Experience

Trudon

• South Africa
• Book and Periodical Publishing
• 200 - 300 Employee

• Head of Trade Marketing

  • Nov 2008 - Present

  - New Business Development - identifying new business opportunities - Development and implementation of advertiser-centric Go-to market strategies - Sales Support - providing sales with strategic information and product training - Customer Communication (email & mobile marketing) – designing customized communication to inform current and potential new customers about Yellow Pages products. - Yellow Pages Newsletter – compiling and sending out the Yellow Pages electronic newsletter to customers - Trade marketing campaigns – developing brand awareness campaigns to promote Yellow Pages products in the business/trade market - Customer Relationship Management – building relationships with current and potential customers, plan industry and customer events - Sponsorship – identifying and forging relationships with key industry associations Show less



Telkom

• South Africa
• Telecommunications
• 700 & Above Employee

• Manager: Marketing Intelligence

  • Nov 2005 - Oct 2008

  Marketing & media research – conducting research on Telecommunication related products/services, advertising and promotions. This included advertising pre and post testing, monthly advertising tracking study, media and sponsorship tracking study and competitor advertising monitoring study - Providing insights on product development  Project Management – managing qualitative and quantitative research projects from conceptualization until completion - Vendor Management – appointing and working closely with research suppliers, budget/invoice management and evaluation of vendors/research suppliers - Generating Advertising and Promotions monthly Newsletter Show less



Thengisa Media (Sowetan & Sunday World Newspapers)

• Group Trade Marketing Manager

  • Sep 2000 - Sep 2005

  Management, Strategic Planning, Appointing and working closely with advertising agencies, Marketing Research, Product Development, New Business Development, Sales Support Management, Strategic Planning, Appointing and working closely with advertising agencies, Marketing Research, Product Development, New Business Development, Sales Support