Director, Biddable Media

• Jan 2022 - Present

Associate Director Paid Search

• Oct 2018 - Jan 2022

Paid Search Manager

• Oct 2016 - Oct 2018

Member

• Jan 2022 - Present

Paid Search Analyst

• May 2015 - Oct 2016

•Responsible for strategy and execution of paid search campaigns for clients in the manufacturing and industrial space. •Work with clients to gain a thorough understanding of their products, services, and brand: product applications, customers, best sellers, profit margins, unique capabilities, sales cycle, and other metrics needed to run effective paid search campaigns. •Recommend a starting budget and establish goals and expectations. •Develop initial keyword list and write effective ad copy. •Perform account audits and make necessary optimizations based on historical data and analysis. •Run A/B tests in order to achieve maximum Click-through Rate and Quality Scores. •Track and report on account results by holding monthly status calls. Show less

Digital Marketing Analyst

• Jan 2014 - Apr 2015

• Support and manage the development, implementation, and ongoing operation of a wide range of online marketing efforts for the company’s primary digital property GovernmentAuctions.org • Ongoing management of various PPC campaigns targeting specific cost-per-acquisition (CPA) metrics. • Ongoing campaign optimization including keyword research, testing new Adgroups, and creating new campaigns • Conceptualize and create email marketing campaigns to drive new customer acquisition and re-engage with former customers • Run A/B and multivariate tests on landing pages with the goal of increasing conversions • Recruit and communicate with affiliates of the company's affiliate marketing program Show less

Equity Research Analyst

• Mar 2011 - Jan 2013

Equity analyst experienced in providing investment analysis and recommendations to clients. Industries under coverage include alternative energy, machinery, and retail. Equity analyst experienced in providing investment analysis and recommendations to clients. Industries under coverage include alternative energy, machinery, and retail.