Experience

Goodwill Industries of Erie, Huron, Ottawa and Sandusky Counties

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Strategic Initiatives

  • Aug 2015 - Present

  Conception, development and completion of strategic initiatives and special projects. Oversee large budget projects including design and build for commercial facilities. Provide leadership and support to Retail and Manufacturing operations staff and present strategies directly to CEO and Board of Directors. Provide daily leadership and supervision of I.T., Facility Management, AP/LP and Marketing departments and set departmental budgets. Planned, designed, developed and managed 3 commercial builds from site selection to ribbon cutting($2-3M/ea.), including the permitting process. Each new retail site has 60%-100% increase in sale s from prior location with only a 20% increase in selling space. Completed on time and on budget. Planned, designed, developed and managed 7 major expansion/remodeling/re-branding efforts ($150K-$600K/ea.) for Retail, Manufacturing and Administration. Retail expansions led to an average 20%increase of merchandise on the sales floor and 35% increase in total sales. Completed on time and on budget. Developed and implemented security protocols for all locations (including planning, installation and training), created and implemented standardized point-of-sales software for all retail locations,developed and introduced 5 recycled products into retail stores, developed and implemented manufacturing flows and processes for 70K sq.ft. manufacturing facility, completed plan analysis and implementation for e-commerce department, developed policies/procedures for CARF Technology Standard, developed and implemented FCC compliance standards for in-store music, introduced new goods beverage program, developed and implemented a fraud hotline. Strategic Planning and Implementation, PNL Management, Budget Planning, Project Management,Crisis Management, Disaster Preparedness and Recovery, Site Development, Design/Build, Zoning,Facility Management, IT Planning and Management, Asset Protection and Loss Prevention, Product Development, Purchasing.

• Manager of Retail Operations

  • Jan 2012 - Sep 2015

  Provide leadership and supervision for multi-unit retailer (8 locations, $6M revenue), Set budget and revenue goals for all locations, oversee day-to-day operations, growth and increase operational efficiencies,provide HR support, interview and hire management team members. Increased total sales revenue for 4 consecutive years (with a total increase of more than 50%) and set total sales records for each. Increased GPM 12% during tenure. Developed and implemented a Standard Operating Procedures Manual, created and implemented standardized point-of-sales software for all retail locations, completed plan analysis and implementation for e-commerce department, developed and introduced 5 recycled products into retail stores, developed and implemented surveillance procedures, developed cash handling procedures and audits. Strategic planning, P & L analysis/reporting, HR, product development, project management, store builds and remodeling, revenue growth, policies and procedures, alternative products and revenue channels, recycling/salvage initiatives.

• Marketing Manager

  • Oct 2009 - Sep 2012

  Oversee and provide leadership to the Marketing department, maintain strategic plan goals for the department, establish and maintain a departmental budget, create and manage promotional campaigns, create and manage marketing collateral for all departments, arrange all media buys,engage the community through presentations and sponsorships, create messaging and copy, manage the company website. Implemented Social Media platforms, created and deployed company website, created and distributed company newsletter. Standardized branding and communications. Developed and managed special events; Golf Scramble, Reverse Raffle, Casino Blackjack (in collaboration with Ohio Bike Week). Developed and deployed State wide mobile app for retail locations and donation centers. Earned Associate of the Year honors. Social Media Development/management, Mobile App/website development/ management, Graphic Design (Adobe CS/CC), Internal/external Communications, Public Relations, Advertising and Promotions, Event Planning, Market Research, Sales, CRM and CMS management, Digital/Print/OTA Media Development.

• Store Manager

  • Jan 2006 - Oct 2009

  Responsible for daily store operations, procedure enforcement, asset protection, production standards,merchandising standards, hiring and termination, employee training, scheduling, establish budget and revenue. Achieved top manager ranking after one year, increased store sales by 40% during tenure, established KPI and other comparison metrics, pilot store for strategic and performance initiatives, implemented lean manufacturing techniques for production.



Sears Stores

• United States
• Retail
• 700 & Above Employee

• Marketing Manager

  • Feb 2002 - Sep 2003

  Responsible for leading the visual merchandising team within the 7 store territory in; store mapping,signage, display, event planning, product coordination, communications and sales. Planned and managed 5 major store remaps, incorporated new POGs into existing fixtures, planned and coordinated Sears Card outreach, streamlined pickup and receiving procedures in conjunction with customer communications. Responsible for leading the visual merchandising team within the 7 store territory in; store mapping,signage, display, event planning, product coordination, communications and sales. Planned and managed 5 major store remaps, incorporated new POGs into existing fixtures, planned and coordinated Sears Card outreach, streamlined pickup and receiving procedures in conjunction with customer communications.



Steve Madden

• United States
• Retail
• 700 & Above Employee

• Marketing Intern

  • Mar 2001 - Dec 2001

  Development, production and marketing of products and special events with an emphasis on graphic design, layout and copy, and direct mail/response. Aided in the marketing response to the 9/11 terrorist attacks, created and assisted in managing fundraising events, developed graphics and collateral. Assisted heavily on the launch of Steve Madden Men's brand, product development, created graphics and collateral and developed special events. Development, production and marketing of products and special events with an emphasis on graphic design, layout and copy, and direct mail/response. Aided in the marketing response to the 9/11 terrorist attacks, created and assisted in managing fundraising events, developed graphics and collateral. Assisted heavily on the launch of Steve Madden Men's brand, product development, created graphics and collateral and developed special events.



Cumulus

• Musicians
• 1 - 100 Employee

• Marketing Intern

  • Apr 1999 - Feb 2001

  Marketing & promotion of special events, public relations, guerilla marketing and broadcast advertising. Artist concierge for "On the Bricks" concert series at Centennial Park. Managed set-up and tear down for remote broadcasts and special events in the Buckhead entertainment district. Marketing & promotion of special events, public relations, guerilla marketing and broadcast advertising. Artist concierge for "On the Bricks" concert series at Centennial Park. Managed set-up and tear down for remote broadcasts and special events in the Buckhead entertainment district.