiatives. • Developed and implemented all marketing and promotions materials both in print and online social networking. • Worked directly with clients and suppliers to execute brand promotional campaigns to maximize sales, awareness and profitability. • Identified and developed seasonal promotional and marketing campaigns to drive sales initiatives. • Developed and implemented all marketing and promotions materials both in print and online social networking.



Pitney Bowes

• United States
• Software Development
• 700 & Above Employee

• Account Manager

  • Jan 2008 - Jan 2009

  • Set objectives and developed strategic solutions in conjunction with the Regional Sales Manager. • Applied a superior level of activity management and professional selling skills to the identification and placement of appropriate product solutions (document imaging, software management & security). • Completed sales forecasts and other activity feedback in a timely fashion • Attained monthly and yearly sales quota requirements • Set objectives and developed strategic solutions in conjunction with the Regional Sales Manager. • Applied a superior level of activity management and professional selling skills to the identification and placement of appropriate product solutions (document imaging, software management & security). • Completed sales forecasts and other activity feedback in a timely fashion • Attained monthly and yearly sales quota requirements



Mindirect Inc.

• United States
• IT Services and IT Consulting

• Director of Operations / Proprietor

  • 1996 - 2008

  Founded this marketing and events organization to carve out a specialized niche in supplying all on premise brand needs involving product launch, brand imaging, and targeted market redesign. Led, motivated, and managed up to 25 direct reports to transform raw material into vibrant, memorable end results. 12 years of marketing research, direction, analytical experience and building trusted client relationships resulted in being able to work with a long and varied list of tier-one clients. Builder of long-lasting partnerships and alliances with key decision-makers, third-party promotional representatives, agencies, vendors, and creative personnel. • Saved 75% in yearly promotional operating costs by exploiting software capabilities to further penetrate an existing market; used Social Networks and SMS technology to connect with target market • Negotiated with print media to secure free advertising in exchange for on-premise exposure, thereby saving up to $10,000 in half-page ad costs for the Sony Ericsson campaign • Elevated Levi Strauss image nationally by spearheading a country-wide market launch in 8 retail flagship stores. In turn, partnered Levi Strauss with Mariah Carey’s concert appearance in Singapore and a myriad of key night life events to further fuel brand awareness by more than 50% • Developed marketing campaign to introduce Lucky Strike brand in the Philippines; in turn was awarded Dunhill project – valued at approximately $250K Cdn.– based on the overwhelming success involving Lucky Strike • Events featured in Condé Nast Traveler, FHM, and Maxim - global Company exposure • Surpassed pre-set quotas for Johnnie Walker, Smirnoff, and Lucky Strike marketing campaigns • Accelerated end-user client base from 0 to 25,000 in only 1 year. Clients / Accounts Walt Disney Television • Nokia • Sony Ericsson • Puma • L’Oréal • Levi Strauss • Diageo (e.g., Johnnie Walker, Moet, Smirnoff) • Westin Plaza Hotel • Sony BMG, Warner, MCA Universal Music. Show less



E! Entertainment Television

• Events Services
• 1 - 100 Employee

• Marketing Manager

  • 2000 - 2002

  Hand-picked by VP for the dual role of (1) generating audience/client excitement for the launch of this new TV network, and (2) sustaining image quota according to discerning Hollywood standards. Liaised with Hollywood office to receive marketing direction, new programming releases, and leading-edge promotional strategies. • Coached 6-person sales team and VP of Sales on marketing direction, benefits of shows and the overall channel; as a result, played a pivotal role in capturing $1.12 million in advertising revenues – all in only 6 months. • Took the initiative to conceptualize, and manage all TV production aspects of internationally-acclaimed Wild On E!, thereby transforming the Philippines into a world-class destination and heightening interest for tourism. Show less



Rogers Communications

• Canada
• Telecommunications
• 700 & Above Employee

• Dealer Sales & Marketing Representative

  • 1991 - 1996

  Originally hired as an A/R & Credit Assessment Specialist for a local branch and promoted after 3 years to join the Corporate Head Office team to capitalize on passion and creativity in working on 14 regional marketing campaigns collectively valued at more than $7 million. Originally hired as an A/R & Credit Assessment Specialist for a local branch and promoted after 3 years to join the Corporate Head Office team to capitalize on passion and creativity in working on 14 regional marketing campaigns collectively valued at more than $7 million.