Sales Director

• Aug 2023 - Present

Board GM & Counselor

• Aug 2022 - Jan 2023

Be responsible for helping ONKYO group to transfer Great China Region business, support mainland China and Hong Kong entities liquidation, assets clean-up, tax and commercial license deregistration.

President (Greater CHINA, SGP & MAS)

• May 2017 - Jul 2022

Industry: Audio, Smart Home, Car Audio, Personal Digital AudioBe responsible for General Management and the P/L results of 5 entities related to 5 sales regions (China mainland, Hong Kong, Macao, Singapore & Malaysia) with total over 200M RMB business, 6 major brands, 100+ employees, 30M Self-owned Online Business and 400+ regional dealer & distributors;Key Results:  Keep enhance direct E-commerce business, expand scope and methodology, focus on GMV & ROI and balance the referral traffic and CAC from financial perspective, to make sure the division margin and AR well controlled; Invested on brand power to lead and standardize brand image, price control and voice in different platforms by utilizing mainstream SNS tools (Tiktok, Redbook, wechat etc.), Oversea wise use Hong Kong entity start e-commerce on Amazon, Facebook and cover Singapore & Malaysia market with aggressive digital marketing support on SNS platforms (FB, Whatsapp, Insgram, TW, Youtube and Lines);  Invested & established R&D & product division (up-to 12 employees) to successfully deliver 30+ SKUs of local & global market products and R&D solution service projects within 3 years. Made product planning for oversea Go-To-Market strategy with US team, Japan Team and Distributors in Singapore and Malaysia, exported local solutions & customized models. Meantime collected rich resources and experience in managing OEM/ODM suppliers.  Keep aggressively doing Cross-Industries BD and Brand Licensing projects, targeted car-audio, internet music, education, real estates & hotel industries by fully utilizing the company brand value, solutions & products local developed and channel advantages;  Re-orged and stabilized Hong Kong, Singapore and Malaysia business after company restructuring from 2017, pushed the regional sales & marketing operation transfer from traditional channel business into E-commerce and SNS marketing; Took the responsibility as Sales General Manager for Onkyo Guangzhou B2B Factory GOA to expand and BD for PRC B2B business in Car Audio, TV audio ODM/OEM solutions; Show less

General Manager (PRC)

• Jan 2013 - Apr 2017

Industry: Audio, Smart Home, Personal Digital AudioBe responsible for P/L of 4 mainland China entities, Company General Management, Financial Risk Control and Daily OperationsKey Results: 0-1 Established Direct & E-commerce Business Division (directly handling JD.com & TMALL business full operation from sales & marketing to the logistic & warehouse, built E-commerce distribution model by cooperate with traditional distributors & dealers), transferred the division into an independent entity with fully independent P/L, developed own vertical WeChat Online Shop and expanded Service to 3rd party brands total up-to 30M RMB; Make and execute channel flatten strategy to expanded offline channel customers from 60 to over 200+, further enhance the customer installation channel for new Integra Brand in smart home industry.  Kept ROI based marketing investment in cross-over industries with Brand Licensing & Co-Branding Cooperation, introduce CLEER brand digital audio brand and opened multi-brands flagship offline store in Shanghai; Built R&D team by providing HQ software and hardware R&D service outsourcing and quality assurance service; Rebuilt & enhanced the internal business process by upgrading and expanded the SAP ERP + new Sales & Service CRM system; Show less

Deputy General Manager (PRC)

• Apr 2012 - Mar 2013

Industry: Audio, Smart Home, Personal Digital AudioBe responsible for the P/L for PRC entity, Sales & Marketing, Service and HR management, Digital Transformation;Introduced US CERWIN-VEGA Brand into China Market and launched new Onkyo personal digital audio lineup, 0-1 established speaker and Personal Digital Lineup offline and online channels, with Cross Branding Go-to-Market Strategy, aggressively worked together with 3rd party brands, artists and platforms, like QQMUSIC, EEMedia, Cadillac etc. To continuously create buzz and enhance the brand perceptions online and offline. Meantime internally kept enhance channel restructuring, especially the operation support for Online Business Model with backend ERP & IT infrastructure improvement; Show less

Sales Department Manager

• Apr 2011 - Mar 2012

Industry: Audio, Home EntertainmentBe responsible for China Channel Sales Management, Strategic Planning and Product PlanningSales Department Management with PSI planning, channel negotiation, targets/rebate/commission management; Managed and established direct channel structure with offline chain stores (Bestbuy, MediaMarkt, Suning, Gome etc.) and managed over 20 direct shop-in-shop stores. Meantime initialized the Online Channel direct cooperation with key platforms; Together with backend PSI and CRM system implementation to flatten the channel structure and realize the channel profit optimization and better price control. Meantime support company executive on B2B and Cross Branding opportunities explore & BD in PRC Market. Show less

Project Manager

• Oct 2010 - Mar 2011

Be responsible for establishing company, project BD and implementation IN initializing company with decoration, recruiting, training and building knowledge system; Project wise lead the consulting project bidding and execution management, as well as maintain the customer relationship; successfully completed 3 projects (Enterprise Process re-engineering consulting for a 800M RMB/year franchised hotpot company, IT planning & HR org. restructuring consulting for a 2B/year underwear manufacturer with 2K+ franchised stores, IPO internal control management consulting for a national special device manufacturer) and 2 bidding process within 6 months; Show less

Senior Business Consultant

• Jun 2008 - Apr 2010

Project Management & Business Development, leading project scheduling and execution; helping clients in the market entry strategy, competitor intelligence, due diligence, market sizing, channel analysis and partner evaluation; Projects BD, making proposal, handling clients expectation and maintain long term customer relationship; Sector specialties including nutrition industry, building material, lighting, FMCG, consumer electronics, IT Service, industrial security and energy; Project Management & Business Development, leading project scheduling and execution; helping clients in the market entry strategy, competitor intelligence, due diligence, market sizing, channel analysis and partner evaluation; Projects BD, making proposal, handling clients expectation and maintain long term customer relationship; Sector specialties including nutrition industry, building material, lighting, FMCG, consumer electronics, IT Service, industrial security and energy;

Consulting Analyst

• Jun 2007 - Jun 2008

Management consulting for understanding clients’ business process, creating and reorganizing the business process, discussing & negotiating with clients for finalizing & regenerating the business blue print and solutions; SAP ERP system implementation, testing and end user training; Sector specialties cover material & logistic management in E-Power Industry. Management consulting for understanding clients’ business process, creating and reorganizing the business process, discussing & negotiating with clients for finalizing & regenerating the business blue print and solutions; SAP ERP system implementation, testing and end user training; Sector specialties cover material & logistic management in E-Power Industry.

Software Engineer & Project Leader

• May 2005 - Jun 2007

Key Responsibility: IT Service project management, business development and technical support Description: Project planning and management including service trend, risk, cost analysis and SLA management; customer relationship management; contingent & outsourcing vendor management; Project improvement based on ITSM, ITIL and HP Sigma plus 6 program. Business development for incoming new IT service business requests, implementation planning & establishing new service team for new business. Show less

Security System Engineer

• Jan 2004 - May 2005

Key Responsibility: Factory Security System & Facility managing & supporting; Security System Suppliers and Service Vendor management; Security System Project management & execution; Description: Security system supporting, initiating and planning new project according to internal customers' requirement analysis & corporate spec.; be responsible for project vendor's bidding, negotiation and decision making; managing public relationship with 3rd party vendors; working closely with world wide engineers from different Intel sites for security strategy planning, system improving and process enhancement. Show less